Google news and archive

Google to begin testing AI-powered shopping

Google has revealed its plans regarding the integration of artificial intelligence (AI) into its shopping feature. Like other tech giants, the firm has turned its attention towards the latest buzzword AI to develop fresh ways to browse the internet, with new features introduced to its Search Labs platform, where it is possible to access early...

Business

UK targets big tech to boost online consumer rights

Global tech giants could face fines of up to 10 percent of their annual turnover if a British government bill to protect consumers launched on Tuesday becomes law. The bill aims to strengthen competition in digital markets and crack down on subscription traps as well as prevent online scams such as fake reviews. It envisages giving the...

Business

Harlem’s Fashion Row hosts second Sustainability Forum, H&M becomes titular sponsor

Now in its second edition, Harlem’s Fashion Row (HFR) hosted its annual Sustainability Forum on April 19, continuing its efforts to promote diversity and inclusion in the move towards a sustainable future for fashion. The event was now sponsored by H&M, which took on the role in order to further affirm its commitment to “equity and inclusion...

Business

True Fit extends partnership with Google Cloud

Personalisation platform TrueFit has announced the extension of its strategic partnership with Google Cloud, which will see it establish stronger integrations of its BigQuery services. It comes as TrueFit looks to optimise how it serves and shares the data from its fashion dataset Fashion Genome with its brand partners. Currently, the service...

RetailFeatured

6 latest retail innovations to ensure frictionless customer experience

The plateauing of the e-commerce boom is set to continue making an omnichannel strategy vital for retailers. Brick and mortar stores will get a leg up as a result but nowadays stores and can do more with less. The latest technology is designed to ensure that the transition between customer’s online and in-store shopping experience is seamless....

RetailFeatured

5 Ways to reach consumers in the lead up to Christmas

While rising inflation has put increasing pressure on consumers’ budgets, there are still ways in which retailers and brands can make use of various opportunities the upcoming peak shopping period presents. The British Retail Consortium (BRC) has merged its own research with Google and Trinity McQueen’s annual ‘Path to Peak’ 2022 report to...

Fashion |Interview Featured

The rise in popularity of sneaker customisations with MattB Customs

Personalisation in fashion has been an ongoing trend in recent years and now the sneaker industry is catching up with custom designs, as the exclusivity of a one-of-a-kind item appeals to consumers. At the forefront of this trend is Matt Burgess, a graphic designer who founded MattB Customs in 2014 and has worked with brands including Google and...

Fashion |In Pictures Featured

Google and Ellesse launch one-off “nameless trainer” drop

Google and Ellesse have collaborated on a rare and unique trainer drop with footwear customiser MattB Customs to create a limited edition “nameless trainer” that will only be available via posters and on social media by using the Google App to find them online. The “nameless trainers” feature a mixed-media custom design from MattB Customs, known...

BusinessFeatured

Consumers search for a balance of “cheap” and “luxury” to fight looming inflation

Faced with increasing financial uncertainty, consumers worldwide are searching for ways to maximize the reach of their disposable income. For retailers wanting to meet and overcome consumer needs, this means a renewed investment in digital marketing to promote “cheap” “luxury” items and a great opportunity to start servicing customers in the run...

Business

In the run-up to Christmas, Americans are not spending on luxury

American shoppers are exercising caution when it comes to spending on luxury ahead of the holiday season. Data from Citigroup, Mastercard and Bank of America - three leading credit card companies – showed shoppers are holding back on spending on designer fashion, luxury goods and accessories over the past two months. Reuters said the cut back...

Business

Google launches new accelerator for circular economy startups

Tech giant Google has launched a new accelerator program that is geared to support technology startups and non-profit organisations based in North America and Asia Pacific that further a circular economy. The Google for Startups Accelerator builds on Google’s Climate Change Accelerator, which has supported companies like 75F, AmpUp, Carbon Limit...

Business

Google introduces new shopping features, including 3D shopping

Search engine Google has debuted a range of new shopping features it said are designed to bring shoppers a more immersive and personalised shopping experience. The features come as part of the platform’s artificial intelligence (AI) model, Shopping Graph, which provides merchants with data-backed information and the ability to have their...