Savage x Fenty news and archive

Rihanna’s Savage X Fenty launches new Valentine’s Day collections

Leading the campaign as a modern-day goddess, Rihanna stars alongside actor and actress Lovie Simone and Michael Cooper Jr., as well as models Emma Arletta and Vivian Wilson. Together, they bring the collection’s empowering and romantic vision to life. The Valentine’s Day drop offers a range of intimate styles for everyone to enjoy. Standout...

Fashion

Diesel and Savage x Fenty bring underwear to the forefront in first collaboration

Diesel and Savage x Fenty have unveiled their first collaboration with the launch of a lingerie and apparel collection. Glenn Martens, creative director of the Italian fashion house Diesel, and Rihanna, the visionary force behind the US lingerie brand Savage x Fenty, shared in a press release that the partnership stemmed from "a shared...

Retail

Savage X Fenty teams up with Galeries Lafayette and arrives in France

As part of an ongoing international expansion strategy, Savage X Fenty, the lingerie brand founded by Rihanna, has chosen to partner with French department store Galeries Lafayette. Starting September 12, the deal allows the brand to be distributed in nine Galeries Lafayette stores across France, including stores in Marseille Prado, Béziers,...

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Retail

Savage X Fenty announces retail expansion into Selfridges

Savage X Fenty, the intimates, loungewear, and sportswear brand founded by singer Rihanna, has launched its first international physical retail location at Selfridges in London. The shop-in-shop retail experience is located within Selfridges’ lingerie department at its Oxford Street, London store. It marks the brand’s first retail partnership in...

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People

Savage X Fenty appoints new chief marketing officer

Rihanna’s lingerie label Savage X Fenty has announced the appointment of Vanessa Wallace as its new chief marketing officer, a role she will take up from her base in Los Angeles and for which she will report to CEO Hillary Super. In the position, Wallace has been tasked with overseeing brand and product marketing, as well as media, creative,...

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Business

Gucci tops Fashion Transparency Index, Savage X Fenty lands at bottom

The fashion industry still has a “long way to go” when it comes to tackling global inequality and the climate crisis. That is the conclusion that Fashion Revolution made based on the latest edition of the annual Fashion Transparency Index. With an average score of 26 percent, only 2 percent higher than last year, fashion brands made "impressive...

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People

Rihanna resigns as CEO of Savage X Fenty lingerie brand

Rihanna, the billionaire music and beauty mogul, is resigning as CEO of her lingerie brand, Savage X Fenty. Hillary Super, former CEO of Anthropologie Group, will take over as CEO and board member, reported the Los Angeles Times. The transition allows Rihanna to balance her professional responsibilities and impending motherhood, sources have...

Fashion

Rihanna unveils sneak peeks of upcoming Savage X Fenty Vol. 4 show

Ahead of the Savage X Fenty show, set to air November 9, Rihanna has revealed sneak peeks of the highly anticipated event giving fans a glimpse into what can be expected for Volume 4. Now in its fourth consecutive year, Savage X Fenty’s shows have become known for their lavish performances, choreographing and set design. In keeping with its...

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Fashion

Savage X Fenty adds sportswear category as its gears up for Vol. 4 show

Rihanna’s Savage X Fenty has revealed a new product line, further expanding the fashion brand beyond its lingerie origins. ‘Sport’ has been led by the newly-appointed executive design director Adam Selman and was designed with the idea of combining functionality with play, a press release read. Among the offerings, the new category features low...

Fashion

Savage X Fenty launches loungewear offering

Rihanna’s Savage X Fenty has unveiled its first Lounge product assortment alongside a campaign featuring actresses Jordan Alexander and Dove Cameron. The line, which will become available starting September 8, features a selection of joggers, hoodies, pocket tees, onesies, slips, tanks, shorts and leggings sets, each designed with the brand’s...

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Fashion |OPINION

In a month of Pride-themed collections, Savage x Fenty has relevance

Rihanna’s lingerie brand Savage X Fenty echoes the sentiment of her beauty business: celebrating fearlessness, confidence and inclusivity. Perhaps this is why the company debuted its second Pride collection and campaign this week, which features everything from rhinestone and lace trimmed underwear to fishnets and a smoking jacket, to celebrate...

Retail

Savage X Fenty announces further retail locations in US

Rihanna’s lingerie brand Savage X Fenty is continuing on the path of its retail expansion with the announcement that it will be opening six new stores throughout the US. The brick-and-mortar destinations will be located in Chicago, Long Island, Atlanta, Detroit, St. Louis and Newark. In a release, the company said: “The direct-to-consumer...