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Adidas raises profit forecast after record sales
Sportswear manufacturer Adidas has become more optimistic for the year following surprisingly strong summer trading. Adidas raises forecast Operating profit is now expected to reach around two billion euros, instead of 1.7 to 1.8 billion euros, as the Dax-listed company announced in Herzogenaurach. Adidas cited better-than-expected business and...
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Adidas business continues to perform well – tariffs in focus
Adidas is currently on a roll. The brand with the three stripes is enjoying consistently high demand. Sales are increasing by double digits despite the current challenging environment. Adidas is particularly successful with its retro styles. "Samba, Gazelle" and "Stan Smith" are bestsellers worldwide. The first quarter performed better than...
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Intersport & Adidas collaborate to celebrate women’s football
INTERSPORT, a global leader in sporting goods retail, has collaborated with iconic sportswear brand adidas to celebrate the different ways in which sport enthusiasts ‘Make Football Their Game’. The social campaign is based around a series of films demonstrating the unique, diverse and inspiring stories of six different players from Germany,...
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Adidas launches swimwear collection with Tom Daley
German sportswear brand Adidas has launched a knitting-inspired swimwear collection in collaboration with British champion diver and long-term partner Tom Daley. The four-piece swimwear collection blends Daley’s “bold and confident personal style with his passion for knitting,” and features an adjustable thin-strapped swimsuit, two-piece bikini,...
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Tepid efforts dominate when it comes to corporate climate action
None of 55 major global companies achieved a high or even reasonable integrity in regards to their climate strategies. This is what the 2025 Corporate Climate Responsibility Monitor (CCRM) found out. The report analyses the climate strategies of 55 major global companies and evaluates the transparency and integrity of their climate pledges. It...
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CLOT opens inaugural 'Country Club' pop-up in London
Hong Kong-based streetwear label CLOT by Edison Chen has opened its first-ever pop-up store in London, merging “sports, style, and community” to coincide with the 2025 Wimbledon Tennis Championships. Located at 13 Bridle Lane in Soho, London, the ‘CLOT Country Club’ pop-up will run until July 13 and draws inspiration from classic country club...
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Adidas extends partnership with Juventus football team by 10 years
German sportswear giant Adidas has renewed its partnership with Italian football team Juventus for another 10 years. The extension carries on the duo’s long-standing relationship, which initially began in the 2015/16 season. In a press release, Juventus said the decision to renew was down to the collaborators having a “strong synergy”, as they...
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Adidas appoints new managing director in Korea
Markus Morent has been appointed managing director for Adidas Korea. Adidas confirmed this in an email to FashionUnited. Morent will report to Mathieu Sidokpohou, member of the Executive Board and responsible for Global Sales. The leadership change followed the departure of former MD Peter Kwak, who decided to step down to spend more time with...
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adidas and Glastonbury Festival unite to launch limited-edition adidas Originals x Glastonbury Festival football shirt
adidas and Glastonbury Festival join forces in a bold collaboration that blends adidas’ iconic sportswear with the creative spirit of the world’s most beloved music festival. The result is a limited-edition adidas Originals x Glastonbury Festival football shirt — a tribute not only to football’s lasting cultural imprint and close relationship to...
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Aston Villa and Adidas partner for new store in Birmingham
Aston Villa Football Club has opened a new flagship store at Birmingham’s Bullring shopping centre in partnership with Adidas. The 10,000-square-foot space features official kits, training gear, and exclusive merchandise, with personalisation services for fans. A museum-inspired area within the store celebrates the club’s 150-year history and...
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adidas Originals and Willy Chavarria release first SS25 drop
adidas Originals and Willy Chavarria release the first product drop of the Spring/Summer 2025 collection. The release brings elevated streetwear essentials with a distinct sports influence. Designed for both style and function with a range of items that combine streetwear aesthetics and high-performance athletic wear, each piece brings forward...
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Adidas more than doubles quarterly profit
German sporting goods provider Adidas AG had a successful start to the 2025 financial year. After the company had already published key data a few days ago, it presented its full results on Tuesday and reported strong increases in sales and earnings. In the months from January to March, group sales reached 6.15 billion euros, an increase of 12.7...
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