Premium American denim brand Frame has launched (Bio) Degradable jeans in partnership with Milan-based and family-run Candiani made from 100 percent cotton that is 100 percent biodegradable. The (Bio) Degradable denim collections for both menswear and womenswear features three innovative fabrics: Rigid 727, Comfort Stretch 785, and Super Stretch...
7 Sep 2021
Denim brand Lee Jeans has developed Cradle to Cradle Certified jeans at the gold and bronze levels in partnership with Artistic Milliners, one of the world’s largest vertically integrated denim and apparel manufacturers. The new range of selvedge jeans are circular by design, explains Lee Jeans, with every component being 100 percent recyclable,...
27 Aug 2021
Diesel and creative director Glenn Martens are launching a new project ‘Diesel Library’ as part of the brand’s new sustainable strategy, which will be unveiled for spring/summer 2022. For his debut collection for Diesel, Martens will showcase the brand’s new genderless approach to design, a new strategy for its core category - denim, with what...
11 May 2021
American retailer Gap has launched its most sustainable capsule collection to date, featuring everyday essentials across adult, teen, kids, and babyGap. Building upon the brand’s 2016 Gap for Good commitment to use less water and more sustainable materials, the ‘Generation Good’ capsule is made of organic and recycled fabrics and has been...
23 Mar 2021
Candiani Denim has unveiled a pair of jeans made with the world’s first compostable stretch denim in an exclusive collaboration with Californian brand, Boyish Jeans. Women’s denim brand Boyish Jeans, known for its commitment to ethical and sustainable practices, has teamed up with Candiani to highlight the Italian denim producer’s sustainable...
16 Mar 2021
Belstaff has launched a sustainable denim capsule collection with London-based atelier Blackhorse Lane, who manufacture selvedge and organic raw denim garments with a focus on sustainability. The capsule has been designed and manufactured with Belstaff’s brand ethos ‘Built for Life’ at the forefront and features denim jeans, jackets, for men and...
11 Mar 2021
Fashion chain H&M has announced that it is collaborating with American denim brand Lee to “push for the next generation of more sustainable denim”. Described as a holistic and ambitious collaboration, Lee x H&M has said that sustainability will be central to its partnership, and will look at every stage of denim design and production. This...
21 Jan 2021
Italian denim brand Replay has released a denim range which is made entirely from either recycled, recovered and repurposed materials, as they look to further their developments in sustainable denim. The Replay ‘Hyperflex Re-Used’ collection, in partnership with Isko, comprises of eco-friendly raw materials, as well as a mix of reused or...
9 Nov 2020
French brand Sézane has reimagined its denim line to be completely eco-friendly, just three years after launching its first-ever denim collection. The new eco-friendly denim range, called Sézane (R)evolutions, has been designed to flatter every figure, with a collection of “ten timeless styles that epitomise French allure” including two new...
3 Feb 2020
Copenhagen-based Samsøe Samsøe has launched its Blue Belief denim programme, a complete collection of jeans made not only entirely from sustainable fabrics and trims, but also using cutting edge technology that minimises water usage during the laundering process. The sustainable ‘Blue Belief’ collection redefines the components used to make...
26 Nov 2019
Fashion and lifestyle brand Volcom has launched its ‘Water Aware’ denim collection, as part of its ongoing journey to sustainability, which will see the brand reducing its water consumption by 40 percent, an estimated 4 million litres, by the end of the year. The Water Aware collection for men, women and kids, features a reformulated,...
12 Aug 2019
Amsterdam - It has been said that the rise of yoga pants and ‘athleisure’ has led to a denim crisis. Jeans, the ultimate and perhaps universal go to item of clothing, are faced with an increasing number of influences, ranging from consumer preference for fit, pricing and awareness regards sustainability. Although globally, the demand for denim...
18 Oct 2016
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