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2025 trends according to Lyst: Miu Miu reigns, Labubu charms, flip-flops pop

Lyst’s Year in Fashion report has become a definitive marker in highlighting the most influential movements across fashion. For 2025, the industry was shaped by divisive trends, intense controversy, and a collective desire for greater accessibility. It was Miu Miu, described as Prada’s “coquettish little sister”, that emerged as the undisputed...

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Fashion |Interview

Pantone: How they choose Colour of the Year

Global colour authority Pantone has chosen a ‘Colour of the Year’ since 2000, when it opted for ‘Cerulean Blue,’ a serene colour for the millennium, and since then it has selected pink, red, orange, green, purple, blue, yellow, grey, and brown hues, and this year sees the very first white, ‘Cloud Dancer’. What started out as an educational...

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Fashion

Dark Academia: Inspiration for pre-fall and FW26

The women’s Pre-Fall 2026 collections will be rolling out from now through January, offering early clues about what’s ahead. While many micro-trends flare up and fade, the theme 'Dark Academia' continues to endure. Our ongoing fascination with this brooding, bookish spin on school uniforms may well be rooted in our collective nostalgia for...

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Retail

John Lewis: British shoppers turn to joy, colour and comfort in 2025

British consumers shopped for joy in 2025, according to John Lewis’ twelfth annual ‘How we Shop, Live and Look’ report, as they swapped pared-back minimalism for expressive colour, comfort and ‘Nowstalgia’, while embracing repair culture. John Lewis’ annual report, which surveys more than 1,000 John Lewis shoppers, reveals consumer behaviours,...

Fashion

Stitch Fix shares its color prediction for 2026

Stitch Fix, the online personal styling service, has shared its prediction for the main color of 2026 in its latest report. Based on billions of client data points on style and fit, Stitch Fix’s color for the year for 2026 is chili red. A bold, bright shade that is said to reflect strong energy and modern sophistication, this color is predicted...

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Fashion

Bold prints and soft textures define fashion in 2025, says Clearpay

As 2025 nears its close, new data from payments platform Clearpay paints a picture of a fashion year defined by confident self-expression, nostalgic textures and a willingness to experiment with shape. From leopard print’s dominance to the rise of funnel-neck outerwear, shoppers embraced pieces that offered both personality and comfort. Texture...

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Fashion

Poetcore, opera aesthetic and brooches: Key style predictions from Pinterest for 2026

At the end of each year, Pinterest delves into its platform's search queries to predict trends for the coming year. The inspiration platform has published Pinterest Predicts 2026, featuring a total of 21 trends across fashion, beauty, interiors, travel and food. FashionUnited outlines the fashion trends. Glamoratti Minimalism is scarce among...

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Business

Brand loyalty in 2026 gets personal

As 2026 approaches, loyalty programmes are evolving from simple retention tools into strategic growth engines, reshaping how brands engage with consumers. According to Lena Kleinwechter, Customer Engagement & Loyalty Strategist at Talon.One, four key trends are set to define the loyalty landscape next year. “The momentum behind loyalty has never...

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Fashion

Menswear SS27 according to Edwin van den Hoek: 'A focus on the man'

According to Dutch trend forecaster Edwin van den Hoek, understanding the menswear landscape for summer 2027 requires starting with the body. This refers not to the one on the catwalk, but to the real male physique. Like the female form, it is facing increasing scrutiny; it is being studied, idealised and polished. This 'male gaze' is also...

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Fashion

From gold to gatekeeping: WGSN’s top fashion, tech and consumer trends for 2026

While many brace themselves for the peak festive period, WGSN is already looking beyond. The trend forecasting firm has outlined the shifts, movements and crazes expected to define 2026, with everything from gatekeeping as a currency to sophisticated escapism due to take hold. An overarching macro trend was dubbed by WGSN as ‘Unserious...

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Fashion

Pantone: Cloud Dancer is the Colour of the Year 2026

The fashion industry is set to float on clouds in 2026. This is the forecast made on Thursday by the Pantone Color Institute, which has crowned “Cloud Dancer” as the colour of the upcoming year. This is a bright, ethereal white that conveys tranquillity, clarity and space for new ideas through its simplicity. In a time full of changes and...

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Fashion

Britishcore: Bomber jackets and plaid skirts. Young Londoners wear the look

Over the past two years, #Britishcore has taken social media by storm. It’s a quirky aesthetic that taps into a nostalgic yet distinctly modern vision of Britain today. It’s a celebration of everyday life; less about afternoon tea at The Ritz and more about eating Greg’s sausage rolls in the street; less about a rainy walk across fields, more...