American Vintage news and archive

American Vintage returns to Paris for autumn/winter 2026 campaign

French brand American Vintage presents its autumn/winter 2026 campaign as a portrait gallery. According to a press release, the campaign was shot in a studio in Paris. Photographer Rasmus Weng Karlsen and videographer Thomas Lachambre were responsible for the images. The collection revolves around oversized shirts, maxi trench coats, balloon...

RetailPress Release

American Vintage opens 11th London store on Redchurch Street

French brand American Vintage has opened a new store on Redchurch Street in east London, its eleventh in the city and twelfth in the UK, according to the brand. The location sits between Brick Lane and Shoreditch High Street, in an area known for its independent boutiques and eateries. Conceived as a flagship, the two-floor store is designed as...

FashionPress Release

Easing into summer: American Vintage opts for fluid fabrics and pastels

French brand American Vintage has presented its spring/summer 2026 collection, featuring fluid fabrics, loose cuts and pastel colours, according to a press release. The brand reinterprets summer essentials in a feminine, fluid style. According to the American Vintage styling team, the brand was inspired by vintage lingerie, especially for the...

FashionPress Release

American Vintage colours summer with lime, poppy and electric blue

French brand American Vintage has unveiled its new summer collection, according to a press release. The collection focuses on lightweight materials, relaxed silhouettes and a bright colour palette, aiming to create a versatile wardrobe for the warmer season. According to the brand, the material selection favours soft cottons, jersey, ultra-light...

FashionPress Release

Spring/summer 2026, according to American Vintage

The promise of longer, sunnier days inspires a desire for a lighter wardrobe. For spring/summer 2026, American Vintage focuses on comfortable materials, warm retro colours and relaxed fits. These pieces perfectly complement the essentials that form the DNA of the Marseille-based brand. On the way to Lisbon This season, the American Vintage team...

Fashion |Marketing

When Branding gets bold: Lessons from American Vintage’s 2025 social media reinvention

In an increasingly crowded digital fashion landscape, American Vintage stood out in 2025 by executing a disciplined, marketing strategy that married creative storytelling with performance measurement. The Marseille-born brand, known for its laid-back staples and transgenerational appeal, marked its 20th anniversary not with nostalgia, but with...

FashionPress Release

Fall/Winter 2025 by American Vintage

As the days grow shorter and the outfits thicker, American Vintage unveils its autumn/winter 2025-2026 collection. This season focuses on softness, volume and sartorial intuition, without ever denying its DNA. Enveloping materials, a play of layers and an ultra-sensitive palette: a wardrobe of contrasts, designed to suit every moment....

FashionPress Release

American Vintage and Topologie combine French flair and Japanese minimalism in a limited capsule collection

American Vintage and Topologie have joined forces for a limited capsule collection of clothing and accessories. Expect fresh colours, technical details and summer vibes, available from mid-August 2025. Inspiration This original project brings together the Marseille lifestyle and Californian cool of American Vintage with the Franco-Japanese...

Retail

American Vintage returns to Marylebone with a Mediterranean-inspired makeover

American Vintage will reopen its 127 m² Marylebone store in September 2025 after a refurbishment that replaces its previous look with a pared-back mix of natural tones and materials. The Marseille-based brand says the redesign reflects its Mediterranean origins while keeping the understated image that has become its hallmark. The store will...

Retail

American vintage opens boutique in Manchester

American Vintage, the renowned Marseilles-based brand founded in 2005 by Michaël Azoulay, has announced the opening of its latest retail space in Manchester. Situated within a historic building at 62 King Street, the new store seamlessly blends the brand's Mediterranean-inspired aesthetic with the building's original architectural charm,...

FeaturedMember

Business|Interview

American Vintage CEO on training, recruitment, and global expansion

Intensifying its presence and asserting its position to better face competition from ready-to-wear giants is the mantra of French fashion brand American Vintage, which is celebrating its 20th anniversary this year. This anniversary is marked by growth, an exception at a time when many brands in the sector are experiencing serious difficulties....

FashionPress Release

American Vintage Presents Spring-Summer 2025

As American Vintage prepares to celebrate its 20th anniversary in April, the brand introduces a bold reinterpretation of its DNA with the Spring-Summer 2025 collection. Flowing silhouettes, original colors, and high-quality fabrics take center stage. Denim plays a major role, featuring new washes, fresh khaki and purple hues, and playful stripes...