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Rihanna unveils sneak peeks of upcoming Savage X Fenty Vol. 4 show

Ahead of the Savage X Fenty show, set to air November 9, Rihanna has revealed sneak peeks of the highly anticipated event giving fans a glimpse into what can be expected for Volume 4. Now in its fourth consecutive year, Savage X Fenty’s shows have become known for their lavish performances, choreographing and set design. In keeping with its...

3 Nov 2022

Fashion

Savage X Fenty adds sportswear category as its gears up for Vol. 4 show

Rihanna’s Savage X Fenty has revealed a new product line, further expanding the fashion brand beyond its lingerie origins. ‘Sport’ has been led by the newly-appointed executive design director Adam Selman and was designed with the idea of combining functionality with play, a press release read. Among the offerings, the new category features low...

21 Oct 2022

Fashion

Savage X Fenty launches loungewear offering

Rihanna’s Savage X Fenty has unveiled its first Lounge product assortment alongside a campaign featuring actresses Jordan Alexander and Dove Cameron. The line, which will become available starting September 8, features a selection of joggers, hoodies, pocket tees, onesies, slips, tanks, shorts and leggings sets, each designed with the brand’s...

1 Sept 2022

Fashion |OPINION Featured

In a month of Pride-themed collections, Savage x Fenty has relevance

Rihanna’s lingerie brand Savage X Fenty echoes the sentiment of her beauty business: celebrating fearlessness, confidence and inclusivity. Perhaps this is why the company debuted its second Pride collection and campaign this week, which features everything from rhinestone and lace trimmed underwear to fishnets and a smoking jacket, to celebrate...

9 Jun 2022

Business

Fenty Beauty and Skin to launch in Africa

Rihanna’s Fenty Beauty and Fenty Skin are set to make their debut in Africa starting May 27. In a release, the brands said the launch was a “natural next step” in expanding their ‘Beauty for All’ notion, carrying on the singer-turned-entrepreneur’s “global vision” for the two companies. “I am a proud Bajan who also feels a close connection to...

16 May 2022

Retail

Savage X Fenty announces further retail locations in US

Rihanna’s lingerie brand Savage X Fenty is continuing on the path of its retail expansion with the announcement that it will be opening six new stores throughout the US. The brick-and-mortar destinations will be located in Chicago, Long Island, Atlanta, Detroit, St. Louis and Newark. In a release, the company said: “The direct-to-consumer...

5 May 2022

Business

Rihanna’s Fenty could be making metaverse move with new trademark

Rihanna could be making a move into the metaverse with Fenty, as it was revealed a new related trademark filing was established for the beauty brand. The artist-turned-entrepreneur reportedly filed the Fenty trademark through Roraj Trade LLC, according to a source for the media outlet, Boardroom. The filing includes downloadable virtual goods...

21 Mar 2022

Business

Rihanna’s Savage x Fenty reportedly mulling IPO with three million dollar valuation

Rihanna’s lingerie brand Savage x Fenty could be reaching new heights as it is said to be considering an initial public offering (IPO) that could put the brand’s valuation at three billion dollars or more. While the label has not yet made a final decision on the IPO, Rihanna is reportedly working with banks, including Goldman Sachs Group Inc....

11 Mar 2022

BusinessFeatured

Savage x Fenty secures 125 million dollars in funding as it opens first store

Savage X Fenty, the inclusive lingerie brand founded by pop star Rihanna, has reportedly secured 125 million dollars in fresh funding. It comes via a Series C funding round led by Neuberger Berman, along with participation from previous investors L Catterton, Avenir, Sunley House Capital, Advent International, and Jay Z’s Marcy Venture Partners,...

27 Jan 2022

Retail

Savage x Fenty opens Las Vegas store with AR body-scan tech

Rihanna’s lingerie label Savage x Fenty has opened its first brick and mortar store in Las Vegas, offering a “first-of-its-kind retail experience” through technological activations and in-store innovation. As the first of five stores to be opened, its launch marks the popular retailer’s strategy to bring a “fuller expression of the brand to...

24 Jan 2022

Retail

Rihanna’s Savage x Fenty to take on retail

Rihanna has revealed that her highly popular lingerie brand, Savage x Fenty, is set to make its physical store debut at select locations throughout the US. In an Instagram post, the global pop star said: “2022, we coming in hot! We ‘bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail store.” She...

10 Jan 2022

Fashion

Rihanna presents diverse cast for Savage x Fenty Vol. 3

The third edition of the Savage x Fenty welcomed an all-star cast, presented by Rihanna, in a highly anticipated production of the new lingerie collection. In a diverse array of talents, the cast for the show included the likes of top models Gigi Hadid, Adriana Lima and Behati Prinsloo. It also featured a number of notable personalities, such as...

27 Sept 2021