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Fashion |OPINION

Why Fenty's fashion fell flat with consumers

A denim jacket with a price tag of just under 1,000 dollars was unlikely to be a bestseller. Neither a pair of ribbon rope sandals costing almost the same. Consumers buying into celebrity fashion ranges are on average a younger audience with less disposable income. Rihanna’s Fenty fashion may have just priced them out. A pandemic keeping...

10 Feb 2021