Pitti news and archive

Pitti Uomo guest designer Z Zegna

Z Zegna debuted a new collection at Pitti Uomo as the company presented its first collection designed by its former creative director Paul Surridge and Zegna Sport head designer Murray Scallon. The amalgamation of the two designers was to fuse the company's dna of Italian tailoring with a sporty side, and to appeal to a new younger audience. The...

Design

Bench returning to Pitti Uomo

British fashion and leisure brand Bench is returning to menswear tradeshow Pitti Uomo this month to showcase its new designdirection for Spring/Summer 2015, which will focus on “multipurpose city clothing”. The change in direction follows the brands parent company Americana International being acquired in February by Emeram Capital Partners, who...

Fashion

Men's fashion weeks set show calendar

Men’s fashion weeks in Milan and Paris are shifting the dates to later in January to keep the beginning of the menswear buying cycle to a "safety distance" from the Christmas holidays so that journalists and buyers don’t disrupting their holiday season. Florence-based international trade show Pitti Uomo, Italy’s Camera della Moda and Paris’ Fédé...

Fashion

Pitti stands up well but Italian fashion grows only with exports

The visitors to Pitti Uomo are unmistakable. You easily can spot them, even on the busy streets of Florence, practically as soon as they get off the train from Milan, the capital of Italian fashion, which will compete for three days for the title with Florence. “We have no intention,” was the unambiguous message from the Pitti Immagine official...

Design

Barbara Casasola guest designer at Pitti W/Pitti Uomo

Brazilian designer Barbara Casasola is the women’s guest designer at the next Pitti Immagine, which is set to place in Florence from the 7th to the 10th of January 2014. Casasola is mostly known for her clean, contemporary designs. Director of communication at Pitti Immagine, Lapo Cianchi, shared her thoughts behind the decision to pick Casasola...

Fashion

MFW and Pitti return to the catwalk with men’s fashion

Italy is getting ready for a comeback by putting avant-garde and upcoming brands on the catwalk alongside the fashion houses, a symbol of Made in Italy tailoring skills, and by aiming for openness towards foreign designers like Chinese Jiwembo, who debuted in the Milano Moda Uomo calendar on 23 June. Italy’s domestic market remains in negative...

Video

Today in Florence...

Pitti Uomo in Florence opened on Wednesday. It's the 83rd edition of the popular menswear trade show. A few numbers: Expecting 1063 brands/collections at this edition, and 392 (37 percent of the total) are from abroad. Exhibition area: 59,000 square meters. The Sections: The 11 stages along the men’s fashion itinerary are - Pitti Uomo, Make, Pop...

Fashion

London Collections: Men to clash with Pitti Uomo

Following on from the success of the inaugural London Collections: Men in June, the British Fashion Council has confirmed that the menswear showcase will return next season, from January 7-9, and it will include a presentation from Tom Ford. The announcement for the second London menswear event means that it will overlap with menswear trade show...

Fashion

More foreign buyers at Pitti Uomo

When the going gets tough the tough get going. Despite the numbers, which reveal that the Italian fashion industry will end 2012 in the red, Italian companies proved creative. This was noticeable both in Fortezza da Basso and in the city during the men's fashion trade fair Pitti Uomo. Buyers were not put off by the sweltering heat. Of the...

Design

Peter Pilotto special guest at Pitti W

Pitti W, the esteemed Florentine fashion trade fair, announced today Peter Pilotto will be its guest designer. The London-based brand designed by Pilotto and Christopher De Vos will show at the tenth edition of Pitti W, to be held in Florence June 19-22. The fair will showcase women's Spring 13 pre collections, along side the menswear show....

Design

Carven to show at Pitti Uomo

Carven menswear is to debut at Pitti Uomo this season.The French fashion house, which launched menswear for Spring Summer 2012, has been invited to be the guest menswear designer at the Florentine tradeshow. Past guest designers have included Raf Simons and Valentino. Carven's creative director, Guillaume Henry will show the brand's Spring 2013...

Fashion

Pitti Bimbo: demand is led by foreign markets

Events around the town, catwalk shows and presentations: Pitti Bimbo is a worthy act to follow that of the men’s fashion fair in Florence that took place a couple of weeks ago. Pitti was ruled by those from abroad. Pitti welcomed more visitors from Russia (+14.5%), Japan (+80%), Brazil (+18%), the United States (+17%), South Korea (+15%), Turkey...