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Brand loyalty in 2026 gets personal

As 2026 approaches, loyalty programmes are evolving from simple retention tools into strategic growth engines, reshaping how brands engage with consumers. According to Lena Kleinwechter, Customer Engagement & Loyalty Strategist at Talon.One, four key trends are set to define the loyalty landscape next year. “The momentum behind loyalty has never...

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Retail

Almost nine in ten Brits shop online at Amazon

Amazon, the online retail phenomenon which started in a garage, is now shopped at by almost nine in ten British consumers, with a new report stating that 86 percent are Amazon users/shoppers. The research also shows that Amazon’s ongoing popularity means that its customers have also increased their shopping with the online retailer, with 21...

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