Rihanna’s lingerie brand Savage X Fenty echoes the sentiment of her beauty business: celebrating fearlessness, confidence and inclusivity. Perhaps this is why the company debuted its second Pride collection and campaign this week, which features everything from rhinestone and lace trimmed underwear to fishnets and a smoking jacket, to celebrate...
9 Jun 2022
Rihanna’s lingerie brand Savage X Fenty is continuing on the path of its retail expansion with the announcement that it will be opening six new stores throughout the US. The brick-and-mortar destinations will be located in Chicago, Long Island, Atlanta, Detroit, St. Louis and Newark. In a release, the company said: “The direct-to-consumer...
5 May 2022
Rihanna’s lingerie brand Savage x Fenty could be reaching new heights as it is said to be considering an initial public offering (IPO) that could put the brand’s valuation at three billion dollars or more. While the label has not yet made a final decision on the IPO, Rihanna is reportedly working with banks, including Goldman Sachs Group Inc....
11 Mar 2022
Rihanna’s sought-after lingerie brand Savage x Fenty has launched a live shopping initiative on its e-commerce channel, allowing customers to shop as they watch performances. The initiative was launched with a virtual performance by rap duo City Girls who performed at the store’s debut retail location in Las Vegas. Online viewers were able to...
3 Feb 2022
Savage X Fenty, the inclusive lingerie brand founded by pop star Rihanna, has reportedly secured 125 million dollars in fresh funding. It comes via a Series C funding round led by Neuberger Berman, along with participation from previous investors L Catterton, Avenir, Sunley House Capital, Advent International, and Jay Z’s Marcy Venture Partners,...
27 Jan 2022
Rihanna’s lingerie label Savage x Fenty has opened its first brick and mortar store in Las Vegas, offering a “first-of-its-kind retail experience” through technological activations and in-store innovation. As the first of five stores to be opened, its launch marks the popular retailer’s strategy to bring a “fuller expression of the brand to...
24 Jan 2022
Rihanna has revealed that her highly popular lingerie brand, Savage x Fenty, is set to make its physical store debut at select locations throughout the US. In an Instagram post, the global pop star said: “2022, we coming in hot! We ‘bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail store.” She...
10 Jan 2022
The third edition of the Savage x Fenty welcomed an all-star cast, presented by Rihanna, in a highly anticipated production of the new lingerie collection. In a diverse array of talents, the cast for the show included the likes of top models Gigi Hadid, Adriana Lima and Behati Prinsloo. It also featured a number of notable personalities, such as...
27 Sept 2021
Rihanna struts around in a daring sequin halterneck with a city skyline backdrop for the teaser video confirming that volume three of the Savage x Fenty show is officially on its way. Airing exclusively through Amazon Prime Video, the show is now in its third consecutive year as fans prepare themselves for the new edition of the grand...
27 Aug 2021
A denim jacket with a price tag of just under 1,000 dollars was unlikely to be a bestseller. Neither a pair of ribbon rope sandals costing almost the same. Consumers buying into celebrity fashion ranges are on average a younger audience with less disposable income. Rihanna’s Fenty fashion may have just priced them out. A pandemic keeping...
10 Feb 2021
Rihanna’s Savage x Fenty isn’t slowing down anytime soon and she has big plans for the brand’s growth. The entrepreneur is partnering with Goldman Sachs to seek 100 million dollars of investment money to scale the brand. The plans are to expand product categories, potentially getting into activewear, and expanding into Europe. The news was...
14 Dec 2020
Rihanna has taken to Instagram to announce the second fashion show of her Savage x Fenty lingerie brand, which will be shown exclusively on Amazon Prime on 2 October. The singer-turned-designer took to Instagram with a video clip teasing the show, starting off with a video of her in a mask and visor walking, followed by the phrases“Y’all ain’t...
21 Sept 2020
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