Bape news and archive

Adidas expands football marketing in World Cup run-up

As the countdown to the FIFA World Cup 2026 gathers pace, Adidas is laying the groundwork early, rolling out a 360-degree marketing strategy that blends streetwear credibility, experiential retail and football culture, well beyond the pitch. This week, the German sportswear giant announced a collaboration between Adidas Originals and Japanese...

Retail|Interview

‘Bape opens in Paris and takes control of European strategy,’ Adrien Kunz-Aubert, general manager Europe

On the occasion of the opening of the A Bathing Ape boutique, often shortened to BAPE, FashionUnited met with Adrien Kunz-Aubert, general manager Europe, to learn more about the brand's new development strategy in Europe and, in particular, in France. A Bathing Ape boutique located in le Marais: does this signal end of BAPE representation by...

Fashion |In Pictures

MCM and Bape reunite for Lunar New Year collection

German luxury fashion brand MCM is again teaming up with Japanese streetwear company A Bathing Ape (Bape) for a first-time capsule collection for the Lunar New Year, celebrating the Year of the Dragon. The two brands first collaborated in October 2019 to redefine the aesthetics and attitude of luxury streetwear, offering ready-to-wear, leather...

Fashion |In Pictures

Bape and Mitchell & Ness unveil NHL collection

Japanese streetwear label Bape has teamed up with sportswear brand Mitchell & Ness to launch an exclusive collaboration with the National Hockey League (NHL). The Mitchell & Ness x Bape x NHL collection launches on December 23 and offers a fusion of classic sports aesthetics and streetwear flair, utilising the distinctive style of the Anaheim...

Featured

Fashion

BAPE’s Tokyo homecoming looks back on 30 years of leadership in streetwear

In the heart of 1993’s Harajuku, Tokyo’s home of outlandish fashion and subcultures, A Bathing Ape – more commonly known as BAPE – was born, a lifestyle brand that promised to offer up a renewed take on streetwear through the eyes of its already acclaimed founder Tomoaki Nagao, or Nigo. As a devout hip hop fan, Nigo formulated the brand through...

Fashion

BAPE to hold first Rakuten Fashion Week Tokyo show as part of ‘by R’ project

A Bathing Ape (BAPE) is set to hold its first fashion show in its hometown of Tokyo as the brand continues celebrations for its 30th anniversary year. The streetwear label, founded by Nigo in 1993, has been added to the Rakuten Fashion Week Tokyo SS24 line up, with the event set to take place between August 28 and September 2. BAPE’s show, which...

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Business

Nike sues Bape for trademark infringement of multiple sneaker styles

Sportswear giant Nike has moved to sue its competitor Bape alleging that the Japanese brand’s footwear business “revolves around copying” its designs. In a court filing, Nike outlined the shoes in question, including its two styles of its Air Force 1, the Dunk and two Air Jordan 1 silhouettes. Imagery presented as part of the filing attempted to...

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Fashion

A Bathing Ape and MADworld announce Metaverse venture

Japanese streetwear brand A Bathing Ape, known as Bape, has partnered with MADworld to venture into the metaverse. Founded in Tokyo’s Harajuku district in 1993, BAPE's line up of labels includes A Bathing Ape, AAPE, Baby Milo, BAPE Black, and Mr. Bathing Ape, which are sold in stores across Asia, North America and Europe. Recently, BAPE launched...

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Fashion

Alpha Industries launches capsule with Aape by A Bathing Ape

Military-inspired fashion house Alpha Industries has released a collection with the Japanese label, Aape by A Bathing Ape (BAPE), offering a line infusing street style trends with military DNA. The seven-piece collection includes the likes of bomber jackets and fleeces next to more casual items, such as sweatshirts and jogging bottoms. Each...

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Fashion

BAPE releases capsules in collaboration with Barbour and Pink Panther

Japanese cult streetwear brand, A Bathing Ape (BAPE), has revealed its recent collaborative capsules with British outerwear label Barbour and award-winning animation Pink Panther. In the two highly contrasting collections, BAPE captures the essence of each distinct brand while staying true to its own identity. Within its Barbour capsule,...

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Business

CVC completes investment in BAPE

CVC, a private equity firm, has completed its investment in A Bathing Ape, best known as BAPE. BAPE recently split off as an independent company from its parent company I.T. Limited after it went private. The news was reported by Business of Fashion. The size of CVC’s investment wasn’t disclosed, but they now have co-control of BAPE alongside...

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Fashion

Montblanc and Bape team up for leather goods collection

Japanese streetwear brand A Bathing Ape, best known as Bape, has joined forces with Montblanc to release a limited-edition collection of leather accessories featuring Bape’s exclusive camouflage print and Montblanc’s logo. The pieces include a document case, a portfolio, a pen pouch and a matching wallet. Prices range from 235 US dollars for the...