Loyalty news and archive

Frasers integrates Sports Direct membership into updated loyalty programme

Frasers Group is continuing to reinvent its loyalty programme, this time by integrating the membership offering of its sportswear retailer, Sports Direct, into the initiative. By doing so, Frasers Plus moves another step closer to the retail group’s mission of creating one unified rewards platform. The programme intends to simplify shopping...

Retail

Harvey Nichols to upgrade loyalty programme as part of transformation efforts

British department store Harvey Nichols has said it will be upgrading its loyalty programme as part of wider transformation efforts. In a statement to FashionUnited, the company said it was enacting the shift to “align with our new creative direction and the way our customers engage with us”. Among the changes, the programme will undertake a...

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Retail|Interview

Why loyalty, not discounts, is shaping retail’s next growth phase

As the festive rush fades and discount fatigue sets in, many retailers are entering the new year questioning whether traditional promotional playbooks are still fit for purpose. While deep discounts continue to generate short term spikes in traffic, they are increasingly failing to deliver what brands need most: repeat engagement, loyalty and...

Member

Business

Brand loyalty in 2026 gets personal

As 2026 approaches, loyalty programmes are evolving from simple retention tools into strategic growth engines, reshaping how brands engage with consumers. According to Lena Kleinwechter, Customer Engagement & Loyalty Strategist at Talon.One, four key trends are set to define the loyalty landscape next year. “The momentum behind loyalty has never...

Retail

Paul Smith launches loyalty programme as digital business grows

British luxury label Paul Smith has launched a new loyalty programme for its digital business as it continues to experience ongoing growth for the division. Dubbed ‘Collectors Club’, the service allows shoppers to collect stamps – inspired by the brand’s Japanese Eki stamp collection – in an album that can be used to receive exclusive perks and...

Retail

Marks & Spencer relaunches Sparks loyalty programme following cyber incident

Marks & Spencer has relaunched its online Sparks loyalty scheme weeks after the programme was put on pause due to a cyber security incident. The department store chain was left picking up the pieces after hackers accessed the back end of its online operations and stole customer data. In the wake of the attack, which took place in April, the...

Retail

Asos launches loyalty programme for UK customers

E-commerce retailer Asos has launched a new loyalty programme for UK customers offering benefits and experiences to those who sign up. Dubbed ‘Asos.World’, the programme’s official launch follows what the company said was a “successful trial” that began in March. Customers can sign up to four tiers: Stylist, which is free to join; Curator, for...

Member

Business

Talon.One raises 135 million US dollars in funding

German enterprise loyalty and promotion software provider Talon.One, which counts H&M, Adidas, Sephora, and Nordstrom as customers, has raised 135 million US dollars in growth funding. The funding comes from new investors Silversmith Capital Partners and Meritech Capital, with the participation of existing investor CRV. Talon.One offers...

Retail|Beauty

Sephora UK rolls out ‘MySephora’ loyalty programme

Sephora UK has launched a new loyalty programme, which it states gifts the “sense of exclusivity" to its customers. ‘MySephora’ is a new enhanced points earning system that will offer rewarding experiences and exclusive benefits via a three-tiered programme across gold, silver and bronze, which will be accessible via desktop, mobile and the...

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Retail

Report: Retailers out of sync with customer loyalty expectations

Retailers are out of sync with customer loyalty, according to a study by Oracle. Titled: “Retail 2018: The Loyalty Divide,” the study audited 13,000 global consumers across retail and hospitality in five key markets, including the UK, France Germany, India, USA, Brazil, Australia and China. The findings clearly show retailers are out of touch...