Tretorn news and archive

Eton x Tretorn: A Scandinavian spin on off-court cool

Two of Sweden’s most iconic brands, Eton and Tretorn, have joined forces for a unisex capsule collection that blends elevated tailoring with tennis inspired cues. Drawing from their shared heritage and commitment to quality, the collaboration celebrates Scandi cool at its most versatile and effortless. The Eton x Tretorn capsule is a fresh...

Fashion |In Pictures

Eton unveils tennis-inspired collection with Tretorn

Two Scandinavian brands, menswear label Eton, renowned as a specialist shirtmaker, and Tretorn, known for its stylish and functional shoes, have united for a tennis-inspired capsule collection for spring/summer 2025. The limited-edition Eton x Tretorn unisex collection blends sportswear with modern tailoring, drawing inspiration from vintage...

Fashion

Tretorn collaborates with Draper James

Swedish footwear giant Tretorn is collaborating with California-based label Draper James for a second season. The Reese Witherspoon-founded brand in a statement said "last year’s collaboration was so successful that we knew that our customer would be looking for more. Tretorn is one of Reese’s favorite athletic shoe brands and an iconic look in...

Member

Business

ABG strikes partnership deals for Frye, Tretorn and Volcom

Authentic Brands Group (ABG) has announced two new deals regarding its brands Frye, Tretorn and Volcom, putting the labels on course for US and Canada expansions. Its first partnership builds on its relationship with NYC Alliance and has granted the apparel company the rights to design, produce and distribute men’s and women’s sportswear for...

Fashion

Arket launches rainwear collection with Tretorn

Arket has unveiled its first rainwear collection in collaboration with Swedish rainwear experts Tretorn for autumn/winter 2021. The capsule Arket and Tretorn collection of water-resistant garments and accessories, reimagines coats for women, men and children inspired by vintage fishermen’s parkas and robust raincoats that you might find in the...

Featured

Fashion

Tretorn launches Sea Life Trust collaboration

Swedish outdoor heritage brand Tretorn is teaming up with charity Sea Life Trust for 2020 to launch a special collection to conserve the planet’s endangered sea life. The Tretorn x Sea Life Trust collection is part of the brand’s spring/summer 2020 Eco Essentials, an initiative launched in 2016 that reinvents its classic jackets and footwear...

Featured

Retail

Puma sells Tretorn to US Authentic Brands Group

London - Puma has sold Tretorn, the 120 year old Swedish tennis, footwear and outerwear brand to Authentic Brands Group (ABG), US parent company of Juicy Couture and Judith Leiber. Tretorn joins ABG's current selection of sportswear and lifestyle brands, which include Spyder, Prince and Tapout. Terms of the acquisition were not disclosed. The...