Sports Direct news and archive

Frasers Group CEO hails ‘break-out year’ as profits jump 13.1 percent

British fashion and retail giant Frasers Group has welcomed a significant uptick in its profits amid what its chief executive, Michael Murray, called a “break-out year”. In the report, Murray said that Frasers made “significant progress” with its Elevation Strategy, expanded its retail ecosystem, strengthened brand relationships, and generated...

Fashion |In Pictures Featured

A summer of sports kicks off with Euro 2024, here are the campaigns to know

This summer is set to be one of the books in the world of sports, with the Paris Olympics on the horizon and UEFA Euro 2024 kicking off today in Germany. As such, there has been an influx of football-related campaigns from both sportswear brands and fashion retailers alike, celebrating the highly anticipated European tournament, with many of the...

Business

Frasers Group loses appeal against NUFC regarding replica kits

In the latest development of Sports Direct against Newcastle United Football Club (NUFC), the Frasers Group-owned retailer has failed in its bid to appeal a decision made regarding the supply of the football club’s replica kit. Sports Direct had requested for the UK’s Court of Appeal to reassess the Competition Appeal Tribunal’s decision to not...

Business

Sports Direct fails to secure injunction against Newcastle United over replica kits

Mike Ashley’s Sports Direct has been unable to secure an injunction against Newcastle United Football Club (NUFC) that would have allowed the retailer to sell the club’s replica kits for the 2024/25 season. The sportswear retailer filed a complaint against NUFC with the Competition Appeal Tribunal during March, in which it had alleged that the...

Retail

Frasers Group to open two Sports Direct stores in London’s Westfield malls

Sports Direct is preparing to open two new flagship stores in London’s Westfield malls as part of its ongoing expansion plans overseen by parent company Frasers Group. The flagships, which are to be located in Westfield Stratford and Westfield London, mark what the group said was “further progress” in its elevation strategy, reflected in the...

Business

Mike Ashley seeks injunction against Newcastle United over replica kit deal

Frasers Group owner Mike Ashley is seeking an injunction against Newcastle United Football Club (NUFC) regarding a disagreement over the distribution of the club’s replica kits. Ashley, through his group’s portfolio company Sports Direct, has filed the claim to the Competition Appeal Tribunal, in which he alleged that the club had “abused its...

Retail

Swiss sports brand On enters Sports Direct stores

Sports Direct has added Swiss sportswear and footwear brand On to its in-store offering, building on the Frasers Group-owned retailer’s attempts to cater to a wider running-centric consumer. As part of the deal, and as reported on by various media outlets, On products will become available in a number of Sports Direct flagships throughout the...

Retail

Frasers Group to takeover former John Lewis space

Frasers Group is preparing to open “several dynamic stores” in Invesco’s Queensgate Shopping Centre, including a location in a former John Lewis space. Frasers and Sports Direct stores are to be opened at the Peterborough location, bringing the group’s operational area in the shopping centre to a total of 92,500 square feet. The Frasers “concept...

BusinessFeatured

Frasers reports strong H1, forecasts continued profit growth

Frasers Group retail revenue increased by 4 percent for the 26 weeks ended 29 October 2023, largely due to the impact of businesses acquired in the second half and a strong underlying performance from Sports Direct. Total group revenue increased 4.4 percent due to retail growth combined with revenue from acquisitions in the property segment....

Business

Sports Direct faces 5.4 million pound fine from JPMorgan

Sportswear retail chain Sports Direct could be faced with a 5.4 million pound bill after asset management firm JPMorgan filed court documents regarding the refurbishment of its former Wigan unit. According to JPMorgan, the retailer owes the money after it left the site in a state of disrepair once it vacated the property in 2019, breaking...

Business

Frasers Group to expand Sports Direct into Indonesia

The Asian subsidiary of Frasers Group, Frasers Group Asia Sdn Bhd (FGA), has announced a new joint venture with PT. MAP Active Indonesia that will see the introduction of Sports Direct stores into the region. Through the deal, which incorporates both wholesale and retail components, the sportswear retailer will begin to open stores across...

Retail

Sports Direct upsizes store at Glasgow’s Braehead Centre

Sports Direct, the discount sportswear retailer part of the Frasers Group, has relocated and upsized its retail presence at Glasgow’s Braehead Centre. The new store is located on the upper level and now spans 20,000 square feet, doubling its retail space to house sportswear for men, women, and kids. Sports Direct has also added a dedicated area...