PacSun news and archive

Pacsun reveals location of first store outside US, preps domestic retail expansion

Pacsun has confirmed the opening plans of its first store outside of the US. The American youth retailer is due to open its inaugural international store in spring 2026 at the Mall of the Emirates in Dubai. The news comes on the back of the company securing a regional partnership with Majid Al Futtaim, with which it is planning to open up to 20...

Fashion

Pacsun launches vintage platform in collaboration with Springy

Pacsun is venturing into vintage. The US retailer has partnered with secondhand platform Springy to launch a curated resale store, catering to the rising demand for pre-loved fashion among Gen Z. ‘PS Vintage Powered by Springy’ offers thousands of pieces for men and women, including a mix of graphic t-shirts, hoodies, denim and jackets. Each...

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Business

PacSun plots Middle East retail expansion

PacSun is preparing to launch into the Middle East. The Californian lifestyle brand has reportedly struck up a partnership with Majid Al Futtaim, a shopping mall developer, to open stores across the region. According to WWD, Majid Al Futtaim will open 20 PacSun stores in key markets over the next five years, including flagship locations in Dubai...

Fashion

Pacsun extend partnership with designer Aleali May for second NFL collection

Californian lifestyle brand Pacsun has extended its partnership with LA native and fashion designer Aleali May for the second iteration of its unisex NFL collection. The limited-edition NFL x Aleali May collection, designed and styled by May, includes a range of styles across graphic tees and boxy hoodies with double-sided prints that represent...

Fashion |In Pictures

Pacsun launches new premium menswear line: Field of Study by Pacsun

Californian lifestyle brand Pacsun has launched a new premium menswear line under the name Field of Study by Pacsun. Described as a "refined extension of the brand's core identity," the new line is inspired by elevated daywear favored by California's elite and upper class. Pacsun launches new premium menswear line: Field of Study by Pacsun...

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Pacsun hires new vice president of HR

US fashion retailer Pacsun has appointed Rachel Donahue as its new vice president of human resources. Donahue joins Pacsun on June 3 and brings with her more than two decades of experience leading people strategy across respected retail and fashion brands. In her new role, Donahue will oversee all aspects of human resources at Pacsun, including...

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Fashion

Is Formula One fashion’s new playground?

The new Formula One season kicks off this weekend in Australia and it seems that the motorsport dominated by the likes of Lewis Hamilton and Charles Leclerc has captured the fashion world with everyone from luxury fashion houses to sportswear brands and high street names looking for a piece of the action. Once confined to a predominantly...

Fashion |In Pictures

Pacsun collaborates with Paris Hilton on exclusive merch

US fashion retailer Pacsun has unveiled an exclusive merchandise collection for Paris Hilton, launching alongside her new pop album, ‘Infinite Icon’. The limited-edition collection is in partnership with Hilton’s next-gen media company, 11:11 Media and includes a range of tops, including a cropped tank, two boyfriend tees, a baby tee, and a...

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People

Pacsun appoints Aina Konold as CFO

Gen Z retailer Pacsun has named former Gap veteran Aina Konold as its new chief finance officer. The executive confirmed her appointment in a post on LinkedIn, where she said she was “beyond thrilled” to join the brand, which is currently being led by Brieane Olson. She continued: “I have been very warmly welcomed and am repeatedly impressed by...

Fashion |In Pictures

Pacsun unveils first dedicated men’s activewear line

US fashion retailer Pacsun has launched its first dedicated men’s activewear line tailored to the “dynamic lifestyles of Gen Z males”. Entitled ‘A.R.C.’ (Active. Recreation. Comfort.), the line aims to merge active, recreational, and comfort-focused elements to offer multifunctional, wearable pieces that seamlessly transition from the gym to...

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Willy Chavarria reveals exclusive collection for Pacsun

Californian designer Willy Chavarria has unveiled a new collection for Gen Z retailer Pacsun on the heels of his SS24 runway show at New York Fashion Week. Dubbed ‘Big Willy by Willy Chavarria’, the Pacsun exclusive line consists of 12 pieces that celebrate Chavarria’s Latinx background and identity, with each item designed to be accessible. In...

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Pacsun’s Brie Olson to become sole CEO, Mike Relich to retire

Pacsun has announced that one of its co-chief executive officers, Mike Relich, is set to retire, making Brie Olson the sole CEO at the retailer, effective June 15. Relich will continue to serve on Pacun’s board of directors in the new role of vice chairman. Neale Attenborough, a managing director at Golden Gate Capital, for which Pacsun is a...