Kidswear news and archive

H&M launching new premium baby and kidswear label

Swedish retailer H&M is launching a line of premium clothing and accessories label for babies and kids focusing on longevity and high-quality materials that are soft on the skin, keep their shape and don’t pill. The premium ‘H&M Adorables’ label, launching on October 10, features newborn essentials and gifts, timeless foundational babywear...

Fashion Partner Content

Cup of Joe debuts kids’ collection for SS25: A mini-me revolution

With the SS25 season fast approaching, Dutch denim brand Cup of Joe, known for its minimalist, vintage-inspired designs, is expanding its portfolio with the launch of a kids' collection. Set to make waves in the fashion industry, the new line not only boasts impeccable design but also offers a seamless alignment with the brand's adult denim...

Fashion Featured

M&S plans to grow market share in kidswear with baby club launch

British high street retailer Marks & Spencer (M&S) is looking to grow its market share in kidswear and attract more family shoppers with the launch of its first-ever baby club. ‘The Parent Hood’ is exclusive to members of M&S’ loyalty programme, Sparks, and is part of M&S’s mission to become “more relevant, more often to family shoppers” by...

Fashion

Wrangler to launch kidswear with Brand Machine Group

Denim brand Wrangler has announced a partnership with licensing house Brand Machine Group (BMG) to launch an exclusive kidswear line from autumn/winter 2024. In a statement, Wrangler said it would leverage BMG's expertise in design and production to launch a refreshed childrenswear collection that blends its iconic Western style with...

Fashion

Macy’s relaunches kidswear line Epic Threads

American retailer Macy’s has relaunched its kid’s clothing line, Epic Threads celebrating the “spirit of childhood,” as it looks to modernise its private brand. In a statement, Macy’s said the refresh of Epic Threads focuses on “playful and expressive clothing and accessories to fit the needs of every kid,” offering versatile and stylish...

Business

WHP Global partners with FFI Global for new G-Star kidswear line

G-Star is expanding its childrenswear offering through a partnership between WHP Global and FFI Global, WHP Global announced in a press release. The move will see G-Star leverage FFI Global’s expertise and extensive market reach. G-Star aims to target a younger generation by offering “fashion-forward and sustainable clothing options for kids”....

Fashion Partner Content

Summery kids headwear with BARTS

For the new S25 collection, BARTS travels to summery Australia, the land of the vast outback, tropical beaches and unique flora and fauna. With the overarching theme of ‘Back to the Roots’, BARTS creates a collection inspired by the natural beauty, local cultures and summery colours that can only be found Down Under. Credits: BARTS Kids The kids...

Fashion

AllSaints expands licensed product ranges

British fashion retailer AllSaints is launching five new licensed product ranges in 2024, as part of its 30th anniversary celebrations. The licensed product launches include eyewear, kidswear, fragrances, men’s tailoring and underwear, and are being introduced to expand the reach of the AllSaints brands. Catherine Jobling, chief operating...

Fashion

What's behind the latest collection of workwear for children?

Work overalls for children with a GPS tracker in case they get lost? A small waxed shirt that defies pesticides? Trousers with knee pads for undisturbed crawling? What at first glance may sound like a good idea for active children or, somewhat more cynically, safety gear for the impending climate change, has a serious background: child labour....

Fashion

Primark lowering prices on hundreds of kids essentials

High street retailer Primark has announced it is lowering its prices on hundreds of essential kids’ holiday clothing and accessories to help families during the cost-of-living crisis. In a statement, Primark said it would be lowering prices across selected kidswear essentials in its spring/summer 2024 range, including swimwear, T-shirts, shorts,...

Retail

PO.P kidswear brand signs retail partnership with M&S

Kidswear brand PO.P, formally known as Polarn O. Pyret, has announced a retail partnership with Marks & Spencer to launch on its ‘Brands at M&S’ platform from the end of March. The new partnership will see PO.P launching a curated range of childrenswear to M&S' online customers, from its smallest newborn sizes (0-1 month) up to 10 years, as it...

Fashion |In Pictures

Asda’s Little Angels brand expands into kidswear

Asda’s award-winning range of baby care and food, Little Angels, has expanded into George at Asda with a new clothing range. The gender-neutral kidswear range features bright uplifting colours combined with on-trend prints and slogans designed “to bring a playful offering to customers with the same value that the Asda brand is famous for”. The...