US fashion group Thirty Three Threads has acquired activewear bag and accessories brand Vooray International for an undisclosed sum. San Diego-based Thirty Three Threads, whose portfolio already includes labels Tavi, ToeSox and Base 33, said the deal is part of its broader goal to “be a meaningful part of the consumer’s active lifestyle”. Thirty...
19 Jan 2022
Footwear and clothing brand Ego has launched its first-ever activewear range as it continues to expand its product offering to become a “one-stop-shop” for its customers. The 23-piece ‘Active by Ego’ collection features mix-and-matched, style-led pieces designed with “ultimate comfort and functionality,” including high quality, breathable...
Stitch Fix has partnered with tennis champion Venus Williams on a campaign that hopes to inspire women to overcome their gym anxiety. The ‘Goodbye Gymtimidation’ campaign has launched as a way to help women achieve their fitness goals through a number of exclusive activations available through the Stitch Fix platform. Williams, who has expressed...
13 Jan 2022
Marks & Spencer is continuing to invest in activewear with new products and a dedicated campaign for its Goodmove brand as the category continues to boom. Marks & Spencer first launched Goodmove back in January 2020, driven by growing consumer interest in health and wellbeing combined with a switch towards more casual and comfortable clothing...
30 Dec 2021
Activewear brand Fabletics has announced that co-founder Kate Hudson will be transitioning from principal face of the brand to an advisory role, eight years on from the brand’s founding. The announcement comes as the company looks towards “its next chapter and continued growth”, with Hudson to continue bringing her expertise as a strategic...
23 Dec 2021
Luxury brand Philipp Plein recently announced the return of its women’s and men’s collection Plein Sport, which it will present at the upcoming Milan Women's Fashion Week in February 2022. Plein Sport was originally launched by the Plein Group in 2016 as an answer to the demand for luxury athletic products. Paused in 2018 due to strategic...
21 Dec 2021
Luxury retailer Mytheresa has unveiled a collaborative capsule with Parisian fashion label Isabel Marant, set to be available globally from December 8 for the autumn/winter 2021 season. The exclusive Snow capsule will be Isabel Marant’s first skiwear-inspired collection, with looks that incorporate the house’s modern and contemporary design...
7 Dec 2021
Fitness and activewear retailer Fabletics has revealed its first lifestyle range, Velour, in a campaign starring actor Vanessa Hudgens. Drawing inspiration from retro 1970’s fashion, the 32 mix-and-match line comes in five colours complimented with soft materials and “unexpected silhouettes” in a bid to redefine loungewear. “This Velour...
1 Dec 2021
The activewear brand Fabletics, co-founded by actress Kate Hudson, is opening its first UK store on London’s Regent Street this month. Described by the brand as an “experiential pop-up,” the store will integrate the brand’s digital roots with a technology-driven approach to offer an omnichannel experience. The Fabletics store will be equipped...
16 Nov 2021
Reiss have collaborated with premium sportswear brand Castore on a limited-edition range of activewear for men “engineered for modern living”. The 32-piece collection has been designed to be worn before, during and after sports, as part of Reiss’ new chapter on “athleisure-meets-urban-style,” following up its first foray into activewear launched...
11 Nov 2021
Italian fashion house Jil Sander has unveiled a collection in collaboration with technical apparel and outwear label Arc’teryx, on a mountain sports collection. The duo has worked together on womenswear, menswear and unisex capsules for Jil Sander, designed for an active outdoor lifestyle. Creative directors, Lucie and Luke Meier, selected the...
9 Nov 2021
Sportswear brand Fila has unveiled the ‘Falling in Love Again’ campaign to commemorate its 110th anniversary, celebrating its legacy in sports, pop culture and fashion. Through a short film, written and directed by renowned photographer Mark Seliger, Fila displays the story of the fictional Professor Jean-Pierre Montague, played by actor Luke...
8 Nov 2021
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