British retail giant Frasers Group has struck up a 10-year strategic retail partnership with GMG, a retail and distribution company that will be tasked with bringing the Sports Direct brand to the Middle East and North Africa (MENA) region. Through the deal, GMG and Frasers will work on driving “significant growth opportunities, harnessing the...
27 Feb 2025
The British retail group Frasers Group Plc has closed the first half of the 2024/25 financial year with losses in sales and earnings. The company also lowered its profit forecast for the current year on Thursday. In the 26 weeks up to October 27, group sales amounted to 2.54 billion British pounds (3.07 billion euros), a decrease of 8.3 percent...
5 Dec 2024
It’s that time of the year, again. Brands and retailers across the globe have begun unveiling their always highly anticipated festive campaigns. This season, trends seem to revolve around flipping the script on the stress usually associated with the season; incorporating well-known (animated) figures into the storyline; and proposing new...
22 Nov 2024
British fashion and retail giant Frasers Group has welcomed a significant uptick in its profits amid what its chief executive, Michael Murray, called a “break-out year”. In the report, Murray said that Frasers made “significant progress” with its Elevation Strategy, expanded its retail ecosystem, strengthened brand relationships, and generated...
18 Jul 2024
This summer is set to be one of the books in the world of sports, with the Paris Olympics on the horizon and UEFA Euro 2024 kicking off today in Germany. As such, there has been an influx of football-related campaigns from both sportswear brands and fashion retailers alike, celebrating the highly anticipated European tournament, with many of the...
14 Jun 2024
In the latest development of Sports Direct against Newcastle United Football Club (NUFC), the Frasers Group-owned retailer has failed in its bid to appeal a decision made regarding the supply of the football club’s replica kit. Sports Direct had requested for the UK’s Court of Appeal to reassess the Competition Appeal Tribunal’s decision to not...
21 May 2024
Mike Ashley’s Sports Direct has been unable to secure an injunction against Newcastle United Football Club (NUFC) that would have allowed the retailer to sell the club’s replica kits for the 2024/25 season. The sportswear retailer filed a complaint against NUFC with the Competition Appeal Tribunal during March, in which it had alleged that the...
15 Apr 2024
Sports Direct is preparing to open two new flagship stores in London’s Westfield malls as part of its ongoing expansion plans overseen by parent company Frasers Group. The flagships, which are to be located in Westfield Stratford and Westfield London, mark what the group said was “further progress” in its elevation strategy, reflected in the...
8 Apr 2024
Frasers Group owner Mike Ashley is seeking an injunction against Newcastle United Football Club (NUFC) regarding a disagreement over the distribution of the club’s replica kits. Ashley, through his group’s portfolio company Sports Direct, has filed the claim to the Competition Appeal Tribunal, in which he alleged that the club had “abused its...
22 Mar 2024
Sports Direct has added Swiss sportswear and footwear brand On to its in-store offering, building on the Frasers Group-owned retailer’s attempts to cater to a wider running-centric consumer. As part of the deal, and as reported on by various media outlets, On products will become available in a number of Sports Direct flagships throughout the...
22 Feb 2024
Frasers Group is preparing to open “several dynamic stores” in Invesco’s Queensgate Shopping Centre, including a location in a former John Lewis space. Frasers and Sports Direct stores are to be opened at the Peterborough location, bringing the group’s operational area in the shopping centre to a total of 92,500 square feet. The Frasers “concept...
29 Jan 2024
Frasers Group retail revenue increased by 4 percent for the 26 weeks ended 29 October 2023, largely due to the impact of businesses acquired in the second half and a strong underlying performance from Sports Direct. Total group revenue increased 4.4 percent due to retail growth combined with revenue from acquisitions in the property segment....
7 Dec 2023