Certilogo news and archive

The Strategic Approach to Digital Product Passport Implementation

How Certilogo is enabling leading fashion brands to transform DPP compliance into competitive advantage As the 2027 EU Digital Product Passport deadline approaches, fashion brands are evaluating different implementation strategies. While some focus primarily on compliance requirements, others are recognizing broader strategic opportunities...

BusinessPress Release

Digital Product Passport: A New Era of Trust and Transparency in Fashion, Starting with Consumers, According to a Certilogo Survey

A survey conducted by Certilogo*, leader in secure end-to-end Digital Product Passports in the fashion industry, reveals that consumers are surprisingly ready to interact with Digital Product Passports (DPP), a technology that is set to revolutionize the fashion and luxury industry. Conducted in collaboration with SDA Bocconi Monitor for...

BusinessPress Release

Certilogo and Camera Nazionale della Moda Italiana together for product authentication. A new collaboration with WRÅD by Matteo Ward

Within the scope of their partnership, Certilogo and Camera Nazionale della Moda Italiana are collaborating to raise awareness on how authentication can play a fundamental role in building trust between brands and consumers. Certilogo, a leader in cutting-edge technology solutions for digitizing products and secure digital authentication, has...

BusinessPartner Content

Prepare for the DPP now: Unlocking EU Digital Product Passport value

Are you ready for the Digital Product Passport (DPP)? This new EU regulation is poised to reshape the fashion industry, demanding unprecedented transparency and traceability throughout the supply chain. The European Union's upcoming Digital Product Passport (DPP) regulation- going into effect as early as 2027- is set to revolutionize how...

Featured

Fashion

Ebay unveils new resell feature to transform recommerce experience

Online marketplace Ebay, which has been placing itself at the forefront of the recommerce clothing market, has unveiled a new ‘click-to-resell’ feature that will make it easier for sellers to list their pre-loved clothing with just “a few clicks of a button”. The new ‘resell on Ebay’ feature has been designed to transform the way consumers can...

Member

Business

LVMH adopts blockchain authentication technology

According to a new report from Certilogo, access to a quick and simple confirmation that a product is authentic will soon be the new normal in luxury thanks to LVMH and blockchain technology. The report, "Making Blockchain Real: LVMH and the Future of Authentic Luxury", explores the cultural and commercial potential of blockchain technology for...

Retail

Diesel to roll out wearable authenticity tool

London - Italian denim label Diesel is set to roll out a new verification tool which aims to authenticate its jeans in its fight against counterfeiting by the end of the year. Diesel has teamed up with Certilogo to produce a heat-printed QR code label which will be attached to all its denim jeans. Wearers will be able to either scan the code...

Fashion

Moncler fights against fakes

To defend the authenticity of its brand and identity, Moncler is stepping up in the battle against fraud. Currently headquartered in Milan, the French company is also participating in defending ‘Made in Italy’ branded products. The Italian Fashion Chamber is joining Moncler and also stepping up against fakes, as it undermines the credibility of...