Kidswear news and archive

Vogue Williams launches new kidswear brand

Irish presenter and podcaster Vogue Williams has launched a new unisex kidswear brand in collaboration with Poeticgem’s brand and marketing division, Luminoso. The kidswear brand, called Gen, caters for children aged 2 to 8 years old and reimagines childrenswear with a focus on versatility, durability, and timeless design, responding to the...

Fashion

Pink Chicken launches new brand for “everyday adventures”

Pink Chicken, the childrenswear brand known for its vibrant colours, whimsical prints, and family-focused designs, has launched a new brand dedicated to providing organic elevated essentials that bring joy to kids’ wardrobes. Coop Kids by PC promises to offer childrenswear for “everyday adventures,” with a thoughtfully curated collection that...

People

Children’s fashion: discovering the job of purchasing manager (for example at Galeries Lafayette)

According to market research and consulting firm Mordor Intelligence, the global children's wear market is expected to reach 353.20 million US dollars by 2029, growing at a rate of 5.35 percent annually. A rather encouraging outlook, even if in France, children's fashion has experienced a slowdown in recent years. Between optimistic forecasts,...

BusinessPress Release

HUGO BOSS and CWF renew kidswear license agreement

HUGO BOSS and CWF Group announce the renewal of their license contract for the BOSS and HUGO kidswear collections until the end of 2029. The agreement includes the BOSS Newborn, BOSS Infant Boy, BOSS Kid Boy and BOSS Kid Girl collections, designed for newborns to teenagers aged zero to 16 years, as well as the HUGO Boy and HUGO Girl collections...

Retail

Marks & Spencer lowers prices on kidswear

British department store Marks & Spencer has said that it has reduced prices by up to 20 percent on over 100 products in its “everyday essentials” kidswear range, extending its pricing strategy beyond other categories like food. In a press release, the company noted that the reduction in price will not compromise quality or its “high sourcing...

Fashion

Children’s FW25 buyer’s guide: Key items including outerwear, dresses and pants

Held twice a year in Florence, Italy, the Pitti Bimbo trade fair is considered to be the gold standard for the children’s clothing markets, and the trends on display there set the tone for the season. On January 22 and 23, 2025, Pitti Bimbo will mark its 100th edition with exhibitors showing their lines for fw25. Overall, from 60’s mod, 70’s...

FairsPartner Content

Vingino FW25 at Preview Kids: The Journey of Icons

Every winter brings the promise of adventure—moments waiting to be discovered, stories waiting to unfold. At Vingino, we believe every day holds the potential for something extraordinary and our Fall/Winter 2025 collection is crafted to bring that promise to life. Inspired by Italy’s timeless craftsmanship, this collection transforms every...

BusinessMember

Lacoste establishes licensing agreement for kidswear

Sportswear brand Lacoste has pinned down a partner for the licensing of the kidswear category in its Crocodile brand. New York-based Haddad Brands will assume the role of designing, developing, producing and marketing all Lacoste kids’ clothing and accessories lines. The duo have signed onto a five-year agreement for products both within the US...

Fashion Featured

FW25 Kidswear trends focus on a future defined by possibility, not limitations

As the new year draws closer, the team at FS looks forward to the leading narratives for Kidswear for FW25. In our first trend Quintessence, we imagine a future defined by possibility, not limitation. In this protopia, the ideal can be achieved when perspective is at play; as what at first may appear typical, is at second glance most atypical....

Fashion |In Pictures Featured

Amazon Essentials launches first-ever celebrity collaboration

Amazon Essentials, the e-commerce giant’s own clothing line of basic wear for men, women, baby, and kids, is launching its first celebrity collaboration with American model and influencer Sofia Grainge. The Amazon Essentials x Sofia Grainge collection is an exclusive range of baby and kidswear inspired by the joys of parenthood. The collection...

Fashion |In Pictures

H&M launching new premium baby and kidswear label

Swedish retailer H&M is launching a line of premium clothing and accessories label for babies and kids focusing on longevity and high-quality materials that are soft on the skin, keep their shape and don’t pill. The premium ‘H&M Adorables’ label, launching on October 10, features newborn essentials and gifts, timeless foundational babywear...

Fashion Partner Content

Cup of Joe debuts kids’ collection for SS25: A mini-me revolution

With the SS25 season fast approaching, Dutch denim brand Cup of Joe, known for its minimalist, vintage-inspired designs, is expanding its portfolio with the launch of a kids' collection. Set to make waves in the fashion industry, the new line not only boasts impeccable design but also offers a seamless alignment with the brand's adult denim...