Sojo news and archive

Sojo opens permanent space in Selfridges

London-based clothing alterations and repairs platform Sojo, which connects users with local seamster businesses, has opened its first permanent concession in Oxford Street's Selfridges. The B-Corp-certified fashion-tech platform, founded by Josephine Philips in 2021, will offer repair and alterations from its concession located within the...

Fashion Featured

Nanushka launches UK garment repair service in partnership with SOJO

Nanushka has joined forces with London-based fashion-tech platform SOJO to provide customers with product repair services, aiming to extend the lifecycle of the brand’s garments. The Budapest-based fashion company and platform have curated a limited capsule collection that showcases creative mending practices. The collection features reimagined...

Fashion

Sojo using OOH to broaden its audience with debut campaign

London-based alterations and repair platform Sojo, which connects users with local seamster businesses, has unveiled its first out-of-home (OOH) campaign to increase brand awareness and help them attract new audiences. The OOH campaign will be seen across London on digital screens in One New Change shopping mall, rail stations including London...

Retail

Stine Goya to offer in-store tailoring and repairs via Sojo partnership

Danish womenswear brand Stine Goya has made its latest move towards integrating circular initiatives via a new partnership with fashion-tech platform Sojo. Together, the duo have launched a full service in-store tailoring and repairs solution available at Stine Goya’s Beak Street store in London. Through the partnership, the two companies said...

BusinessFeatured

Sojo acquires zero-emissions courier and logistics start-up Spedal

Fashion-tech start-up Sojo, which connects consumers with local seamster businesses through a bicycle delivery service, has acquired zero-emissions courier and logistics start-up Spedal to bolster its in-house operations. Following the 2.4 million US dollar pre-seed funding round led by CapitalT in April 2022, garment repair app Sojo is adding...

BusinessFeatured

Garment repair app Sojo secures 2.4 million dollars in pre-seed funding

Start-up app Sojo has announced the closing of its pre-seed funding which has seen it raise over 2.4 million dollars in a round led by CapitalT. Angel investors also involved in the funding round included founder of Depop, Simon Beckerman, ex-COO of Pangaia, Yael Gairola, vice president of menswear at Tom Ford, Peter Hawkings, and founder of...

Fashion

Ganni partners with clothing alteration app Sojo

Ganni has launched its partnership with clothing alterations and repair app Sojo. Sojo will offer tailoring and alterations to the Ganni community, prolonging the life of Ganni clothing. While the service is only available in London at the moment, the collaboration is expected to expand to the rest of the UK post pilot launch. Customers able to...