BA&SH news and archive

Ba&sh partners with Bluebell Group to open Singapore flagship

Parisian womenswear brand Ba&sh has announced that it has partnered with Asian brand operator Bluebell Group in opening its first flagship store in Singapore. Located in the country’s Marina Bay Sands, the store builds on the brand’s efforts to bolster its presence in the Asia-Pacific region, where it is hoping to connect with fashion...

Business

Ba&sh teams up with Nativa to develop regenerative farming

French contemporary brand Ba&sh is partnering with Nativa on a new project to help develop and finance regenerative farming practices for farms in Uruguay. As part of the agreement, Ba&sh will incorporate regenerative wool from these farms into its future knitwear collections and as part of its increased efforts to protect biodiversity and...

Business |Interview Featured

Ba&sh CEO Pierre-Arnaud Grenade: ‘We weren’t born sustainable, but we take it seriously’

French fashion brand Ba&sh is one of those names in the premium segment that is enjoying success despite inflationary pressures. Beyond its products, its desirability stems from a well-honed and constantly evolving CSR policy. In 2022, while its sales increased by 22 percent, Ba&sh's carbon footprint decreased by 15 percent – data shared with...

Business

Ba&sh launches second hand offering in US

French luxury label Ba&sh has become the next to join the resale industry, with the launch of a second hand offer in the US market. Through ‘Ba&sh Second Hand’, customers are encouraged to take part in the circular lifecycle of pre-loved pieces via the new user-friendly system. Developed with resale platform Archive, the dedicated site offers...

Business

Ba&sh continues US growth with showroom partnership

Over four years, French label Ba&sh has made its mark in the US and Canada, with a total of 47 stores between the two regions. It is now looking to continue cementing its place through a partnership with the multi-line showroom, 10eleven. The partnership is part of the brand’s strategy to grow and accelerate in the US market, with the intent of...

Fashion

Ba&sh and InStyle collaborate on limited capsule

French fashion brand Ba&sh has revealed a new capsule in collaboration with the media publication InStyle, featuring a range of Parisian-inspired staples for the upcoming season. The exclusive three-piece collection draws influence from a number of Ba&sh’s best selling silhouettes, with new design details and materials implemented into the mix....

Fashion

Ba&sh launches clothing rental service in US

Fashion label Ba&sh has announced the launch of its clothing rental service, Borrow, in the US. The platform is powered by Caastle, a B2B rental technology platform in the US. Borrow is an indication of the brand’s ongoing commitment to circularity, with the platform allowing customers to wear the pieces as many times as they’d like for a...

Fashion Featured

Ba&sh unveils sustainability development strategy

Contemporary French fashion label Ba&sh has unveiled its new development strategy for sustainability, which will see the brand targeting “eco-responsible” materials, enhanced transparency, a reduction in plastic use, and a pledge to lower greenhouse gas emissions. Dubbed the ‘Blossom Manifesto’, Ba&sh states that its sustainability strategy is...

Fashion

Ba&sh celebrates fifth birthday with launch of menswear collection

Ready-to-wear brand Ba&sh is adding menswear to its repertoire, according to Fashion Network. Ba&sh’s first-ever menswear collection includes 28 pieces featuring trousers, suits, denim, jackets, shirts, and T-shirts with a minimalist-driven aesthetic with clean lines and elegant silhouettes. Pieces from the collection range from 65 to 470 euros...

Retail

French label Ba&sh allows customers to borrow clothes for free in New York store

French label Ba&sh is allowing customers at its Soho store in New York to borrow clothes for free, as long as they return them after the weekend. The innovative concept hopes to act as a “dream closet” for customers who want clothes for a special event, but not necessarily afterwards. The time frame in which customers can borrow clothes will be...