"Corona will likely be under control soon, but fashion will continue to be shaped by the experience of the crisis for a very long time," said trend researcher Carl Tillessen during his online talk at the German Fashion Institute's Fashion Day. The new wardrobe must be comfortable and appear well-dressed at the same time, and new garments may...
19 Jan 2022
In June 2016, Miucca Prada, always ahead of the curve, showed a Spring/Summer 2017 menswear collection full of references to an outdoor lifestyle, including hiking attire, backpacks and water bottles hanging from utilitarian straps. Prada Menswear SS17/Catwalk Pictures A few months later, Jason Chen of ‘The Cut’ coined the phrase ‘gorpcore,’ to...
What it is: The cape offers a chic alternative to both the scarf and the coat, and the style options are pretty much limitless. Whether you prefer a feminine silhouette, a utilitarian shape or a more classic piece, the cape shapes itself to pretty much any wearer’s taste. For the spring/summer 2022 season, multiple designers adopted the look,...
Market research company Euromonitor International has released its consumer trends report for 2022, highlighting the top 10 trends that are motivating consumer behaviour and challenging traditional business strategies. In the report, Alison Angus, head of lifestyles at the company, said: “Businesses need to transform alongside rapidly evolving...
18 Jan 2022
Trend watcher Hilde Francq tips the most important trends every six months. This time, the Color Trend Webinar looked ahead to the post-Covid era. FashionUnited already noted that Autumn/Winter 22/23 will look green, digital, awoken and healthy. “Obviously, the eyes are now on what the trends will be in the post-Covid era,” she says. “Some trend...
13 Jan 2022
What it is: With the uncertainty of lockdowns looming over all of us for almost two years, the workplace has started to feel like a fictional setting. However, as the world inches its way closer to the light at the end of the tunnel, so does this widely talked about ‘new normal’. And what better way to enter this twist on normality than to...
12 Jan 2022
We are likely all sick of hearing about the pandemic by now, but its global effect on the retail industry is something that cannot be ignored. As covid continues to loom over us, the supply chain crisis remains persistent and new variants come and go, the face of retail is likely to also continue changing and coping advice is more welcome than...
7 Jan 2022
In a post-pandemic world, consumer behaviour and style choices have dramatically changed, to more reliance on technology, a willingness to adopt digital experiences, as well as an unapologetic approach to style and jewellery as a way of sharing self-expression. To celebrate the launch of its new smartphone Honor 50, the tech brand commissioned...
With another fashion buying season coming to an end, and first FW22 collections already available online, the time has come to look back at this year, which is characterised by the industry visibly moving towards full digitalization. Each fashion season FashionUnited brings a unique database of articles, collection videos, trend analysis,...
5 Jan 2022
Fashion weeks in Amsterdam, Oslo, Melbourne and Helsinki have all banned the use of fur but Paris, Milan and New York leave it up to the discretion of the designers. However, an increasing number of brands are now choosing to swap real fur for faux versions in their collections. Tracing the trend Anti-fur activism can be traced back to the...
What it is: As we begin to look forward to the sunnier seasons ahead, we naturally start turning our attention to brighter hues that provide an instant mood booster to any outfit. The colour pop bag is an item that exists as both a statement and a staple, with styles that can be worn cross-body, as a clutch or with a top handle. Primarily...
The shapewear market has continued to grow over the years due to lifestyle changes and cultural impact, and, according to a report by Research and Markets, it looks as though it will only maintain the expansion. The data platform has released its Shapewear Market Size, Share and Trends Report, which estimated that the global shapewear market is...
4 Jan 2022
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