Little Mistress news and archive

Poeticgem Group acquires Little Mistress

Poeticgem Group, a retail design and sourcing solutions company, has acquired the brand IP of womenswear and occasionwear brand Little Mistress to expand its portfolio. Under the terms of this agreement, Poeticgem, part of the PDS Group, a global fashion infrastructure company with end-to-end, customised solutions across the fashion value chain,...

Miss Pap and Little Mistress join Hirestreet rental platform

Womenswear brands Miss Pap and Little Mistress have been announced as the latest retailers to join UK rental platform, Hirestreet. Customers will now be able to rent from the brand’s new season collections, including Miss Pap’s premium styles and sold-out looks from Little Mistress. For its first-ever rental offer, Miss Pap will be offering...

Little Mistress introduces first steps of three-year sustainability strategy

Partywear retailer Little Mistress has revealed the first stage of its three-year conscious strategy of bringing eco and plant-based fabrics to the frontline of its collections. The brand has begun implementing a host of plant-based, biodegradable and recyclable fabrics into its collections, with the first transition coming as part of its spring...

Fashion

Little Mistress launches sustainable packaging

Little Mistress has announced the launch of ‘eco-friendly’ packaging that the British fashion brand will roll-out from 15 October. All items after that date will be shipped in new mailing bags made from Green Polyethylene (Green PE) which the brand claims are CO2 negative, renewable, recyclable and sustainable. Green PE is a plastic produced...

Little Mistress posts 134 percent jump in sales

Women’s fashion label Little Mistress has reported a 134 percent jump in revenue from its website for the period between October 1 and December 31, 2017, reports Drapers. The company also saw Littlemistress.com’s sales conversion rate increase by 37.3 percent and transaction rising 113.5 percent, while like-for-like sales during the period under...

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Retail

Little Mistress Group introduces new role ahead of International expansion

British fashion group Little Mistress has its sights set on speeding up its international expansion with its latest appointment. The group has tapped former International Sales Manager for French Connection, Fatemeh Nassarpour, as its first Head of International Sales and Development. This newly created role is said to be the next big move in...

Fashion

“A feeling of optimism” at Pure London's 36th edition

There was a feeling of confidence, renewal and optimism in the air at fashion trade show Pure London's this week which saw over 800 brands and some of the top buyers from around the globe gather together in Olympia for the fairs 36th edition, which ran from August 3 to 5. “I have received the most positivefeedback ever from a show, in the four...

Little Mistress names head of e-commerce

Young fashion label Little Mistress has confirmed that Rea Hadziabdic has been named its new head of e-commerce and will manage the brands website. Formerly e-commerce manager at Paul’s Boutique, Hadziabdic joined the team earlier this month and will be responsible for driving the brands online growth. Managing director Mark Ashton said: “The...

Little Mistress owner launches sister brand

Young fashion label Little Mistress is launching a sister label, Paper Dolls, which will target older customers. Aimed at women aged 25 and over, Paper Dolls will feature a short-order dress collection consisting of day to evening styles. The debut 20-piece collection, which includes tailored, bodycon dresses in a colour palette of lemon,...

Little Mistress to launch childrenswear

Womenswear brand Little Mistress is continuing its expansion with the launch of a childrenswear line, Little Misdress. The collection, which is aimed at girls aged between four and 12, features dresses in organza fabrics with delicate detailing created through embellishment and embroidery, in hopes to target the children’s occasion wear market....