Activewear news and archive

JD Sports snaps up stake in British activewear brand Gym King

Sportswear giant JD Sports Group has bought a “significant minority stake” in British activewear brand Gym King. The multi-million-pound investment will be used to help the company expand internationally, with a particular focus on the US, Europe and Asia. Jay Parker, who founded Gym King in West Yorkshire in 2015, said the partnership will help...

22 Jul 2021

Fashion

JD Sports is the official activewear partner for Love Island

British sportswear retailer JD Sports has announced a partnership with Love Island, becoming the official activewear provider for the seventh season. The sportswear brand has also launched a personalized section for fans to order caps, towels, face coverings, bags, and more. Peter Cowgill, JD Sports fashion executive chairman told Drapers: “Love...

3 Jun 2021

Fashion

Champion launches collection featuring first up-cycled sneaker

Champion activewear company has launched two new collections focused on sustainability. The brand stated the new collections fall under its Made initiative focusing on using responsibly made fabrics while reducing energy and water consumption during the manufacturing process. The Natural State Reverse Weave collection features t-shirts, hoodies,...

8 Apr 2021

Fashion

MSGM Activewear SS21

Designed with dynamism in mind, MSGM ACTIVEWEAR has quickly become a key collection for the brand, and for all fashion-minded, workout enthusiasts. For Spring/Summer 2021, the line’s highly-performing, technical materials, shaped to the body like a second skin, come in exceptionally bold and flashy tones. For girls: “screen green” and raspberry...

30 Mar 2021

Fashion

Mango introduces its second activewear collection

Spanish fashion retailer Mango has launched a new collection for its Active range. The collection is intended to be worn for a wide range of sport disciplines such as yoga, pilates, running, dance, and more. One critical new point for the collection is that there are no knitted garments instead concentrating on lightweight fabrics. Active SS21...

15 Mar 2021

Fashion

Reformation launches sustainable activewear collection

Los Angeles-based sustainable ready-to-wear apparel brand Reformation has launched its first activewear collection titled Ref Active. The collection includes crop tops and sports bras in flirty silhouettes and bike shorts and bodysuits in colors ranging from pastel hues to neutral tones. Two unique fabrications are used throughout the...

2 Mar 2021

Fashion

Adidas launches ‘Watch Us Move’ initiative designed for women

Sporting goods powerhouse Adidas has launched a new long-term initiative, ‘Watch Us Move’, focused on supporting and celebrating women from all walks of life. The first launch includes a line of compression activewear titled Formation consisting of leggings, sports bras, tights, tops, and swimwear. The collection was created by an all-female...

25 Feb 2021

Fashion

Guess enlists fitness star Jen Selter for spring campaign

Guess has launched a new activewear collection with social media guru and fitness advocate Jen Selter as the star. The spring 2021 activewear collection includes matching two-piece sets in various colors, with sports bras, leggings, tank tops, and zip jackets. Guess says the collection is meant for the perfect athleisure look that is...

5 Feb 2021

Fashion

Oliver Bonas launches its first activewear collection

Fashion and lifestyle retailer Oliver Bonas has launched OB Active, its first activewear line described as a “playful collection designed to help, empower and motivate”. Oliver Bonas explains in a press release that it was inspired by the first coronavirus lockdown and the shift in wearing activewear more in our day-to-day lives. “The pieces...

12 Jan 2021

Retail

Marks & Spencer expands activewear range to menswear and kidswear

Marks & Spencer is to expand its womenswear activewear range Goodmove in 2021 to include both kidswear and menswear, as the British retailer continues to increase its focus on more casual clothing. Over half (52 percent) of Marks & Spencer’s customers have been wearing activewear more and more as everyday clothing, with a quarter (24 percent)...

30 Dec 2020

Fashion

Adidas collaborates with actress Zoe Saldana on activewear

Adidas is joining forces with actress and activist Zoe Saldana to create an activewear collection exclusively for Kohl's. The range will include women's active apparel, footwear and accessories, all curated by Saldana. “At Adidas, the belief that through sport we have the power to change lives fuels our commitment to find partners that share...

10 Sep 2020

Fashion

Wolford and Adidas team up on activewear collection

Sportswear giant Adidas is collaborating with Wolford to create new seamless performance garments with all-day wearability for autumn/winter 2020. The activewear collaboration will feature two capsule collections, Studio Motion and Sheer Motion, both of which will feature sleek and supportive performance pieces crafted with opaque and sheer...

4 Sep 2020