Fashion retailer H&M is launching a new activewear line worldwide called H&M Move on August 4 that will showcase a more accessible vision of sport by reframing it as movement. H&M Move will be available in 2,500 H&M stores and online from August 4 to offer “stylish and functionable movewear” to support men, women and children of all abilities...
3 Aug 2022
Activewear brand Bo+Tee, a favourite of Kim and Khloe Kardashian, is opening its first-ever outlet shop in London from August 2 to 3. Located at Kachette, 347 Old Street in Shoreditch, the pop-up outlet will offer a “huge variety” of Bo+Tee styles at a fraction of the price. The offering will include activewear staples such as leggings, shorts,...
2 Aug 2022
When Run DMC rapped about 'My Adidas' in 1986, the intersection between athletic wear, fashion and music reached its zenith and has not abated since. In the 1990s Laura Whitcomb was the first designer to collaborate with the Adidas brand, creating a stretch jersey v-neck dress worn by Madonna, Mariah Carey and Tyra Banks among others. Alessandro...
1 Jun 2022
According to ISPO, for Spring/Summer 2024, the activewear industry takes on a surge in sustainability: "A rapid response is required to maintain our commitment to climate change and a reduction in waste and resources. (However) this seismic shift can't come at the expense of creativity and performance". The Core Palette Image: Courtesy ISPO...
20 May 2022
The activewear industry has long been one of fashion’s worst offenders when it comes to its environmental footprint. The need for the clothing to be stretchy and moisture-wicking means the industry relies heavily on synthetic fibers such as nylon, polyester and spandex. Such fibers can take decades if not centuries to biodegrade while also...
18 May 2022
Marks & Spencer is opening a pop-up space in Covent Garden, London dedicated to its Goodmove activewear range, which launched online and in-store in January 2020. The pop-up makes a “significant stand alone moment” for Goodmove, explains M&S, as the activewear brand has become the retailer’s best selling own brand, selling 1.6 million items...
1 Apr 2022
US activewear brand Vuori is expanding to seven new markets after receiving a valuation of 4 billion dollars last year. The Southern California-inspired brand is entering the UK, France, Germany, Ireland, the Netherlands, Australia, and Canada, marking the first steps of a global expansion announced in late 2021. The brand will now be available...
31 Mar 2022
Abercrombie & Fitch has set its sights on the activewear market with the launch of its new sub-brand, Your Personal Best (YPB). The line, which hopes to empower its customers, includes a range of fashion-forward, functional activewear and accessories for both men and women. Breathable bottoms, stretch tops with performance-enhancing elements and...
17 Mar 2022
Marks & Spencer is stepping up its presence in the activewear segment with an investment in brand platform ‘The Sports Edit’. The Sports Edit was founded in 2015 and carries a mix of premium sportswear, athleisure wear and yoga products from established and emerging boutique brands. Marks & Spencer said it identified The Sports Edit as “a...
9 Mar 2022
Sportswear retailer Puma has revealed a collaboration with Modibodi on a collection of leak-free period underwear and activewear. The line comes as part of the duo’s global partnership under the She Moves Us platform, hosted by Puma as a way to uplift and empower women in sports. Additionally, the products aim to act as an eco-friendly...
1 Mar 2022
British activewear brand Tala has reportedly raised 4.2 million pounds (5 million euros) in funding to fuel its expansion. The funding round was co-led by Active Partners and Venrex, with additional participation from Pembroke VCT, WWD reports. Angel investors include Nicola Kilner, the CEO and founder of Deciem; Michelle Kennedy, the CEO and...
3 Feb 2022
US fashion group Thirty Three Threads has acquired activewear bag and accessories brand Vooray International for an undisclosed sum. San Diego-based Thirty Three Threads, whose portfolio already includes labels Tavi, ToeSox and Base 33, said the deal is part of its broader goal to “be a meaningful part of the consumer’s active lifestyle”. Thirty...
19 Jan 2022
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