White Milano news and archive

Top buyers explain why White Milano remains benchmark platform for fashion

Buyer numbers increased by 12 percent at White Milano. The event took place from February 26 to March 1 in Milan's Tortona Fashion District. The reactions from international and Italian buyers were very positive. "White is the ideal place to find new collections and discover new trends. Our search focuses on brands with fresh designs and...

Fairs

Sustainable design, craftsmanship, heritage brands and innovative international labels at White Milano

Finding solutions to the crisis, focusing on internationalisation and providing opportunities for all companies in the sector, including small ones, were key themes at the latest edition of White Milano. At the opening of the event last Thursday, the president of the Italian Trade Agency (ICE), Matteo Zoppas, explained the agency's efforts. The...

Fairs

White Milano opens on February 26 with over 300 brands

Fashion is entering a renaissance—a period of renewal where the next chapters of the industry are still being written. In today’s shifting landscape, success depends on a razor-sharp focus on market shifts, consumer demands, and the emergence of fresh talent. “Thanks to our global scouting efforts, we have brought 130 new brands to the show, all...

FairsPartner Content

White consolidates its global leadership: between new luxury and internationalisation, launching the first Rlc Fashion Summit with 200 stakeholders

White Milano, which took place in the Tortona district from September 25 to 28, concluded on Sunday, showcasing its Spring/Summer collections. The event received widespread acclaim from buyers, who recognised the high level of quality and innovation in the proposals presented. “This edition has confirmed the event as an essential fixture in the...

Fairs

White Milano promotes brands abroad and gives concreteness to fashion inclusion and circularity

Fairs are adapting to the crisis of consumption, fashion and luxury and to the complexity of the geopolitical situation and are transforming from a mere container of brands and their collections to large proactive showrooms, committed to promoting labels in Italy and abroad. This is the case of White Milano, a show that ended yesterday, in the...

FairsPartner Content

White Milano forges agreements to expand brands internationally

White Milano is set to reopen in Milan’s Tortona district, finalizing a series of strategic international agreements to enhance global visibility for participating brands. Founded by Massimiliano Bizzi, the trade show will take place from February 27th to March 2nd, extending its reach beyond Milan Fashion Week’s traditional schedule by...

FairsPartner Content

White Milano Marks the Return of Major Retailers to the Fashion Capital

White Milano finished on Sunday, September 22 with an attendance of buyers from over 100 countries. Many representatives from leading Italian boutiques and concept stores, such as Antonia, Sugar, Tiziana Fausti, Dantone, Rinascente, Franz Kraler, Spinnaker, Penelope, Bernardelli, Tessabit, Jazz Band, and Antonioli, were present. There were also...

FairsPartner Content

Simona Severini, General Manager at White, discusses the show’s brand selection

"When Massimiliano and Brenda Bizzi and I founded White many years ago, we had, perhaps presumptuously, the ambition to do something different as there were already many shows. Today, our desire to create a brand selection that excites and encourages buyers to visit Milan, specifically the Tortona area, remains strong." With these words, Simona...

EventPress Release

WHITE recorded a consistent number of visitors compared to September 2022

WHITE recorded a consistent number of visitors compared to September 2022, with a 5% rise in foreign buyers thanks to the strategy and growth of the EXPO WHITE project. WHITE VILLAGE, the first dopo-salone event in partnership with MTV, was a great success with the public. One of the most intense and dynamic editions of WHITE has just concluded,...

CulturePress Release

Emerging Saudi fashion talents to showcase at WHITE Milano 2023

Designers from the Saudi 100 Brands program are returning to WHITE Milano, one of the most anticipated events of Milan Fashion Week, following the powerful splash they made at last year’s event. Exhibiting to the international market, the designers will be housed in one of five dedicated special areas at the trade show, from 22-25 September....

FairsPartner Content

White Milano 2023 convinces top buyers and social media with brand mix

White Milano came to a close on Monday 27 February. This year's edition saw a 450 percent increase in interactions on Instagram, surpassing 50,000 during the days of the fair and recording a total of 270,000 impressions and 15,000 visits. Number of foreign buyers increased by 8 percent The fair was opened in the presence of Lucia Borgonzoni,...

Member

Culture

New York retail platform The Canvas to bring spacesuit NFTs to MFW

Ethical retail platform The Canvas is set to present a special installation at Milan Fashion Week, which will include a curation of its brands and the launch of its first non-fungible token (NFT) collection. As part of the 2022 edition of the concept trade show White Milano, the New York-based platform’s installation, entitled Down to Earth,...