cycling news and archive

Paul Smith moves into performance wear with expanded cycling range

British fashion house Paul Smith is gearing up to make a significant mark in the cycling apparel market with the launch of an extensive new collection. This move represents a natural progression for the brand, given Sir Paul Smith's long-standing passion for cycling and the company's history of collaborations within the sport. Blending Fashion...

Fashion |In Pictures

Adidas reimagines its Stan Smith sneaker for cycling

German sports giant Adidas has unveiled a cycling-specific reimagination of its most iconic tennis shoe, the Stan Smith. The all-new ‘VeloStan Smith’ has been adapted for cycling adventures in the city and features a two-bolt SPD-cleat for clipless pedals and a nylon sole plate to provide stiffness on the bike and versatile comfort when walking....

Fashion Featured

Bikecore Style: Pedaling towards a more sustainable future

In recent years, a significant cultural and eco-fueled shift has emerged that is reimagining the way we view, interact, and move within the world around us. As we approach incoming seasons through a more urgent emphasis on sustainability, a focus on intentional design has presented activewear brands an opportunity to rethink classic silhouettes...

Fashion |In Pictures

Shrimps collaborate with Rapha on a cycling collection

Fashion brand Shrimps has unveiled a capsule collection with cycling clothing brand Rapha that aims to bridge the gap between fashion and cycling with an experimental, high-performance, and wearable line. The nine-piece capsule combines Shrimps’ signature playful patterns and whimsical designs with Rapha’s cycling apparel and off-bike stylings,...

Retail

Maap to open new retail concept store in Amsterdam

Australian cycling apparel brand Maap has announced plans to open its first LaB concept store outside of Australia in Amsterdam, the Netherlands, later this year as part of its strategy to grow in Europe. In a statement, Maap said that the store, which will mark the brand’s first in Europe, follows the success of its first LaB concept store,...

People

Maap announces new hires across marketing and design

Melbourne-based cycling and lifestyle apparel brand Maap has added new hires from Arc’teryx, Rapha, Strava, Aesop and Bellroy across marketing, design, innovation and business development as part of its commitment to continued growth. Global marketing is now being headed up by chief marketing officer Ian Elliott, who joined from Strava, where he...

Business

Kostüme teams up with BigCommerce to enhance e-commerce

British cycling lifestyle brand Kostüme has teamed up with open SaaS e-commerce platform, BigCommerce to make its website more agile and adaptable. Kostüme was founded in 2020 to disrupt the status quo in an industry that disproportionately focuses on hardcore technical racewear and offers limited-edition premium cycling apparel made with...

Fashion

Jelenew collaborates with Stéphane Rolland

American female cycling brand Jelenew has unveiled a sportswear collaboration with French haute couture designer Stéphane Rolland. The collection aims to apply the art of couture to sportswear, explains Jelenew in the press release, and combines structure, technology, and classic fashion art to offer “new vitality to professional cycling pants”....

Fashion

FatFace collaborates with Raleigh

Fashion and lifestyle retailer FatFace has unveiled a collaboration with cycling brand Raleigh featuring apparel for kids, men and women, accessories, stationery, and homeware. The FatFace x Raleigh collection for spring features hoodies, T-shirts, sweats and a selection of accessories, including underwear and socks emblazoned with classic...

Business

Maap moves European operations to the UK

Australian cycling apparel brand Maap has moved its European operations to the UK, opening its first UK office in London. The Melbourne-based brand is continuing its expansion into the UK market, following the launch of its UK specific web store and warehouse in December, with a London office that will serve as its base for European marketing...

Fashion

Burberry continues cycling partnership with Team Qhubeka NextHash

British heritage brand Burberry is continuing its partnership with cycling team Team Qhubeka NextHash for the Tour of Britain 2021. The collaboration was originally announced in June earlier this year, with Burberry named as the first luxury fashion brand to partner with a Tour de France team. For the Tour of Britain, Burberry’s logo and Thomas...

Fashion

Burberry partners with Tour de France team for charitable cause

Burberry has announced a partnership with Tour de France team Qhubeka NextHash, a UCI WorldTour cycling team that competes to raise awareness and funds for South African not-for-profit organisation Qhubeka. It’s the first time a luxury fashion label has partner with a Tour de France team, according to Burberry. The British label’s logo and...