Beachwear news and archive

Introducing the Michael Kors x Christina Zimpel capsule for summer 2026

Michael Kors is excited to announce a new capsule, debuting in June, designed in collaboration with artist Christina Zimpel. Zimpel’s colorful, optimistic illustrations align perfectly with the brand’s sunlit, easy-chic designs for the season, inspired by the campaign’s backdrop of Saint Tropez. The artist, long admired by designer Michael Kors,...

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Business|CEO Interview

Arena's 'Planet Water' ambition: conquering lifestyle through performance

With a turnover of 193 million euros in 2025 and solid growth of 8 percent, Italian swimwear brand Arena is no longer content with just dominating competition pools. Under the leadership of its CEO Peter Graschi, the heritage brand is making a strategic pivot towards 'wellbeing' and a swimwear extension. This is an analysis of a roadmap that...

Fashion Partner Content

Quiksilver updates heritage with ‘Young Guns’ revival: A combination of performance apparel and storytelling

Quiksilver, a global company in the action sports apparel sector, has announced the return of its “Young Guns” movement. Two decades after its inception, the brand is leveraging its established heritage to launch a campaign comprising a 17-item technical collection and a feature film slated for a global release in August 2026. A heritage-driven...

Fashion |In Pictures

Key looks from Rio Fashion Week: spring/summer trends

Rio Fashion Week took place between April 14 and 18 at Pier Mauá, with some off-site shows. The event was promoted by IMM, a sports and entertainment company also responsible for São Paulo Fashion Week (SPFW). From this year, SPFW will be held in the second half of the year, focusing on autumn/winter fashion. Rio will be responsible for...

FashionPress Release

Max Mara: Spring/summer 2026 beachwear

Eternal Capri. A place of light, sea, and effortless living. For spring/summer 2026, Max Mara Beachwear pays homage to an iconic location and its timeless imagery: Capri in the 1960s. A capital of relaxed luxury and spontaneous sophistication, the island was the stage for 'La Dolce Vita'. It was a favourite retreat for great divas, poets, and...

FashionPress Release

Summer 26 Collection by Vilebrequin

The Summer 2026 collection by Vilebrequin introduces the theme “Surnaturalism,” a more vibrant and bold interpretation of surrealism inspired by Saint-Tropez, blending elements of water and earth. The brand celebrates nature through intense colors, imaginative prints, and innovative materials. Credits: Vilebrequin Credits: Vilebrequin This...

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Fairs

Mare di Moda 2025: Beachwear as a laboratory for textile innovation

In Cannes, Mare di Moda confirms that trade fairs are no longer passive venues simply attracting onlookers, but dynamic platforms for action. Here, beachwear is driving an industrial transformation where technology, sustainability and design converge. What is the purpose of trade fairs today? Conversations in the corridors of Mare di Moda 2025...

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Business|Interview

Ibiza Fashion Festival: The event merging fashion, sustainability and business under the sun

When thinking of the Spanish isle of Ibiza, a contrasting image may be conjured up depending on who you ask. For Karen Windle, however, it is a destination for high-end, sustainable fashion and therefore the perfect location for her annual Ibiza Fashion Festival. First starting out as a regular holiday destination, Ibiza eventually became a...

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Business

Victoria’s Secret & Co. acquires minority stake in women-led Frankies Bikinis

Lingerie giant Victoria’s Secret & Co. has acquired a minority interest in women-founded beachwear brand Frankies Bikinis. The Califonian label, founded in 2012 by Francesca Aiello, is widely known for its Malibu aesthetic, translating the laid back vibe of the beachy region into its apparel and identity. In a release, Victoria’s Secret CEO,...

BusinessPress Release

MAREDIMODA 2019. IN CANNES THE EUROPEAN TEXTILE BRANDS OF EXCELLENCE FOR BEACHWEAR, UNDERWEAR, AND ATHLEISURE

The 18th edition of MarediModa will be held at the Palais Des Festivals in Cannes from November 5th – 7th, the international fair dedicated to beachwear, underwear, and athleisure. The collections of over one hundred companies, all European, will be the protagonists for summer 2021, and specialized design studios and a qualified selection of...

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Fashion

Gucci named "hottest brand" of 2019 Q2

Along with it-bags and luxury beachwear, Gucci is beloved by consumers this year. Global fashion search engine Lyst reported in its second quarter index that Gucci reigns supreme as the “hottest brand,” after having fallen behind at the top of the list last quarter. Lyst analyzed online shopping behavior of over five million consumers over a...

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Video

Video: 20 Ways To Style Beachwear - SS19

Its been a while since the Spring/Summer 2019 runway shows concluded. Just a reminder on how your favorite brands including Chanel, Yves Saint Laurent, Alexa Chung and more styled their beachwear for this season. Source: A Fashion, YouTube.