Video: Reinventing Old Media for a New Media World | John Ridding, David Pemsel
The news media business is facing a major crisis, but the chief executives of both the Financial Times and the Guardian, speaking at BoF’s VOICES, said their models proved people value quality journalism in a world of fake news and political polarisation. Source: Youtube, The Business of Fashion
20 Mar 2019
Marie Claire magazine launches e-commerce platform
Marie Claire is venturing into e-commerce with the launch of a fashion aggregator with items curated by its editors. The platform, which aims to increase the publication’s revenue, is called “Marie Claire Edit” and features both high-street and couture labels. “What if we could tell you that you could shop all your favorite brands, all in one...
23 Nov 2018
Anyone can be a fashion critic
As New York Fashion Week gets under way, fashionistas will be relying less on magazines and more on bloggers to tell them what they'll be wearing come spring. Beyond the written word, online video platforms, digital photography and socialnetworks have revolutionised the relationship between consumers and brands. Now anyone can be a critic. Many...
14 Sep 2011
In-house PR not always effective
Brands managing their own publicity campaigns are failing to keep up with the most influential press contacts, many of which are now freelancers, according PR Agency Media Jems. Big changes in the media world fuelled by the recession have causedsignificant changes in the way journalists are working in both trade and consumer titles and freelance...
16 Aug 2010