Daks news and archive

Daks unveils knitwear collaboration with John Smedley

British heritage brands Daks and John Smedley have unveiled a capsule knitwear collection for spring/summer 2025 as they look to champion ‘Made in England’ manufacturing. The collaboration marks the first collection between the two British luxury brands that are both steeped in history and design and follows John Smedley reopening its production...

Member

Video

Video: Daks SS19 collection MFW

Daks Spring Summer 2019 Menswear collection, Milan Fashion Week. Source: FF Channel, YouTube.

Design

Daks signs license with Borbonese

British heritage label Daks has signed a deal with Italian licensing group Borbonese to create and distribute an accessories line. The new collection will coincide with Dak’s 120th anniversary, with Bordonese designing, producing, and distributing the brand’s first accessories line for men and women in Europe, Russia and the Middle Eastern from...

Design

Daks designer steps down

Designer fashion label Daks has announced that its head of design, Sheila McKain-Waid is stepping down from her role after three years with the brand. McKain-Waid, who was previously worked at Oscar de la Renta, Halston, and Donna Karan, has been responsible for the brand’s past four catwalk collections shown at London Fashion Week, and has...

Design

Moorbrook Textiles signs major deal with Daks

Scottish company Moorbrook Textiles Ltd., which produces woven textile products at its manufacturing plants in Ayr and Peebles, has secured a licensee agreement for the next three years to supply the retailer with custom-made scarves under the Daks label. As a result of the deal, Moorbrook will be able to expand its workforce with six new...

Design

Daks Sport debuts

Daks Simpson is rolling out casualwear range Daks Sport for SS12. The company will launch the collection at Pitti Uomo in Florence this June. Creative Director Filippo Scuffi, who got inspired by sailing, tennis, golf and polo, designed Daks Sport. The new line will feature the traditional Daks check in grey, white, and red. Daks Sport is made...

Fashion

Daks launches Online boutique

Quintessential British luxury brand Daks is to launch an online store extending availability to customers across the UK and beyond with systems from Eurostop. The new website, which will replace a non-transactional 'flash' website, will be fully integrated with Daks retail management and stock control systems which are also provided by Eurostop,...

Fashion

Daks re-open Bond street store

Classic British luxury brand Daks is slated to re-open its Bond Street boutique following an extended refurbishment. The store's interior, designed by Craft, will reflect the House's English heritage, and feature its menswear, womenswear, luxury and accessory collections. Daks recently launched a collection of men's footwear, designed in...

Fashion

Daks appoints Giles Deacon

British luxury brand Daks has announced a collaboration with Giles Deacon, the darling of London Fashion Week. The ex-Bottega Veneta style maker has signed to create womenswear for Daks, beginning with the autumn/winter 2007-8 season, and will debut during February's London Fashion Week. "Giles Deacon is one of the most exciting designers...

Fashion

Giles Deacon rumoured to head to Daks

London Fashion Week favourite Giles Deacon, who's label Giles is still one of the most direction brands to show in London, is rumoured to be a contender for a design post at Daks. The British luxury brand, designed by Tiziano Mazzilli and Louise Michielsens, was launch three season's ago. The spring -7 collection that was shown in a presentation...

Fashion

Daks To Launch Catwalk Collection

Classic British brand Daks is aiming to tap into the luxury market by launching a catwalk wmenswear collection for next winter. Managing director Bruno Massa told Draper's Record the company is looking to appoint a designer for the luxury line, which will complement the main womenswear collection as to be launched next season with a catwalk...