outdoor apparel news and archive

Woolrich celebrates American culture and lifestyle with its SS24 collection

With its Spring/Summer 2024 Collection, Woolrich celebrates American culture and lifestyle by reinterpreting the brand's heritage into garments designed to suit both urban and outdoors contexts. The collection features three themes that follow the flow of the seasons, from the first hints of spring to full summer: City Climbers, Americana...

Fashion Featured

Tencel launches Tree Climate fabric for sustainable outdoor apparel

Lenzing, the leading global producer of wood-based speciality fibres, has launched the Tree Climate fabric collection by Tencel to offer a functional and sustainable option for outdoor apparel. The new Tree Fabric collection was unveiled at Performance Days in Munich, curated by outdoor fabric innovators David Parkes and Marco Weichert, to...

Fashion

Wrangler expands outdoor apparel by launching a new line

Wrangler has introduced a new line, called ATG by Wrangler, as an expansion of its existing outdoor apparel category. ATG by Wrangler is a line of performance outdoor apparel, or All Terrain Gear. The collection features every-day styles designed with materials that keep wearers dry and comfortable in all conditions. These materials include...

Retail

The North Face unveils new basecamp-themed retail concept in Soho

Outdoor apparel brand The North Face has unveiled its new global retail strategy, marked by the opening of a new exploration-themed store in the historic Soho neighbourhood of Manhattan. The new 8,000-square-foot store, which opened on Friday 9 August at 584 Broadway New York, has been designed as a “basecamp for exploration”, in a bid to better...

People

VF Corp names new vice president of Icebreaker EMEA

VF Corporation has announced the appointment of Jan Van Mossevelde as vice president and general manager of Icebreaker EMEA, effective from autumn this year. Van Mossevelde joined VF Corporation in 2015 as general manager of global brand management and demand creation within the company’s Corporate Strategy organisation. Since 2017, he has held...