Hurr news and archive

Hurr founder Victoria Prew appoints Lauren Roberts as chief executive officer

In a strategic shift for the UK-based peer-to-peer wardrobe rental platform Hurr, founder Victoria Prew has announced the appointment of Lauren Roberts as chief executive officer. Prew, who established the business at the age of 25, will transition away from the day-to-day leadership of the company to focus on a new venture. The leadership...

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Business

Hurr expands Deliveroo partnership to more UK cities

Fashion rental platform Hurr is bringing its on-demand delivery service with Deliveroo to more UK cities and towns. The expansion builds on a partnership first established last year, when Hurr embarked on a London-focused trial of the feature that proved a “success”, according to a press release. As such, Hurr’s ‘Dress to Door’ offering will now...

Fashion

Karen Millen launches in-store rental at Selfridges with Hurr

British fashion brand Karen Millen has launched an in-store rental service at luxury department store Selfridges in London and online with John Lewis in partnership with rental provider Hurr. Karen Millen states in the press release that the partnership allows it to expand its rental offering, while giving customers another opportunity “to...

Retail

Club L London launches rental offer with Hurr

Womenswear brand Club L London has launched a pop-up rental offering at Hurr’s Selfridges Oxford Street space, where it will be hosting the experience until November 26. Through the partnership, Club L will be making a selection of its occasionwear available to rent both in the store and via Hurr’s online rental platform. Around 250 pieces from...

Fashion

Hurr partners with Deliveroo for same-day fashion rental delivery

British fashion rental platform Hurr has teamed up with Deliveroo to bring rental fashion to customers’ doors in as little as 20 minutes within central London. The new collaboration, launching in time for the festive season, will allow Deliveroo users to rent pre-loved high-end fashion pieces from Hurr’s curated selection directly through the...

Retail

Hurr and Rat & Boa open rental pop-up in Selfridges

Rental platform Hurr has partnered with womenswear brand Rat & Boa to open a short-term pop-up in Selfridges. From November 13 to 16, customers will be able to visit Hurr’s existing space in Selfridges to rent an edited collection of signature Rat & Boa statement dresses. The line will be available to rent from a day rate of eight pounds and,...

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Fashion

John Lewis launches men’s rental service responding to significant demand

British department store retailer John Lewis has introduced a selection of menswear brands to its rental offering in response to heightened demand from consumers on its e-commerce site. As such, the company said it was launching “the biggest range of menswear brands available to rent on the high street”, with the likes of Boss Tailoring and...

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Fashion

Hurr launches credit-based rental pass bundles

British rental platform Hurr has launched a new rental service, Hurr Flex, catering to a new generation of regular, multi-item, long-term renters. The new two-tier credit system allows customers to “unlock the ultimate wardrobe every day, for longer,” via one-off purchase rental pass bundles that convert into credit to be used within 12 months....

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Hurr secures 10 million dollar funding round

British rental platform Hurr has closed on a substantial 10 million dollar (7.9 million pound) funding round, with backing from Praetura Ventures and participation from existing investors including Ascension, D4 Ventures and Octopus Ventures. In a post on her Instagram account, Hurr founder Victoria Prew called the raise one of the “milestones...

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Net-a-Porter partners with By Rotation and Hurr to trial rental

Luxury fashion platform Net-a-Porter has revealed that it will be trialling a rental offering through new partnerships with By Rotation and Hurr, both online fashion rental platforms. Through the collaboration, Net-a-Porter said it is looking to extend its designer curation to a wider customer base, offering UK-based clients the option to rent...

Fashion

Sandro launches UK rental service with Hurr

Parisian fashion brand Sandro is partnering with rental platform Hurr to launch its rental offering in the UK, following a successful launch in France last year. In a statement, Sandro said that it would be offering customers the opportunity to rent its current spring/summer 2023 collection, including tailoring, dresses, tops, and casual jackets...

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Coperni launches rental offer with Hurr

Parisian luxury label Coperni has joined the rental market through a new exclusive partnership with UK-based rental platform Hurr. The brand, which has become known for its viral runway moments and strong line up of celebrity fans, will now offer a curated edit through the site, including pieces from its current spring/summer 2023 collection....