sustainable denim news and archive

H&M is collaborating with Lee to create more sustainable denim

Fashion chain H&M has announced that it is collaborating with American denim brand Lee to “push for the next generation of more sustainable denim”. Described as a holistic and ambitious collaboration, Lee x H&M has said that sustainability will be central to its partnership, and will look at every stage of denim design and production. This...

21 Jan 2021

Fashion

Replay launches sustainable “double green” denim

Italian denim brand Replay has released a denim range which is made entirely from either recycled, recovered and repurposed materials, as they look to further their developments in sustainable denim. The Replay ‘Hyperflex Re-Used’ collection, in partnership with Isko, comprises of eco-friendly raw materials, as well as a mix of reused or...

9 Nov 2020

Fashion

Sézane introduces new sustainable denim line

French brand Sézane has reimagined its denim line to be completely eco-friendly, just three years after launching its first-ever denim collection. The new eco-friendly denim range, called Sézane (R)evolutions, has been designed to flatter every figure, with a collection of “ten timeless styles that epitomise French allure” including two new...

3 Feb 2020

Fashion

Samsøe Samsøe launches conscious denim line

Copenhagen-based Samsøe Samsøe has launched its Blue Belief denim programme, a complete collection of jeans made not only entirely from sustainable fabrics and trims, but also using cutting edge technology that minimises water usage during the laundering process. The sustainable ‘Blue Belief’ collection redefines the components used to make...

26 Nov 2019

Fashion

Volcom launches ‘Water Aware’ denim collection

Fashion and lifestyle brand Volcom has launched its ‘Water Aware’ denim collection, as part of its ongoing journey to sustainability, which will see the brand reducing its water consumption by 40 percent, an estimated 4 million litres, by the end of the year. The Water Aware collection for men, women and kids, features a reformulated,...

12 Aug 2019