Childrenswear news and archive

Labels to watch: ‘Happy brands’ - children’s clothing for adults

Children’s clothing is not only cute but often also funny, comfortable and puts the wearer in a good mood. No wonder then that the question arises ‘Why isn’t this available in adult sizes too?’ If you have had enough of drab adult clothes in the usual grey, black and blue tones, the three ‘happy brands’ that FashionUnited is featuring below will...

Business

Superdry and Next partner on kidswear licence

Superdry has secured a new licensing agreement with British retailer Next that will see the launch of the brand’s first kidswear collection. The line is to become available via Next’s own e-commerce platform and in select stores, according to Drapers, which initially reported the news. As part of the deal, Next will manufacture and distribute a...

Business

Littlest Luxuries merges with Little Fashion House

Littlest Luxuries, a pre-loved childrenswear destination for ages 0-16 years has relaunched following a merger with childrenswear resale platform Little Fashion House. Headquartered in London, the peer-to-peer business is looking to become the leading authenticated marketplace for pre-loved designer childrenswear to provide a solution to the...

Fashion |In Pictures Featured

Character.com launches its first adaptive wear range

Character.com, the destination for character-based clothing for kids, has launched its first-ever adaptive wear clothing range featuring SpongeBob SquarePants. The children’s clothing brand has teamed up with Paramount Consumer Products to channel the themes of positivity and inclusivity that SpongeBob SquarePants by creating an innovative...

Fashion

John Lewis launches pre-loved childrenswear in-store with TheLittleLoop

John Lewis is continuing to roll out sustainable fashion initiatives with a new partnership with British pre-loved and rented children’s clothing platform TheLittleLoop to launch a second-hand children’s clothing concession within its London flagship store on Oxford Street. The space will be located on the kids’ floor of the store, featuring...

Fashion

Brochu Walker expands into childrenswear

Luxury lifestyle brand Brochu Walker has announced its first-ever foray into childrenswear to create the “ultimate mommy and me moments”. The ‘Maman et Moi’ (Mommy and Me) collection features a girl’s version of its bestselling feminine and versatile ‘Havana Dress’ for women, which the brand first introduced in 2020 and is still the cornerstone...

Retail

PO.P kidswear brand signs retail partnership with M&S

Kidswear brand PO.P, formally known as Polarn O. Pyret, has announced a retail partnership with Marks & Spencer to launch on its ‘Brands at M&S’ platform from the end of March. The new partnership will see PO.P launching a curated range of childrenswear to M&S' online customers, from its smallest newborn sizes (0-1 month) up to 10 years, as it...

Fashion |In Pictures Featured

Gap unveils collaboration with Palace

American fashion and lifestyle retailer Gap has unveiled a new collaboration with London-based skate label Palace for adults and kids. The collection launching on March 22 is described by Gap as “an ode to the brands’ shared heritage - highlighting self-expression, individuality, and community through pieces inspired by ’90s style, skate...

Fashion |In Pictures

Trotters London launches Peppa Pig collaboration

British, family-owned children's brand Trotters London has unveiled an exclusive collaboration with Hasbro’s children’s character Peppa Pig using Liberty Fabric. The playful collection for Peppa Pig’s 20th birthday offers clothing styles for babies and girls, including dresses, tops, skirts, knitwear, and accessories, utilising brand-new Liberty...

Fashion

Arket partners with circular platform Bundlee

H&M-owned Arket has announced a collaboration with Bundlee, a children’s clothing rental service. Founded in London in 2018, Bundlee specializes in circular children's apparel and extending the lifespan of a category which is typically worn for a limited time. Through the partnership, subscribers gain access to the rental of Arket’s essential...

Fashion

Children's wear FW24 buyers guide

Pitti Bimbo 98 was held from January 17-19, 2024 and featured childrenswear for the FW24 season. It is considered to be the premier childrenswear show in Europe, both in size and in the quality of the brands on display. Many companies involved in the fair adhere to GOTS, (The Global Organic Textile Standard), whose label assures eco-friendly...

Fashion Featured

Labels to Watch: Children's fashion labels from Pitti Bimbo

All eyes are currently on Florence. After the men's fashion fair Pitti Uomo, attention now turns to the childrenswear. For the 98th edition of Pitti Immagine Bimbo, which focuses on clothing, accessories and lifestyle for the little ones, FashionUnited has rounded up some promising brands and new additions to the event, which transformed the...