Sports Direct news and archive

Sports Direct to open Dublin flagship at former Debenhams site

Frasers Group is to open a new Sports Direct flagship store on Henry Street in Dublin. The group will take over a 200,000 square foot space which is currently occupied by Inditex’s Zara and formerly by Debenhams prior to its collapse. Ger Wright, Frasers Group’s managing director of sports, said in a statement seen by Retail Gazette: “Dublin is...

28 Dec 2022

Business

Frasers Group reportedly eyeing new Sports Direct headquarters

Sports Direct is said to be considering leaving its current Derbyshire headquarters as its parent company has reportedly set out major long-term plans. Frasers Group is looking into creating a new global headquarters for the sportswear retailer in the West Midlands, removing the company from its current base at Shirebrook. According to the BBC,...

13 Oct 2022

Retail

Sports Direct opens new store in Preston

Sports Direct has opened a 35,000 square foot store at Deepdale Shopping Park in Preston, Lancashire. The new store, which opened on August 6, houses a Sports Direct, as well as USC, Evans Cycles, Game, and a Belong esports arena. James France, group head of real estate at Frasers Group, said in a release: “With each new store opening, we...

8 Aug 2022

Business

Former Sports Direct auditor fined for ‘serious failings’

Grant Thornton, a former auditor for Sports Direct, now called Frasers Group, has been fined 1.3 million pounds by the Financial Reporting Council (FRC) due to “serious failings” when auditing the retailer’s accounts. The case relates to Grant Thornton’s auditing of Sports Direct’s financial statements for the years ended 2016 and 2018....

18 Jul 2022

Retail

Marks and Spencers comes out on top in customer satisfaction study

Consumer research organisation Which? has been on the hunt to uncover the best and worst of online retail customer service. A recent survey examined a total of 5,000 consumer responses, each with order issues that caused them to contact customer service at a wide range of online retailers throughout the UK. Each retailer was ranked with up to...

23 Aug 2021

People

Frasers Group CEO Mike Ashley reportedly ‘set to step down’

Frasers Group boss Mike Ashley is reportedly set to step down from the helm of the retail empire he founded almost 40 years ago. Ashley is expected to hand the reins over to Michael Murray, who is Frasers Group’s head of elevation and who is also engaged to Ashley’s daughter Anna, The Telegraph reports. It is thought Ashley would then become...

4 Aug 2021

Retail

Frasers Group opens doors to new multi-brand store in Leicester

Frasers Group has announced the opening of a new 35,000 square foot multi-brand store in Leicester’s Fosse Park. The new store is anchored by a Sports Direct and also includes streetwear retailer USC, a bike department by Evans Cycles and an esports gaming arena by Game. The company’s head of elevation Michael Murray said the new opening was a...

28 Jun 2021

Retail

Sports Direct opens revamped Oxford Street flagship

Sports Direct has reopened its Oxford Street flagship store following a 10 million pound refurbishment. The 50,000 square foot space, which was first opened in 2014, has been given “a modern, innovative, and sleek” new look and comes as part of Frasers Group’s wider elevation strategy. The store features curated activation spaces and interactive...

22 Jun 2021

People

Former Sports Direct CEO named MD of Revolution Beauty

The former CEO of Sports Direct has taken up the role of managing director at British cosmetics company Revolution Beauty. Dave Forsey took up the new position in March last year, according to LinkedIn, but the news was only recently reported by The Times. Forsey spent 33 years at Sports Direct, now known as Frasers Group, and became the...

9 Jun 2021

Fashion Featured

Sports Direct collaborates with Clothsurgeon on capsule collection

Sports Direct, Europe’s biggest retailer of sports and fitness footwear, clothing and equipment is collaborating with luxury streetwear brand Clothsurgeon on a capsule collection to celebrate the European Football Championship. The limited-edition ‘Just A Game?!’ sportswear collection brings a nod of Savile row tailoring to Sports Direct by...

3 Jun 2021

Retail

Frasers Group opens first Frasers store in Wolverhampton

Frasers Group has opened its first Frasers store in Wolverhampton as part of a larger multi-brand shopping destination. Located in the Mander Centre, in a former Debenhams unit, the 34,000 square foot Frasers store offers over 120 brands spanning beauty, fashion, lifestyle, kids and home brands, and also has a restaurant for visitors. The new...

12 Apr 2021

Retail

Burberry and Sports Direct ads spark Christmas joy

Festive ads from Burberry, Sports Direct and Lidl received the highest rating for serving Christmas sparkle and joy this year in new research looking at which ads made consumers smile, cry and angry the most. The new study from Onlineslots.com, analysed 250,000 social media posts using social media tool Brandwatch from November 1 - December 2 to...

10 Dec 2020