U.S. Polo Assn news and archive

U.S. Polo Assn. unveils 2-in-1 bag

For spring/summer 2026, U.S. POLO ASSN. unveils a collection of bags and accessories designed for a modern and dynamic lifestyle, combining design, functionality and the brand's unmistakable American style aesthetic. The womenswear offering is distinguished by its variety of styles and details, with a style that ranges from sporty minimalism to...

Retail

U.S. Polo Assn. expands into Germany: 20 stores planned

U.S. Polo Assn. opens its first store in Germany and plans further locations for the coming years. The brand of the United States Polo Association (USPA) is opening the doors of its first store in Berlin's Alexa shopping centre, as confirmed to FashionUnited. The German trade magazine Textilwirtschaft had previously reported on this. According...

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Business

U.S. Polo Assn. launches in Brazil with Grupo Pasquini

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has expanded to the Brazilian market in partnership with Grupo Pasquini, which has more than 30 years of experience in the fashion industry in the region. The expansion is part of the sport-inspired brand's plan to reinforce its multi-billion-dollar global...

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Business

U.S. Polo Assn. targeting 3 billion US dollars in sales

Global sports brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has delivered record-breaking sales in 2024, hitting 2.5 billion US dollars globally, as it gains market share in Western Europe, the Middle East and Latin America, as well as continued growth in North America. In a statement, U.S. Polo Assn....

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Business

US Polo Assn plans up to 70 annual store openings, India to become largest market

The president and chief executive officer of US Polo Assn, Michael Prince, has revealed details of the company’s ambitious growth plan which centres India as one of its key markets. Speaking to ET Retail, Prince said the brand plans to sustain its 15 percent compound annual growth rate (CAGR) through the opening of 60 to 70 stores annually,...

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Fashion

Brand Machine Group launches soft home division

Global brand house Brand Machine Group (BMG) is expanding into the global homeware category with a new soft home and lifestyle department division, launching to wholesale this summer with sports brand U.S. Polo Assn.’s inaugural homeware collection. The new homeware division will be led by newly appointed commercial director Mike Barker and aims...

Retail|In Pictures

U.S. Polo Assn. continues UK expansion

Sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is continuing to expand in the UK with a new store at East Midlands Designer Outlet. The 2,000-square-foot store opening in partnership with its UK licensee, Brand Machine Group, marks its second store, joining its McArthurGlen Cheshire...

Fashion Partner Content

U.S. Polo Assn. Presents at Pitti Immagine Uomo the Spring Summer Collection 2023

At the 102nd edition of Pitti, authentic, sport-inspired style and bursts of color make the U.S. Polo Assn. brand’s Collection fresh and exciting Florence, IT, June 8, 2022 - U. S. Polo Assn., the official brand of the United States Polo Association (USPA), presents its Men’s and Women’s Spring-Summer Collection 2023 from June 14th to 17th at...

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Retail|In Pictures

U.S. Polo Assn. to open debut store in the UK

Sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is opening its first store in the UK at the McArthurGlen Cheshire Oaks Designer Outlet on April 20. U.S. Polo Assn. is opening the 2,000 square foot store in partnership with UK licensee Brand Machine Group (BMG) and the debut outlet...

FashionPress Release

Play your part! U.S. Polo Assn. presents the FW21/22 collection

U.S. Polo Assn. is a historic American brand renowned for its distinctive double horse logo, which has always been inspired by the world and values of polo – a sport that was once elitist but today is becoming increasingly democratic. The next Fall Winter 21/22 collection is characterized by a strong and ever-increasing focus on innovation and...