Sports Direct news and archive

Sports Direct opens 31,000 sq. ft store in Kingston upon Thames as London expansion continues

Frasers Group plc has opened a new Sports Direct store in Kingston upon Thames, further strengthening its London presence. Spanning 31,000 sq. ft across two floors, Sports Direct Kingston offers a comprehensive selection of sports and lifestyle clothing, footwear and equipment for men, women and children - reinforcing Sports Direct’s position as...

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Frasers Group snaps up majority stake in Italy’s Maxi Sport

British retail giant Frasers Group has secured a majority stake in Maxi Sport SpA, an Italian multi-sport retailer, as it continues to enact its global expansion strategy. Exact terms and details of the agreement, including the size of the acquired stake, were not initially disclosed in the announcement. Maxi Sport’s owners, Emanuele, Giovanni,...

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Frasers integrates Sports Direct membership into updated loyalty programme

Frasers Group is continuing to reinvent its loyalty programme, this time by integrating the membership offering of its sportswear retailer, Sports Direct, into the initiative. By doing so, Frasers Plus moves another step closer to the retail group’s mission of creating one unified rewards platform. The programme intends to simplify shopping...

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Frasers Group report strong H1 driven by international growth

Frasers Group PLC reported a "solid start" to the first half of fiscal year 2026, driven by continued progress in its Elevation Strategy and strong international expansion, despite challenging market conditions and excess industry inventory. Group revenue rose 5 percent to 2.6 billion pounds, primarily fueled by international retail, which saw a...

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Global brands intensify focus on India’s fast-expanding consumer base

Global fashion and luxury brands are increasingly shifting their focus to India as growth in mature markets stagnates, according to a report by The Economic Times. The attraction is grounded in India’s large population of aspirational, younger consumers with rising incomes — a demographic that is reshaping spending patterns and brand strategies....

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Sport Direct unveils “elevated” flagship in Liverpool

Sports Direct, Europe’s biggest retailer of sports and fitness footwear, clothing and equipment, which is part of the Frasers Group, has unveiled a new elevated store format in Liverpool, offering consumers a retail space to both shop and workout. The new store opening on Liverpool’s Church Street marks the next phase in the brand’s vision to...

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Frasers Group rescues tech retailer eBuyer from administration

Sports Direct-owner Frasers Group has acquired British tech retailer eBuyer out of administration. Media reports had initially suggested that administrators at FRP Advisory were appointed by eBuyer to oversee the process, resulting in the closure of its e-commerce store. With Frasers stepping in, however, the site is now live again. The...

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Frasers Group FY25 results: Profit up despite revenue dip

Frasers Group PLC today announced its full-year financial results for the 52 weeks ended April 27, 2025, highlighting another year of profitable growth and progress against its Elevation Strategy. The Group reported an adjusted profit before tax of 560.2 million pounds, marking a 2.8 percent increase year-on-year. Despite a 7.4 percent decrease...

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Frasers Group expands retail presence with Store in Dundee

Frasers Group is opening a new store in Dundee The British retail giant has opened a new store in the Frasers-owned Overgate Shopping Centre, the Group revealed on Friday. The new ‘concept store’ in the Scottish city is located in a former Debenhams unit and brings together sport, premium fashion, lifestyle, and beauty under one roof. Spanning...

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Frasers Group launches retail media network Elevate

British retail group Frasers Group Plc has launched a new retail media network. Dubbed Elevate, the network is based on the group’s first-party data. It is designed to help brand partners reach consumers through highly personalised advertising, Frasers announced on Tuesday. With the newly launched platform, Frasers aims to enable brands to...

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Frasers Group to launch Sports Direct in ANZ region with Accent Group

Frasers Group has secured a 25-year strategic retail agreement with Accent Group that will see its sportswear retailer, Sports Direct, launch across Australia and New Zealand. The company said it is planning to open 100 stores in the region, with further opportunities among other retail and business segments to be potentially explored in the...

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Frasers Group to bring Sports Direct stores to India, four new Southeast Asian markets

British retail giant Frasers Group and Indonesian departmental store operator MAP Active have announced the expansion of their partnership to launch the Sports Direct brand and retail stores across five new markets in southeast Asia and India. In the long term, the ambitious growth plan is set to include opening over 350 stores in the region. To...