Eyewear news and archive

Mia Burton is targeting 40 million euros in revenue by 2027

Mia Burton, the global e-commerce platform for premium sunglasses and optical eyewear, which merged with Italian eyewear and optical retailer Lipari in July, has announced it is targeting revenue growth of 40 million euros by 2027, up from 23.7 million euros in 2025, by accelerating its global expansion and marketplace project. In a statement,...

Fashion

Reebok signs long-term deal for eyewear in Brazil

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, which owns sportswear brand Reebok, has signed a licensing agreement with RobSol Indústria Óptica to design, manufacture, and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles throughout the region. The new...

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Fashion

Guess Jeans expands into eyewear

Though still in its infancy, Guess’ Guess Jeans label is already venturing into new territories. The denim-focused brand, launched early last year, is exploring the eyewear market for the first time with the launch of a dedicated collection. Created in partnership with eyewear group Marcolin, the inaugural line is designed to appeal to younger...

Fashion

Marcolin eyes neurodiversity and wellbeing in new design push

Eyewear giant Marcolin is strategically leveraging academia to explore next-generation design principles. The Italian group has partnered with the New York Institute of Technology (New York Tech) for "Vision Reframed: Designing Eyewear Beyond Boundaries," an academic-industrial initiative launched in November 2025. The core of the project...

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Business|ANALYSIS

Luxury margins, mass-market volumes: Why eyewear is the new retail

No longer a medical niche, eyewear is establishing itself as a fully-fledged pillar of retail. The sector is at a tipping point, with margins that rival luxury, volumes comparable to the mass market and a growing appeal for tech giants. The global eyewear market is valued at approximately 200.5 billion dollars in 2024. It is projected to reach...

Fashion

Eyewear trends: Most fashionable styles for SS26

The spring/summer 2026 shows confirmed the creative power of sunglasses and opticals. The accessory has once again become the perfect canvas for personal expression, bringing a wide range of influences. From futuristic shapes and 70s accents to high-tech styles and “look-at-me” models, here are the five most creative eyewear styles for the...

Retail

Gentle Monster opens one of Paris's most instagrammable stores

South Korean eyewear brand Gentle Monster is taking a major step in its expansion with the opening of its first European flagship in Paris. The trendy and touristy Marais district has been chosen to host this first French location, which opens on today. Conceptual space and robotic installations Gentle Monster is known for its innovative retail...

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Business

EssilorLuxottica: Shares on the rise with 'med-tech' in sights

On October 21, 2025, EssilorLuxottica's shares continued their rise on the Paris Stock Exchange, following a surge of nearly +14 percent the previous week. This momentum reflects renewed investor confidence in the Franco-Italian group. It is now perceived as a key player at the intersection of luxury, health and technology. The catalyst was the...

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Business

Design Eyewear Group acquires six French brands

Design Eyewear Group, a Danish company that designs, develops and markets a range of eyewear brands worldwide, has acquired six eyewear brands from French company KNCO, as it looks to build an “even more diverse portfolio that reflects the needs of today’s eyewear customers”. In a statement, the Design Eyewear Group said the acquisition includes...

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Business

Kering to develop Valentino eyewear

Paris - French luxury group Kering, which holds a 30 percent stake in the Valentino fashion house, is set to develop and distribute Valentino's eyewear collections. This new partnership between Kering Eyewear and Valentino will begin on January 1, 2026, marking the start of a long-term collaboration. According to a press release issued on...

FashionPress Release

Soeur Eyewear: A new look

The project Soeur translates its taste for bold lines and colour into an eyewear range featuring three styles with distinct characters. Lee, with its oversized mask form, stands out with its contemporary sculptural lines; Jean, with its cat-eye, brings finesse and femininity to the face; Amber, with its tapered metal frame, embodies 1990s’...

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Business

EssilorLuxottica acquires Automation & Robotics

Eyewear group EssilorLuxottica has confirmed the acquisition of Automation & Robotics (A&R), a Belgium-based company that designs and manufactures automated systems for quality control of optical lenses. In a statement, EssilorLuxottica said the move would strengthen its vertically integrated supply chain in the production of lenses, as the...