U.S. Polo Assn news and archive

Brand Machine Group launches soft home division

Global brand house Brand Machine Group (BMG) is expanding into the global homeware category with a new soft home and lifestyle department division, launching to wholesale this summer with sports brand U.S. Polo Assn.’s inaugural homeware collection. The new homeware division will be led by newly appointed commercial director Mike Barker and aims...

Retail|In Pictures

U.S. Polo Assn. continues UK expansion

Sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is continuing to expand in the UK with a new store at East Midlands Designer Outlet. The 2,000-square-foot store opening in partnership with its UK licensee, Brand Machine Group, marks its second store, joining its McArthurGlen Cheshire...

Fashion Partner Content

U.S. Polo Assn. Presents at Pitti Immagine Uomo the Spring Summer Collection 2023

At the 102nd edition of Pitti, authentic, sport-inspired style and bursts of color make the U.S. Polo Assn. brand’s Collection fresh and exciting Florence, IT, June 8, 2022 - U. S. Polo Assn., the official brand of the United States Polo Association (USPA), presents its Men’s and Women’s Spring-Summer Collection 2023 from June 14th to 17th at...

Retail|In Pictures Featured

U.S. Polo Assn. to open debut store in the UK

Sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is opening its first store in the UK at the McArthurGlen Cheshire Oaks Designer Outlet on April 20. U.S. Polo Assn. is opening the 2,000 square foot store in partnership with UK licensee Brand Machine Group (BMG) and the debut outlet...

FashionPress Release

Play your part! U.S. Polo Assn. presents the FW21/22 collection

U.S. Polo Assn. is a historic American brand renowned for its distinctive double horse logo, which has always been inspired by the world and values of polo – a sport that was once elitist but today is becoming increasingly democratic. The next Fall Winter 21/22 collection is characterized by a strong and ever-increasing focus on innovation and...