Mattel news and archive

F&F Clothing teams up with Thomas & Friends to create autistic friendly collection

Mattel has renewed its partnership with the National Autistic Society for a second year to develop a range of autism-friendly clothing using the Thomas & Friends brand with supermarket brand F&F Clothing. Some autistic people are highly sensitive to the feel and colour of certain materials, which means that some clothing can be unpleasant or...

Fashion

George at Asda teams up with The Prince’s Trust to launch Barbie collection

Supermarket fashion brand George at Asda has teamed up with The Prince’s Trust and Mattel on a Barbie-inspired collection to raise funds for the charity's #ChangeAGirlsLife campaign. The limited-edition 21-piece collection was designed by 11 young people from The Prince’s Trust's three-day ‘Get Started in Product Design’ programme with George at...

Fashion

Off-White teams up with Monster High

Off-White, the fashion brand founded by the late Virgil Abloh, has unveiled a collaboration with Mattel doll toy brand Monster High. The collaboration marks one of Abloh’s last projects he actively pursued before his death in late 2021 of cancer and offers a capsule collection of four original Monster High dolls adorned in Off-White catwalk...

CultureFeatured

Design Museum to explore 65 years of Barbie

The Design Museum in London is teaming up with global toy company Mattel to launch an all-new exhibition exploring 65 years of its iconic fashion doll Barbie. The exhibition will open next year, from July 5, 2024, to February 23, 2025, as part of Barbie’s 65th anniversary. The Barbie exhibit will map the Barbie legacy that started in 1959 when...

Fashion |In Pictures Featured

Barbiecore: Fashion and beauty brands team up with Mattel

Mattel’s favourite doll Barbie is the toast of fashion and beauty ahead of the highly anticipated ‘Barbie the Movie’ film release starring Margot Robbie and Ryan Gosling, with the toy company securing over 100 licensing deals across fashion, beauty, and accessories. Everywhere you go you are bombarded with Barbie pink, with the Barbiecore trend...

Fashion

Gap teams up with Mattel and Barbie

Clothing brand Gap and toy manufacturer Mattel have announced a new apparel collaboration featuring multiple collections inspired by Mattel’s portfolio of brands and Gap’s signature styles. The first collaboration from the Gap x Mattel product drops will focus on Barbie with a range designed to offer something for the “entire family”. The Gap x...

Fashion |In Pictures

Kendra Scott launches jewellery collaboration with Barbie

Accessories brand Kendra Scott launched its first-ever collaboration with Barbie in time for the holiday season as part of the 60th-anniversary celebrations for the Barbie Dreamhouse. The limited-edition six-piece capsule jewellery collection is inspired by fashion, friendship, “and being a force for good,” explains the brand in the press...

Fashion |In Pictures

LFW SS23: Halpern teams up with Barbie

For spring/summer 2023, Halpern teamed up with Mattel to celebrate the 60th anniversary of the Barbie Dreamhouse, which it said, "represents the birthplace of any child's imagination: the home". For this collection, designer Michael Halpern produced eight looks dedicated to Barbie, for her to wear in her Dreamhouse. To get inspiration, he was...

Fashion |In Pictures

Coccinelle teams up with Barbie

Italian accessories brand Coccinelle is partnering with Barbie on a new bag and campaign focused on inclusion and diversity. Coccinelle believes “the future is limitless” and is launching a new ‘Coccinelle for Barbie’ international project that supports “a stereotype-free dimension where barriers fall, differences are celebrated, and natural...

Culture

In pictures: Barbie gets more inclusive

60 years old and no sign of slowing down; on the contrary, the older Barbie gets, the queen of the dolls, the more adventurous she becomes. In her 61st year, not only Barbie but also her faithful companion Ken focus more on diversity and inclusivity: For him, this means a man bun, cornrows and freckles; for her, 9 body types, 35 skin tones and...

Fashion

Moschino debuts Barbie ad

Moschino has collaborated with Mattel to launch a new Moschino Barbie. Perhaps controversially, a boy is featured in the new ad, the first time in the doll's 56 year-old history. “So fierce!” he says, while placing a quilted shopper bag on the arm of his doll dressed in a leather two-piece from Moschino’s AW14 collection. “My Moschino Barbie...

Design

Forever 21, Lord & Taylor and Wildfox to launch Barbie Fashion

Mattel Inc. is preparing to introduce a series of fashion and accessories collections thisfall which have been inspired by its best-selling doll, Barbie. Apparel labels Forever 21, Lord & Taylor and Wildfox are all set to launch separate collections, based on the famous doll and secure her place as an eternal fashion icon. “This fall really is...