Certilogo news and archive

Ebay unveils new resell feature to transform recommerce experience

Online marketplace Ebay, which has been placing itself at the forefront of the recommerce clothing market, has unveiled a new ‘click-to-resell’ feature that will make it easier for sellers to list their pre-loved clothing with just “a few clicks of a button”. The new ‘resell on Ebay’ feature has been designed to transform the way consumers can...

Business

LVMH adopts blockchain authentication technology

According to a new report from Certilogo, access to a quick and simple confirmation that a product is authentic will soon be the new normal in luxury thanks to LVMH and blockchain technology. The report, "Making Blockchain Real: LVMH and the Future of Authentic Luxury", explores the cultural and commercial potential of blockchain technology for...

Retail

Diesel to roll out wearable authenticity tool

London - Italian denim label Diesel is set to roll out a new verification tool which aims to authenticate its jeans in its fight against counterfeiting by the end of the year. Diesel has teamed up with Certilogo to produce a heat-printed QR code label which will be attached to all its denim jeans. Wearers will be able to either scan the code...

Fashion

Moncler fights against fakes

To defend the authenticity of its brand and identity, Moncler is stepping up in the battle against fraud. Currently headquartered in Milan, the French company is also participating in defending ‘Made in Italy’ branded products. The Italian Fashion Chamber is joining Moncler and also stepping up against fakes, as it undermines the credibility of...