Centric Brands news and archive

Centric Brands to scale Claire's across 7,000 North American retail locations

The US-based lifestyle brand collective Centric Brands LLC has entered into an exclusive licensing agreement with the US-based youth retailer Claire’s. The partnership, formed in collaboration with the US-based investment firm Ames Watson, aims to expand the retail presence of Claire’s into new product categories and more than 7,000 additional...

Fashion

Palm Tree Crew to launch apparel and accessories with Centric Brands

Global leading lifestyle brand collective Centric Brands LLC has announced a joint venture with Palm Tree Crew, the global entertainment, hospitality, and lifestyle collective founded by Kygo (Kyrre Gørvell-Dahll) and Myles Shear, to help scale its lifestyle ambitions across fashion. In a statement, Centric Brands said the move would combine its...

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Business|CEO Interview

Vingino Group CEO sees bright future after deal with US-based Centric Brands

The news of the acquisition of the Dutch Vingino Group only broke in early December 2025, but the deal had been in the works for months, as FashionUnited learned when speaking with group CEO Jan van den Berg. The American company Centric Brands is the new owner of the group and its brands, Vingino and Raizzed, following the acquisition of 100...

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Business

Centric Brands expands portfolio with acquisition of Fownes Brothers assets

Centric Brands, a prominent lifestyle brand collective, announced the strategic acquisition of select assets from Fownes Brothers & Co., Inc. The deal includes the operations, intellectual property, and product lines of the historic cold-weather accessories firm, marking a significant expansion of Centric’s footprint in the category. Founded in...

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Business

Centric Brands bolsters kids fashion segment with Vingino acquisition

Centric Brands LLC, a leading global lifestyle brand collective, has acquired the Vingino Group, an international children's fashion and lifestyle label known for its design-led approach and strong denim heritage. The acquisition is set to significantly strengthen Centric’s international Kids division by leveraging Vingino’s operational...

Fashion |Beauty

Juicy Couture to expand beauty offerings in the US and Canada

Fashion and lifestyle brand Juicy Couture, part of the Authentic Brands Group portfolio, is expanding its footprint in beauty with a new line of cruelty-free hair, bath, nail and cosmetic products through a licensing partnership with Centric Brands. The new partnership will see Centric’s beauty division design, manufacture and distribute the...

Fashion

Game 7 partners with Centric Brands to launch an apparel line

Multi-platform sports and entertainment brand Game 7 has launched its debut apparel collection in partnership with Centric Brands exclusive in Amazon Stores in the US. The line is described as a “style-driven sports team apparel collection” and aims to offer an elevated take on athleticwear, including exclusive National Basketball Association...

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Business

LA Wildfires: How brands and designers are helping out

As wildfires continue to tear through the outskirts of Los Angeles, designers and fashion brands have announced plans and initiatives to support those heavily impacted by the blaze. From fundraisers to clothing drives, here are what some are doing to help… Collina Strada New York-based designer Collina Strada took to Instagram to share that LA...

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Business

Centric Brands secures partnership with Preston Konrad’s brand

Centric Brands has established a new long-term strategic partnership with Preston Konrad, to build and develop on the lifestyle expert and entrepreneur’s brand, Preston Lane. The company, which was co-founded by Konrad alongside industry veteran Lisa Manice, has become known for its everyday essentials, from home décor to lifestyle accessories,...

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Business

Ann Taylor and Loft return to Canada through Centric Brands partnership

KnitWell Group brands Ann Taylor and Loft have struck up a new agreement with Centric Brands that will see them make a return to Canada through exclusive retail partner, Hudson’s Bay. The womenswear labels exited the region in 2020 after their former parent company, Ascena, filed for bankruptcy in the US. Now under new ownership, Ann Taylor and...

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Business

Centric Brands secures licensing deal for Messi brand

Amid an already football-packed summer, Centric Brands has announced the establishment of an exclusive global licensing agreement with footballer Lionel Messi’s own brand. Through the deal, Centric will take on the design, manufacturing and distribution of Messi branded lifestyle products, spanning men’s, women’s and kid’s categories. Among the...

Fashion

AllSaints expands licensed product ranges

British fashion retailer AllSaints is launching five new licensed product ranges in 2024, as part of its 30th anniversary celebrations. The licensed product launches include eyewear, kidswear, fragrances, men’s tailoring and underwear, and are being introduced to expand the reach of the AllSaints brands. Catherine Jobling, chief operating...