Sandro news and archive

SMCP reports stable ready-to-wear sales despite strong regional disparities

French group SMCP, the parent company of brands Sandro, Maje, Claudie Pierlot and Fursac, published its first-quarter 2026 results on Tuesday. While overall turnover remains stable, performance was driven by international markets as the French market experienced a sharp decline. The group's turnover stood at 287 million euros (335.6 million...

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Fashion group SMCP returns to profit in 2025

Paris - Following a significant loss in 2024 and years of shareholder turmoil, the French ready-to-wear group SMCP (Sandro, Maje, Claudie Pierlot and Fursac) generated a net profit of 16.6 million euros (19.62 million dollars) in 2025, it announced on Thursday. “It’s starting to get a little brighter,” said Isabelle Guichot, the group’s chief...

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SMCP drives Sandro's expansion in Latin America

French fashion group SMCP is expanding its brand Sandro's presence in Latin America. Two new stores have already opened in the region this month, with more set to follow according to current plans. On December 10, Sandro opened its first store in Chile in partnership with local company Leuru Group. The clothing brand chose the capital, Santiago,...

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SMCP Group announces sale of over 50 percent of capital

Fashion group SMCP (Sandro, Maje, Claudie Pierlot and Fursac) announced on Thursday the sale of shares representing up to 51.2 percent of its capital. The process is expected to take “several months” and could allow the company “to stabilise its shareholding structure”. Context This announcement follows the forced return of 15.5 percent of SMCP’...

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SMCP achieves marginal Q3 sales growth amid French and Asian challenges

Sales for the ready-to-wear group SMCP, parent company of the Sandro, Maje, Claudie Pierlot and Fursac brands, increased by 0.6 percent year-over-year in the third quarter. The company reached 295.4 million euros, with growth in all geographical areas except for France and Asia. In France, turnover reached 97 million euros in the third quarter,...

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SMCP shareholder dispute resolved: 15.5 percent stake returned after legal battle

Paris, August 11, 2025 – The textile group SMCP (Sandro, Maje, Claudie Pierlot and De Fursac) can finally breathe a sigh of relief. The 15.5 percent of its capital illegally transferred in 2021 to a company based in the British Virgin Islands by its defaulting Chinese shareholder has been returned to the Luxembourg holding company that owned it....

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Chinese shareholders of SMCP fined 1.7 million euros

Paris - Amidst an exceptional governance crisis, the Chinese shareholders of French fashion group SMCP (Sandro, Maje, Claudie Pierlot) were fined a total of 1.7 million euros by the French Financial Markets Authority (AMF), according to a statement released on Thursday, June 12, 2025. "In its decision of June 10, 2025, the Sanctions Committee...

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SMCP fashion group falls into the red, weighed down by China

The fashion group SMCP (Sandro, Maje, Claudie Pierlot and Fursac) reported a net loss of more than 23 million euros in 2024 due to poor performance in the Chinese market, and despite improvement in the second half of the year. In 2023, its net profit was 11 million euros, compared to 51 million euros in 2022. In 2024, meanwhile, the group's...

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Sandro opens first store in India

Sandro is opening its first store in India. The French brand is settling in the city of Mumbai, as announced in a press release. The first Indian store paves the way for further expansion in South Asia. Sandro's first store in Mumbai mirrors the signature design of its flagship stores around the world. The 150-square-metre location will showcase...

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SMCP secures distribution deals in Philippines and Indonesia

SMCP has announced the signing of two new distribution deals in the Philippines and Indonesia, countries the company said were “key drivers of development and influence, with strong economic growth and a flourishing middle class”. SSI Group will take over the distribution of SMCP brands in the Philippines, while Map Group will oversee...

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Adidas loses its lawsuit against Isabel Marant and Sandro

In a major blow for Adidas, the Court of Cassation, France's supreme court for civil and criminal cases, definitively ruled on June 26, 2024 in favour of Isabel Marant and Sandro, thus ending six years of litigation. The German sportswear manufacturer filed a lawsuit in 2018, accusing the two fashion brands of counterfeiting its famous three...

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Sandro launches AI tool to help customers find their 'ideal size'

French brand Sandro, owned by the SMCP group, is relying on artificial intelligence (AI) to help its customers choose their ideal size. On Linkedin, Sandro announced a collaboration with Fringuant, a tool based on body scanning technology that helps you find 'the right clothing size'. The tool, powered by AI, allows online shoppers to determine...