PVH news and archive

PVH signs outerwear distribution deal for North America

Fashion company PVH Corp. has signed a new licensing agreement with New York-based Herman Kay-Mystic on a selection of its wholesale men’s and women’s outerwear for the Calvin Klein and Tommy Hilfiger brands in the US and Canada. In a statement, PVH said that while it has taken back its licensed women’s wholesale business in North America to...

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PVH leadership shuffle at Calvin Klein suggest hurdles to rebuild brand

The iconic imagery of Kate Moss in Calvin Klein campaigns and the minimalist ethos once embodied by its John Pawson-designed Manhattan flagship now feel like distant echoes of a brand increasingly defined by commercial pragmatism. This week’s announcement that Eva Serrano will depart as global brand president—widely interpreted as an involuntary...

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Calvin Klein names David Savman global brand president

PVH-owned Calvin Klein has appointed David Savman to the role of global brand president. He will succeed Eva Serrano, who is to remain at the label until the end of 2025 to support the transition as an advisor. Savman has been with PVH since 2022, initially taking on the role of interim CEO for the group’s European operations. In this role,...

Fashion

Calvin Klein and Tommy Hilfiger added to ‘Brands at M&S’ platform

Marks & Spencer has added PVH-owned brands Calvin Klein and Tommy Hilfiger to its third-party online platform, ‘Brands at M&S’, as it looks to boost its offering for male consumers. The inclusion of the two labels will see the addition of products for men and women to the platform, spanning the likes of underwear, lingerie, loungewear and...

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PVH Corp. beats Q4 forecasts despite net loss

PVH Corp., parent to Tommy Hilfiger and Calvin Klein, showed resilience in its fourth quarter, beating analysts' forecasts despite a reported net loss. The company's revenue performance and forward-looking statements sparked confidence, boosting its stock price. Fourth quarter 2024 revenues fell 3 percent to 2.49 billion dollars, compared to the...

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Fashion |Marketing

Calvin Klein's latest viral campaign underscores power of celebrity endorsement

Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...

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Fashion

Veronica Leoni redefines American minimalism for a new era at Calvin Klein

It has been six years since Calvin Klein ceased operations of its high-end collection line, which, under its final iteration helmed by Belgian designer Raf Simons, carried the unwieldy moniker of 205W39NYC. Despite its avant-garde aesthetic and cult following, Simons’ tenure never fully resonated with the broader Calvin Klein audience. Prior to...

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US fashion group PVH says 'deeply disappointed' over China sanctions

US firm PVH, which owns Tommy Hilfiger and Calvin Klein, said Wednesday it was "deeply disappointed" by China's decision to place it on the country's sanctions list. Beijing on Tuesday added the fashion group and biotech giant Illumina to its list of "unreliable entities" -- part of a swath of measures against US businesses in China in an...

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China retaliates, claims PVH engaged in 'inappropriate' practices in Xinjiang region

Findings of a preliminary investigation into PVH have alleged that the US fashion giant engaged in improper practices within China’s Xinjiang region, the country’s Ministry of Commerce (MOC) has said. The Tommy Hilfiger parent company is among a number of firms from the US that are claimed to have engaged in “inappropriate conduct” in the...

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Fashion

Calvin Klein returns to New York Fashion Week under new creative vision

After a hiatus of nearly seven years, Calvin Klein is making a highly anticipated return to New York Fashion Week. The PHV-operated brand will show its first runway collection under new creative director Veronica Leoni. The last collection it showed was under Raf Simons in September 2018. “This debut represents a new era of innovation and...

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PVH Corp. reports better than predicted revenue for Q3 as turnaround plan continues

New York-based fashion giant PVH Corp. reported that revenue declined less than expected during its third quarter for 2024, dropping 5 percent to 2.255 billion dollars compared to the same period the year prior. The company, which owns iconic fashion brands such as Calvin Klein and Tommy Hilfiger, added that it outperformed its earlier...