Etro news and archive

Etro to live broadcast runway show via Apple Vision Pro

Italian luxury label Etro is set to become the “world’s first fashion house” to broadcast a live runway show via the Apple Vision Pro headset. For a select group of guests, the device will serve as the platform for viewing the brand’s upcoming Milan show, scheduled to take place during the city’s fashion week on September 18. Those selected will...

Business

L Catterton increases its stake in Etro

L Catterton, the global private equity firm in with LVMH has a minority stake, has reinforced its investment in Italian luxury fashion house Etro through a new 1.73 million euros capital injection. Approved in a shareholders' meeting led by CEO Fabrizio Cardinali, the recapitalisation follows a substantial 15 million euro capital boost...

Retail

Etro's Middle East expansion sees new store opening in Bahrain

Italian luxury house Etro continues its expansion across the Middle East with the inauguration of a new boutique at the Marassi Galleria Mall in Bahrain. The store opening follows recent openings in Riyadh and Dubai, solidifying the brand's foothold in the region. Nestled on the ground floor of the Marassi Galleria Mall, the boutique is designed...

Business

Etro launches made-to-measure service

Italian fashion label Etro has launched a new made-to-measure service for its menswear offering, dubbed ‘Etro Unique’. The concept is at the core of the brand’s recently opened store in Milan, located at Via Monte Napoleone 5, as revealed in a press release. The location marks the brand’s first retail space dedicated to solely men’s tailoring...

Fashion |Beauty

Coty and Etro sign new beauty and fragrance license

Beauty and cosmetics giant Coty has inked a long-term beauty license with luxury Italian fashion house Etro to produce and distribute its signature fragrance lines and home scent collections beyond 2040. In a statement, Coty said that the deal will actively drive the expansion of Etro’s fragrances, and it will also work with the fashion house to...

Fashion |In Pictures

In Pictures: Etro unveils AI-powered campaign for SS24

Etro has revealed a new artificial intelligence (AI) campaign to exhibit its SS24 collection, made in collaboration with digital artist Silvia Badalotti alongside the brand’s creative director Marco De Vincenzo. The ‘ADV’ campaign, constructed on the concept of ‘Nowhere’, consists of synthetic imagery formed through the use of Badalotti’s verbal...

Retail

Etro introduces made-to-order service in Milan boutique

Italian luxury label Etro has announced the launch of a new Made-to-Order service for men exclusively at its Milan-based boutique. Dubbed ‘Etro Unique’, the feature’s introduction follows the inauguration of the brand’s first store dedicated to men’s tailoring, which officially opened its doors on January 14 amid the city’s ongoing menswear...

Business

Etro dedicates new store to men's tailoring, plans Milan co-ed show

Italian fashion house Etro is set to open a new store in Milan dedicated entirely to men's tailoring and made-to-order production, the brand announced on Monday. The retail space located on Via Monte Napoleone, in the label's homeland, is scheduled to open its doors January 14. Next to this, Etro also revealed it would be hosting a co-ed show...

Business

L Catterton commits 15 million euro capital injection to Etro

LVMH-backed investment vehicle L Catterton has initiated a 15 million euro recapitalisation of the Etro fashion house. According to Milano Finanza the primary purpose of its recent shareholders meeting was to address a capital increase and implement changes to the company's bylaws. Etro’s recapitalization was prompted by significant losses in...

Video

Video: Etro SS24

In this video you can see Etro’s SS24 collection presented at Milan Fashion Week. FF Channel via Youtube Promotion Read more about Etro on their brandpage

Retail

Etro opens new stores in Harrods, Monte Carlo and Milan

Luxury fashion label Etro has expanded its retail network with new store locations in Monte Carlo, Milan and department store Harrods. Among the openings, the Italian brand unveiled its first mono-brand boutique in Monte Carlo, where for the first time it will house Etro Women and Men’s ready-to-wear collections. This location, as well as its...

Fashion

Etro and Safilo ink eyewear licensing deal

Italian fashion label Etro has signed a ten-year global licensing deal with the Safilo Group to design, manufacture, and distribute its branded eyewear collections. Etro said that Safilo would launch its first eyewear collection, featuring sunglasses and optical frames, for the spring/summer 2024 season, under the creative direction of Marco De...