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activewear news and archive

Fashion

Adidas collaborates with actress Zoe Saldana on activewear

Adidas is joining forces with actress and activist Zoe Saldana to create an activewear collection exclusively for Kohl's. The range will include women's active apparel, footwear and accessories, all curated by Saldana. “At Adidas, the belief that through sport we have the power to change lives fuels our commitment to find partners that share...

10 Sep 2020

Fashion

Wolford and Adidas team up on activewear collection

Sportswear giant Adidas is collaborating with Wolford to create new seamless performance garments with all-day wearability for autumn/winter 2020. The activewear collaboration will feature two capsule collections, Studio Motion and Sheer Motion, both of which will feature sleek and supportive performance pieces crafted with opaque and sheer...

4 Sep 2020

Business

Ryderwear opening warehouses in the UK and US

Australian gym and fitness apparel label Ryderwear is opening third party logistics warehouses in the UK and US in a bid to slash delivery times for international customers. In the UK, Ryderwear is teaming up with Bleckmann, to open a warehouse located in Swindon. The warehouse will stock an estimated 30,000 units of Ryderwear products by...

20 Aug 2020

Fashion

American Eagle launches Offline By Aerie activewear line

American Eagle Outfitters is launching a new sub-brand called Offline by Aerie. The company is leveraging ist success in cultivating lifestyle brands with Aerie's growing customer demand to create an activewear brand for young women. Offline by Aerie will be a complete line of apparel and accessories, designed for movement and comfort. The...

27 Jul 2020

Fashion

Puma collaborates with Gold's Gym on activewear collection

Puma has teamed with fitness club chain Gold's Gym to create a new collection of activewear that brings together street-ready styles with performance features. The limited-edition collection includes men's, women's and unisec pieces that integrate apparel technologies for added comfort and functionality. The seven-piece range includes hoodies,...

27 May 2020

Fashion

Spanx Active launches in the UK

US shapewear brand Spanx has launched its activewear line Spanx Active in the UK, exclusively with Selfridges. The activewear collection has been designed with the brand's flattering lift and sculpting innovation that it has become known for and will be available in inclusive sizes from XS to 3X. The range comprises of low to high-intensity...

20 May 2020

Fashion

Cos launches its first women's activewear collection

Cos is extending its offering for Spring 2020. The London-based fashion brand has announced that it is launching women's activewear as its newest product category. The debut activewear collection builds upon the brand's ethos of timeless design as well its commitment to sustainable production methods. The pieces are made using technical fibers...

6 May 2020

Fashion

Tory Burch to launches sport collection in the EU

American fashion brand Tory Burch LLC has launched its celebrity-loved Tory Sport line on European e-commerce channels for the first time. From this month, 34 classic Tory Sport styles will be available for purchase, from its best-selling Chevron leggings and track jackets to merino loungewear - all the essentials for working from home, working...

15 Apr 2020

Fashion

Consumer interest in loungewear, lingerie and activewear surges amid lockdown

The current lockdown measures implemented across the globe are changing people’s shopping behaviors, with consumers showing a marked increase in certain items including loungewear, lingerie, activewear, beauty and home decor. Last month, prime minister Boris Johnsonannounced the immediate closure of all ‘non-essential’ storesacross the country...

9 Apr 2020

Fashion

Gymology launches activewear clothing range

Manchester-based Gymology, a fresh food delivery service set up in 2018, has launched its debut activewear clothing range, as it looks to becoming a one-stop-shop lifestyle brand. The women’s activewear line has been designed by 26-year-old co-founder Katie Booth, a former triathlete on the Olympic Development Tri team, and features leggings,...

24 Mar 2020

Fashion

BoohooMan continues to grow sports division with Jon Jones

BoohooMan has named MMA fighter and undisputed light-heavyweight champion of the world, Jon Jones as its latest ambassador, adding to the online retailers growing sports ambassador division that currently includes the likes of Dele Alli, Leon Bailey, Lawrence Okolie and Simeon Panda. The year-long partnership with Jones will see BoohooMan...

3 Mar 2020

Fashion

Why activewear is gaining momentum

January is traditionally a good month for activewear, because of all the people eager to start their fitness goals for the new year. But the category is gaining momentum, leading market analysts to predict it will move beyond the “new year, new me” boost and establish itself as a strong category the whole year. Allied Market Research predicts...

22 Jan 2020