American Vintage news and archive

When Branding gets bold: Lessons from American Vintage’s 2025 social media reinvention

In an increasingly crowded digital fashion landscape, American Vintage stood out in 2025 by executing a disciplined, marketing strategy that married creative storytelling with performance measurement. The Marseille-born brand, known for its laid-back staples and transgenerational appeal, marked its 20th anniversary not with nostalgia, but with...

FashionPress Release

Fall/Winter 2025 by American Vintage

As the days grow shorter and the outfits thicker, American Vintage unveils its autumn/winter 2025-2026 collection. This season focuses on softness, volume and sartorial intuition, without ever denying its DNA. Enveloping materials, a play of layers and an ultra-sensitive palette: a wardrobe of contrasts, designed to suit every moment....

FashionPress Release

American Vintage and Topologie combine French flair and Japanese minimalism in a limited capsule collection

American Vintage and Topologie have joined forces for a limited capsule collection of clothing and accessories. Expect fresh colours, technical details and summer vibes, available from mid-August 2025. Inspiration This original project brings together the Marseille lifestyle and Californian cool of American Vintage with the Franco-Japanese...

Retail

American Vintage returns to Marylebone with a Mediterranean-inspired makeover

American Vintage will reopen its 127 m² Marylebone store in September 2025 after a refurbishment that replaces its previous look with a pared-back mix of natural tones and materials. The Marseille-based brand says the redesign reflects its Mediterranean origins while keeping the understated image that has become its hallmark. The store will...

Retail

American vintage opens boutique in Manchester

American Vintage, the renowned Marseilles-based brand founded in 2005 by Michaël Azoulay, has announced the opening of its latest retail space in Manchester. Situated within a historic building at 62 King Street, the new store seamlessly blends the brand's Mediterranean-inspired aesthetic with the building's original architectural charm,...

FeaturedMember

Business|Interview

American Vintage CEO on training, recruitment, and global expansion

Intensifying its presence and asserting its position to better face competition from ready-to-wear giants is the mantra of French fashion brand American Vintage, which is celebrating its 20th anniversary this year. This anniversary is marked by growth, an exception at a time when many brands in the sector are experiencing serious difficulties....

FashionPress Release

American Vintage Presents Spring-Summer 2025

As American Vintage prepares to celebrate its 20th anniversary in April, the brand introduces a bold reinterpretation of its DNA with the Spring-Summer 2025 collection. Flowing silhouettes, original colors, and high-quality fabrics take center stage. Denim plays a major role, featuring new washes, fresh khaki and purple hues, and playful stripes...

FashionPress Release

Autumn/Winter 2024-2025 by American Vintage

An ode to memories – the ones that we bring back to life and the ones that we want to create. The new American Vintage collection took shape with this image. An autumn/winter 2024-2025 season that turns the spotlight on exploration. The inspiration This new collection takes the form of three moments, three journeys, three explorations. First, a...

Retail

American Vintage opens two stores in Ireland

French ready-to-wear brand American Vintage has cemented its presence in Ireland with the opening of two stores in Dublin. Located at 34 Exchequer street, the womenswear store offers a wide selection of essentials, colourful knits, long coats and close-fitting tops. The outlet adopted the look of a retro-style café, with warm-toned pendant...

Featured

Fashion

Fashion and lifestyle: inventory of a winning combo

The lifestyle sector, which includes tableware, furnishings and decorative items, continues to attract many fashion brands. FashionUnited takes a look at the latest launches in this segment, and the reasons behind the craze. Much more than a fashion brand Lifestyle allows fashion companies to diversify their offerings. They are becoming much...

FeaturedMember

Business|Interview

Founder Michaël Azoulay talks American Vintage and its conquest of the US

It has been quite a journey for the brand from Marseille, France, inspired by the American lifestyle. Founded by Michaël Azoulay in 2005, American Vintage now employs 850 people worldwide, both directly and indirectly, and has "a turnover of 140 million euros, 130 brand shops and 1,500 retailers worldwide". Having emerged "stronger" from the...

Fashion

American Vintage decides to ban angora

French fashion brand American Vintage has decided to ban angora from all its future collections and has announced this on social media. Already two years ago, animal rights organisation PETA had criticised the brand’s use of angora and showed how much angora rabbits suffer when their fur is harvested. “We held countless online actions, bombarded...