Denham news and archive

World's first biodegradable stretch denim unveiled

Dutch jeanmakers Denham has partnered with Candiani, leaders in responsible denim production, to launch the world’s first biodegradable, stretch denim created using plant-based yarns as consumers demand blue jeans to be greener. The new stretch fabric denim is made from organic cotton wrapped around a natural rubber core and is free from...

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DENHAM SS19 womenswear collection

The collection presents a new chapter for DENHAM’s womenswear, representing a modern, fashion-savvy consumer. DENHAM is releasing its latest SS19 women’s collection. Introducing a redefined design direction, which has done a 180˚ turn, created and lead by a newly appointed womenswear design/creative team. This new structure works closer to the...

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Fashion

Inside Denham the Jeanmakers new HQ

Premium denim brand Denham has seen its fair share of changes recently: it’s changed hands to new Chinese owners, Trendy China Group Co. Ltd., and has moved its headquarters from the heritage canal house in the center of Amsterdam, to the shipyard-turned-creative-hub of NDSM. Already boasting its own bar, large showroom spaces and an expansive...

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Retail|CONTRIBUTION

What is the online buying process really like?

Social media democratizes fashion - no longer do you have to be in with the mainstream fashion media to get eyes on your products. It is the perfect eCommerce tool because it gives you a stage, and, if you know how to use it, you can reach your audience. Sometimes the moments in a day line up just the right way Wishing you a lovely day ahead,...

Retail

Denham launches exclusive Jason Denham Collection

British designer Jason Denham has launched a new, exclusive collection of iconic denim pieces and every day ‘wardrobe essentials’ for men and women in honor of the 10 year anniversary his denim label Denham. Entitled the Jason Denham collection, the collection reflects its founder’s passion for well-made, timeless pieces. Crafted from premium...

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Retail|INTERACTIVE

Denim Capital Amsterdam: This is where all the big brands are

When Adriano Goldschmied, co-founder of leading Italian denim label Diesel, better known as the 'Godfather of Denim', was asked to explain the special bond that exists between the Netherlands and denim, his answer was clear and concise: ”The Dutch have jeans in their blood. Denim fits with their mindset.” Amsterdam has the reputation of being...

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Fashion |IN-DEPTH

How do you tell the story of denim?

Amsterdam - One pair of jeans retails for as little as 20 euros - others as much as 500 euros - now try explaining that to the consumer. Denim is a complex product and the production process consists of many steps, all of which contribute to the final price tag. How does a denim brand explain to its customers how its products are made? How do...

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Retail

In Picture: Denham's new Amsterdam Flagship store

Amsterdam - Denham, the Amsterdam-based denim label founded by Jason Denham, has unveiled it's newly renovated flagship denim store, designed to serve as a platform for all its denim range as well as its men, women and children swear. Located at Hobbemastraat 6-8, close to Amsterdam’s famed P.C Hooftstraat shopping area, the 300 square foot...

Fairs

WeAr Select partners with British Fashion Council

WeAr Select, the new tradeshow set to take place for the first time on January 9 and 10, has partnered with the British Fashion Council (BFC). The event will be held at Old Billingsgate, London. WeAr Select will showcase womenswear, menswear, footwear, accessories as well as art and items for concept stores. WeAr Select decided to collaborate...

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Fashion

Denim for Dummies

For those who secretly have no idea what selvedge denim is but have heard that the best denim fabric comes from Japan (although they still don't know why.) Or for those who bluff their way through specialist stores talking to the staff, whilst they frantically try to hide that they have no idea what jeans made from raw denim are, comes...

Retail

Denham eyes up UK Expansion

Amsterdam-based denim label Denham has appointed sales agency Options in the UK to advise on its expansion strategy and oversee the distribution of its wholesale and retail business throughout the country. Denham, founded by Englishman Jason Denham, currently has standalone store located in Shoreditch, but aims to open three additional stores in...

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Fairs

Bread & Butter heads 'Back to the Streets' with small guerilla show

The show will go on: There seems to be little holding Karl-Heinz Müller back from continuing on with his vision for German fashion trade show Bread & Butter. The managing director and founder of B&B has officially revealed plans today for the trade fair's revival. As part of Berlin Fashion Week, Bread & Butter will host a small show, with forty...