Value fashion and lifestyle retailer Primark has relaunched its performance category with its biggest-ever collection across men's, women's and kids to meet customer demand. The 150-piece performance collection features the latest product technical innovations, including four-way stretch, sweat-wicking, breathable fabrics and shower-resistant...
7 Jan 2025
Apparel manufacturer HanesBrands has set about reestablishing itself in the activewear category with a new collection dubbed ‘Hanes Moves’. The line, focused on performance and comfort, offers pieces for women, men and children. Hanes Moves already began slowly rolling out in 2024, however, those behind the brand said this will continue into the...
27 Dec 2024
British activewear brand Tala, founded by influencer Grace Beverley, has secured five million pounds in a funding round led by London-based venture capital trust Pembroke VCT, one of the early backers of womenswear brand Me+Em. Pembroke VCT, founded by Andrew Wolfson, focuses on backing early-stage businesses with innovative founders and...
16 Jul 2024
US fashion retailer Pacsun has launched its first dedicated men’s activewear line tailored to the “dynamic lifestyles of Gen Z males”. Entitled ‘A.R.C.’ (Active. Recreation. Comfort.), the line aims to merge active, recreational, and comfort-focused elements to offer multifunctional, wearable pieces that seamlessly transition from the gym to...
Former Levi Strauss & Co. executive and former competitive gymnast Jennifer Sey has launched her own direct-to-consumer athletic apparel brand, XX-XY Athletics. Sey, who was Levi’s brand president, has launched XX-XY Athletics to offer “best in class” premium casual athletic clothing that also focuses on brand messaging that is “being brave,...
26 Mar 2024
Women’s activewear brand Sweaty Betty, a division of Wolverine World Wide, Inc., is rebranding with a new campaign focused on ending toxic narratives around women’s exercise. Sweaty Betty’s new look is aiming to empower women with a newer, healthier and inclusive ‘Don’t Sweat It’ message, ditching the “push harder” rhetoric and purplewashing...
8 Mar 2024
The trade fair season has quickly circled back round again and, over the course of January 20 to 23, took over the fashion capital of Paris, where WSN hosted its slew of multi-category shows filled to the brim with established and emerging brands. One of these events, Salon International de la Lingerie, brought with it an expanded iteration of...
25 Jan 2024
A-list celebrities including Rihanna, A$AP Rocky, Lupita Nyong'o and Heidi Klum came out to watch the inaugural edition of the Las Vegas Grand Prix, held November 16-18 2023, confirming the booming interest in Formula 1 racing in The U.S. Consequently, opportunities for licensing and partnerships with both athletic and apparel brands have grown...
22 Nov 2023
In recent years, a significant cultural and eco-fueled shift has emerged that is reimagining the way we view, interact, and move within the world around us. As we approach incoming seasons through a more urgent emphasis on sustainability, a focus on intentional design has presented activewear brands an opportunity to rethink classic silhouettes...
21 Nov 2023
Luxury modest fashion brand Lanuuk has unveiled its debut sportswear collection, offering premium activewear that provides “modest coverage without compromising on fashion and functionality”. Lanuuk Athletic has been designed to bring “variety and versatility to the modest activewear industry,” explains the brand, after founders Ayesha Mahomed...
16 Nov 2023
For this season, Cathari explored a new side of “functional dressing” – playing with the concept of indoor tailoring using outdoor materials. Classic Woolrich fabrics are translated into formal-fun styles, where uniforms are leading. Season 5 pushes forward with a (multi-)functional, playful and sophisticated take on classic staples. Items such...
22 Sept 2023
Women’s activewear and streetwear brand Red Run is opening its first flagship store in Liverpool One this autumn. Red Run has secured a 1,400-square-foot store on Manesty’s Lane at the shopping centre to house its range of versatile, comfortable and high-quality active streetwear for women, including exclusive collections and limited-edition...
19 Jul 2023