Gap, which ended its partnership with Ye, formerly Kanye West, in September, have confirmed it is accelerating the removal of Yeezy Gap products from its store and have shut down the dedicated website for the brand. In a statement, Gap said: “In September, Gap announced ending its Yeezy Gap partnership. Our former partner’s recent remarks and...
26 Oct 2022
Kanye West (Ye) and Demna Gvasalia’s joint venture, Yzy Gap Engineered by Balenciaga, has unveiled its second collection amid rifts between the rapper-turned-designer and the American retailer. The new collection expands the offer beyond its typical black hoodies and sweatpants to now also include outerwear and knitwear, alongside “redefined...
23 Sept 2022
Heavy duty refuse sacks filled with garments, piled on the floor. Blacked out walls and shutters that nod to a distilled utopia. Not the usual experience one expects to find in a retail store, let alone one operated by Gap Inc. But that is precisely the image Kanye West aimed to convey for the first Yeezy Gap physical space at Gap’s Times Square...
22 Jul 2022
As part of the Yeezy Gap and Balenciaga collaboration, the duo will be launching a new digital game concept that will bring to life the virtually rendered avatars seen in the brands’ collection debut. Available to play through the Yeezy Gap website, the game sees users become an avatar and enter the Yeezy Gap Engineered by Balenciaga world. On...
The first limited-edition releases from Ye and Demna, as part of their creative partnership, Yeezy Gap Engineered by Balenciaga have been unveiled. The first eight styles continue Ye’s “creative endeavours,” explains Gap in a statement, and have been released to coincide with Ye’s Donda 2 experience performance in Miami. The Yeezy Gap Engineered...
23 Feb 2022
Just over a month since Kanye West’s collaboration with Gap released the first product for pre-order, a blue ‘Round Jacket’ for the US market the retailer has unveiled the second product and the first for shoppers in the UK, Europe and Japan, a black version. Like the blue version, the black Yeezy Gap ‘Round Jacket’ features a curved,...
15 Jul 2021
Gap has unveiled the first look from its highly anticipated collaboration with Kanye West, a Yeezy Gap blue puffer jacket available for pre-order to US customers only. The blue ‘Round Jacket’ features a curved, drop-shoulder silhouette and is made from recycled nylon. The first Yeezy Gap item will retail for 200 US dollars and will launch in...
8 Jun 2021