G Star Raw news and archive

G-Star ropes in Santiago Cucci as chief growth officer

The Amsterdam-based brand G-Star Raw led by its CEO Rob Schilder has announced the appointment of Santiago Cucci as chief growth officer. “I am excited to welcome Santiago Cucci as our new chief growth officer. An important role to help G-Star Raw realise the top line growth that we are aiming for in the years to come,” said Schilder announcing...

Business

WHP Global finalizes acquisition of G-Star Raw

Global brand management group WHP Global has announced the finalization of its acquisition of Dutch denim brand G-Star Raw. Current G-Star shareholders, including the brand's founder Jos van Tilburg, are set to retain a minority stake in the brand. In addition, the current G-Star Raw leadership team, overseen by CEO Rob Schilder, is set to...

Fashion Partner Content

G-Star RAW and master milliner Stephen Jones join forces to create denim headwear

Launching a unisex Haute Denim Capsule Collection - empowered by two ready-to-wear hat pieces Master milliner Stephen Jones combines his legendary craftsmanship with the denim expertise of G-Star RAW to collaborate on an innovative headwear collection. The capsule will feature 5 Haute Couture hat pieces and 2 ready-to-wear limited editions...

Fashion Partner Content

G-Star RAW launches their original Y2K styles

G-Star’s newest capsule collection features limited-edition styles straight from the year 2000. No edits, no additions, just pure original G-Star styles from Y2K. Fashion model Rose Bertram curated the collection featuring all of the nostalgic designs. The Y2K revival Born in 1989, G-Star RAW’s first years were lived through the hedonistic '90s...

Fashion Partner Content

Cara Delevingne stars in G-Star RAW’s new Fall campaign

Top model, actress and singer Cara Delevingne is the face of the new G-Star Hardcore Denim campaign. With a female talent to front the campaign, she fits in perfectly with the brand's tradition of working with unique talents. Delevingne is a “true original” through her rebellious, outspoken character and her ability to show different aspects to...

Fashion Partner Content

G-Star RAW and SUPER73 team up for unforgettable city rides across the world

Introducing guides to unexpected city adventures Amsterdam 9th of August 2022 – Conquering the streets of the world’s coolest cities - New York, Berlin, Rotterdam, Tokyo and Cape Town - the G-Star RAW x SUPER73 squads take you on the ride of a lifetime to discover hidden gems across the globe. Leading the way are a group of creatives,...

CulturePress ReleasePartner Content

G-Star RAW’s new art platform: The Art of RAW

Lenny Stöpp joins the roster as the latest young design talent. Lenny Stöpp, Image: G-Star Raw G-Star RAW has created denim art pieces since its start, with art and design being a strong part of their DNA. This year, the brand launched a new art platform: The Art of RAW. After collaborating with various international award-winning design talents...

Video

Video: G-Star Raw presents 'The Rhythm of Denim'

In this video, Dutch fashion brand G-Star Raw has presented its FW22 collection entitled 'The Rhythm of Denim'. Watch the video below. Video: G-Star-Raw via YouTube Photo credit: G-Star Raw

Fashion Partner Content

Snoop Dogg is the new face of G-Star RAW

Snoop Dogg and G-Star RAW ‘Say it Witcha Booty’ in tongue-in-cheek global campaign. Amsterdam/Los Angeles, 16th September 2021 - Dutch denim brand G-Star RAW announces their latest worldwide ‘Hardcore Denim’ campaign with icon Snoop Dogg. Helmed by a custom-made version of the soundtrack single ‘Say it Witcha Booty’, by the multi-platinum...

People

Snoop Dogg named new brand ambassador of G-Star Raw

Dutch denim brand G-Star Raw has named Snoop Dogg as its new brand ambassador. The tie-up will see Snoop Dogg feature on the brand’s new worldwide ‘Hardcore Denim’ campaign which features a tongue-in-cheek video celebrating “denim booties”, accompanied by a custom-made version of the soundtrack single ‘Say it Witcha Booty’ by the multi-platinum...

Fashion

G-Star Raw collaborates with Henk Schiffmacher

Denim company G-Star Raw has collaborated with tattoo icon Henk Schiffmacher. The collection includes limited-edition denim dungarees in a run of only 250 units globally, each signed, numbered, and designed by Schiffmacher. Schiffmacher is known as the tattoo artist to famed celebrities including the late Kurt Cobain, Lady Gaga, and the Red Hot...

Fashion Partner Content

G-Star Raw: A sustainable pioneer among the major denim brands

Jeans are an essential part of most wardrobes. However, the denim industry is one of the most polluting businesses in the textile industry. The Dutch manufacturer G-Star Raw has long been committed to the issue of sustainability and transparency in jeans production. Through groundbreaking denim innovations, the brand wants to minimise the impact...