Advertising news and archive

Under Armour faces new proposed class action lawsuit over 'false discounting scheme'

Under Armour is under the microscope once more, as the sportswear brand faces a new proposed class-action lawsuit alleging it uses a "false, misleading and deceptive pricing scheme" across its Under Armour Factory outlet stores and website. According to Linda Rappaport, a New York resident who filed the complaint in the state's Eastern District...

Fashion |Marketing Featured

A Lacoste event at the Great Wall of China highlights the art of marketing activations

In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...

Fashion

Over 81 percent of influencer posts in Australia may be in breach of advertising

On Friday, the Australian consumer watchdog announced that the vast majority of social media posts by Australian influencers may have breached advertising standards that require disclosure of payment. The watchdog is currently considering taking enforcement action, as was reported by Reuters. In Australia, advertisers must disclose any...

Fashion |Interview Featured

Luxury brands choose hand-painted murals for advertising

While AI-generated artwork and digital media solutions dominate the world of contemporary advertising, an analog movement has been gathering pace among luxury brands for several years. FashionUnited speaks to Kevin Bartanian, CEO and founder of Kevani, an out-of-home (OOH) media sales organization specializing in urban-scale media assets. Kevani...

Business

YouTube creators can now monetise revenue via short-form video

It may have been a long time coming, but YouTube will officially let creators monetise ad revenue on its short-form video making platform, Shorts, from February. Shorts is the short-form section of the video-sharing website YouTube, hosting content much like YouTube's primary service but in a vertical format with a maximum length of 60 seconds....

BusinessFeatured

Meta’s data processing for advertising ruled illegal under EU law

Meta on Wedneday was fined 390 million euros for breaching European advertising rules. The American tech giant’s data-fueled advertising model, which it sells as personalised ads, must now be re-assessed to meet Europe’s strict privacy laws. Europe is one of Meta’s largest advertising markets and restrictions to its ads may impact revenue with...

BusinessFeatured

UK advertising market to reach 35 billion pounds as holiday season approaches

A new report has stated that the UK’s advertising market is set to grow to 35 billion pounds by the end of 2022 as retailer’s up their spending towards the holiday season. The Advertising Association and World Advertising Research Centre (WARC) came together to form the report, which was said to be based on direct data from UK media owners...

Business

Ulta Beauty launches retail media network

Beauty retailer Ulta Beauty has announced the launch of a new retail media network, UB Media, which will offer brands advertising opportunities through leveraging its beauty community, Ultamate Rewards. Building on its existing Digital Marketing Partner Programme, the feature will allow brand partners to access a digital strategy centred around...

Business

Hivestack launches metaverse-focused research division for out-of-home advertising

Ad tech company Hivestack has announced the launch of a new research division that will focus on out-of-home (DOOH) advertising for retail in the metaverse. Led by former Microsoft research managing director P. Anandan, who will act as a special advisor to drive the initiative, the division comes as a response to the growing trend for retailers...

BusinessFeatured

How the Elon Musk acquisition could impact Twitter’s fashion advertisers

Twitter announced Monday that its board of directors has accepted a bid by billionaire Elon Musk to acquire the company. The deal, valued at approximately 44 billion dollars, would award Twitter stockholders 54.20 dollars in cash per share, subject to their approval of the transaction after a vote. The move would take the company private again...

Business

Nordstrom expands brand partner advertising opportunities

Multi-brand retailer Nordstrom has expanded its brand partner advertising opportunities through the Nordstrom Media Network, as part of its Closer to You strategy, which aims to bring customers a more personalised experience. New opportunities available to partners will allow for more choice and visibility of products, ultimately reaching the...

Business

UK advertising set to soar 24 percent, but dominated by Google, Amazon and Meta

The UK’s advertising market is set to grow 24 percent this year, compared to 19 percent global growth. The increase is due to digital media, with all forms of pure-play digital media expected to surge worldwide. Figures from Group M’s annual This Year Next Year report also highlight that Amazon, Google and Facebook control over 50 percent of the...