Kidswear news and archive

Primark to lower prices of kidswear amid continued inflation

Budget retailer Primark has said that it will be lowering the prices of “hundreds” of essential kidswear products for its upcoming autumn/winter collection. The changes will be applied to select product ranges set to debut in stores towards the end of July. According to a release, Primark’s decision was based upon the continued high levels of...

Business

Marks & Spencer extends pre-loved school uniform offer with Ebay

British department store Marks & Spencer has announced an extension of its Shwopping Scheme, bringing its ‘Shwop’ box concept to over 200 of its UK stores. The feature allows shoppers to donate pre-loved school uniforms which, once having passed a “hand-me-down quality test, will then be sold in an Oxfam store or, for the first time, via Ebay....

Fashion

SS24 children’s fashion trends: as seen at Pitti Bimbo 97

Pitti Immagine Bimbo is Europe’s largest kid’s trade show. Edition 97 presented the spring/summer 24 season. It took place at the Fortezza da Basso in Florence from Wednesday 21 to Friday 23 June 2023. The theme of the show was ‘Pitti Games.’ With an emphasis on children at play, gaming and sports. There were several major events during the...

Fashion

Sporty, Comfortable and Cool: Rebel Generation Launches Their SS24 Collection

If you are looking for a trendy collection for teenagers aged nine to sixteen that also dares to use colour and is not overloaded with prints and logos take a look at Rebel Generation's new collection for the next summer. The collection features cool shapes and fun materials combined with well-made basics and affordable prices. The inspiration...

Fashion

Lemon Beret invites to a world of fantasy with their SS24 collection for children

Lemon Beret brings a summer collection full of fun and color for children aged three to ten. With the greatest inspiration being the children themselves, looking into their world full of fantasy, fun and games. The label wanted to make a collection with that same feeling. following the trends in their own way and translating them into a world of...

Fashion |Interview Featured

Head of buying at Childrensalon: Children's fashion is moving closer to adult trends

British retailer Childrensalon is a specialist in luxury children's fashion. The assortment includes luxury houses like Gucci, Burberry and Elie Saab, but also brands like Birkenstock, Levi's and Falke. Film characters including the likes of 'The Little Mermaid' have also featured on the collections. Dina Moon, head of buying at Childrensalon,...

Business

Marks & Spencer commits to protecting price of school uniform

Marks & Spencer has announced that it is going to continue protecting the price of its school uniform, a decision that has now extended into its third year after initially being introduced in 2021. The revelation comes ahead of Back-to-School season, for which the retailer said it will be offering an additional 20 percent off school uniform for...

Business

CP Company in agreement with Altana for kidswear

Tristate International Sa, licensee of the CP Company brand, joins forces with the Altana Group with a long-term licensing agreement for the creation, production and global distribution of clothing for the CP Company undersixteen children's line. The product, reads a note, will be the result of the Altana Group's experience in managing the kids...

Fashion

SS24 Children’s Trends: FIMI Valencia First Communion Wear

Día Mágico by FIMI is the only fair in the world specializing in first communion and ‘ceremonial’ wear, such as bridesmaid’s dresses, for children. It’s a niche market but one that serves a large world-wide audience. From May 12 to 14, 2023, Feria Valencia held the Día Mágico and FIMI fairs together for the first time, once again cemented...

Business

Max&Co. to introduce girls’ line through Brave Kid link up

OTB-owned Brave Kid has signed a licensing agreement with Max Mara Group subsidiary Max&Co. for the distribution of the brand’s first line for girls aged four to 16 years. The five-year partnership, beginning spring/summer 2024, will cover the development, production and worldwide distribution of the new line, and will continue on from the...

Fashion

Etro to launch kidswear for SS24

Storied Italian luxury fashion house Etro is launching a kidswear collection after signing a worldwide licensing agreement with Simonetta, a leading luxury childrenswear designer brand. In a statement, the fashion label said that Etro Kids will launch for spring/summer 2024 and will include newborn, baby and junior lines for children aged 0 to...

Fashion

Cream eyewear launches their first “flavour makers” collection

Cream eyewear has teamed up with well-known Spanish children’s Fashion brand “The new society” for a collaboration for summer 2023. We are obviously over the moon that such an amazing children's brand immediately wanted to collaborate with us. We met at the playtime kids fair in Paris, Estefania, the founder of TNS was one off the first who...