Sustainable Fashion news and archive

Green Flags: Puma's new sustainability podcast challenges assumptions

German sportswear giant Puma is hoping to engage Gen Z with environmental consciousness with its newly launched "Green Flags", an innovative podcast series that transforms sustainability education into a competitive narrative. Featuring Manchester United captain Maya Le Tissier, fashion influencer Oli Bromfield, and content creator Moses...

Background

Who makes our clothes? Fashion Production Explained

Ever wondered who actually makes your clothes and how fashion's supply chain impacts workers' lives? This deep dive unpacks how fashion production works and explores what’s needed for meaningful change in the industry. FashionUnited interviewed Kim van der Weerd, a former factory manager with a background in human rights, who advocates for a...

Fashion

Heriot-Watt University researchers develop system to combat microplastic pollution in fashion

A research team at Heriot-Watt University in Scotland, led by Lisa Macintyre, associate professor of textiles at Heriot-Watt’s School of Textiles has developed a grading system to help fight microplastic pollution in the fashion industry. More concretely, the researchers have developed ‘the world’s first visual fibre fragmentation scale’, as per...

Fashion Featured

Nature-positive: Kering establishes new environmental benchmarks

As luxury manufacturing becomes increasingly scrutinised for its processes, Kering has emerged as a vanguard in environmental strategy, becoming one of the first global fashion conglomerates to establish scientifically validated targets for nature conservation. The Paris-based group, which operates brands such as Bottega Veneta, Gucci and...

Fashion |Opinion Featured

Most consumers know cheap fashion isn’t sustainable—so why do they keep buying it?

Despite growing awareness of the fashion industry's negative impact, consumers continue to purchase affordable, trendy clothes from fast fashion brands and retail giants. Why is that? How can these two realities coexist? The inspiration for this piece comes from a recent article published by Dutch investigative journalism platform De...

Retail|Interview Featured

Spanish brand Unfeigned expands to Paris, eyes London

Spanish brand Unfeigned is on a mission to transform men's basics into garments that stand out for their commitment to quality, design and the environment. After rapid international growth fuelled by its wholesale strategy, the brand is now ready to open a new chapter with the opening of its first physical store in Paris - an important step in...

Business

Puma sets stricter climate targets

As Puma continues to make progress in its climate protection efforts, the sportswear giant has now set a number of new climate goals. At the beginning of the year, the company announced that it had reduced its greenhouse gas emissions by 24 percent (market-based) in 2023 compared to 2022, seven years earlier than planned. Now the sports company...

People

Chanel relies on Sophie Brocart to lead its circular transition

Chanel is taking a major step towards a more sustainable future by appointing renowned luxury executive Sophie Brocart to lead its new circularity initiative. Currently CEO of Patou, Brocart has extensive experience in relaunching luxury brands and a strong commitment to sustainable practices. Her appointment, exclusively reported on by WWD, is...

Fashion

MCM launches debut leather alternative collection featuring Mirum

German luxury fashion brand MCM has launched its debut collection of handbags made from Mirum, a plastic-free and vegan alternative to conventional leather. The collection launch cones as MCM continues to incorporate more responsible practices across its brand, ranging from material usage to packaging. “MCM is the leader of a New School of...

Business

Global Fashion Agenda publishes update of its GFA Monitor on sustainability

Ahead of COP29, the Global Fashion Agenda (GFA) has published its annual GFA Monitor for the third time, highlighting advancements and ongoing challenges in terms of progress on how the fashion industry can reach net positivity. The report is produced in partnership with GFA’s impact partners, the Apparel Impact Institute, Ellen MacArthur...

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The Gen Z dilemma: eco-conscious but addicted to fast fashion

One of the most-read articles on FashionUnited in October was about unauthorised Shein outlets -- pop-up shops that pretend to be by the Chinese internet giant but are simply riding on the brand's popularity. Pop-up shops opened in Dutch cities such as Arnhem, Utrecht and Rotterdam, offering clothes at extremely low prices. These shops have been...

BusinessPress Release

“Starting with the END” - Bergans of Norway takes a different approach to Digital Product Passport

Bergans of Norway has called on Trimco Group’s services to help support their digital product passport (DPP) journey. The Norwegian outdoor brand has tapped into Trimco Group’s experience in compliance consulting, data collection, and label supply. Making use of Trimco Group’s comprehensive expertise in the management of unique QR codes and...