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Fashion |OPINION Featured

Will Pharrell Williams usher in a new era at Louis Vuitton or will it be more of the same?

When Louis Vuitton announced Pharrell Williams is to succeed Virgil Abloh as the new creative director of menswear, it underpinned its new strategy for the French luxury house. By focusing on celebrity, influencers and artists, LVMH is writing a new blueprint to remain the world’s most successful luxury group and growing its 20 billion euro...