Napapijri news and archive

Napapijri SS26 Campaign: Who are you?

Eight characters. Eight colours. One Rainforest Next: Napapijri introduces whoareyou?, a journey told through eight characters whose lives unfold across shifting landscapes. Their stories engage with identity as an idea shaped by instinct and intention, where every choice leaves a trace. The campaign’s visual language centers on a series of...

RetailPress Release

Napapijri celebrates a weekend with Alberto Tomba at Franz Kraler Boutique

Napapijri closed an unforgettable winter weekend in Cortina d’Ampezzo, celebrating its ongoing collaboration with alpine Ski Legend Alberto Tomba in partnership with Franz Kraler Boutique. Over the past twelve months, Napapijri and Alberto Tomba have created a narrative that honors his sporting and cultural legacy, while exploring new ways to...

FashionPress Release

The Third Chapter: Martine Rose for Napapijri

Napapijri and British designer Martine Rose unveil the third chapter of their ongoing collaboration with the Spring/Summer 2026 collection, an evolution of the partnership that originally began in FW17. This season, the dialogue between technical innovation and subversive design takes on a lighter, more playful tone, embracing bold color and...

RetailPress Release

Retail Takes Center Stage: Bringing VF’s Brands to Life in Iconic Locations

“Retail continues to be a major focus for VF, and this month we’ve taken steps to strengthen our connection with consumers by opening new stores in some of Europe’s most vibrant locations.” Commented Martino Scabbia Guerrini, VF Executive Vice President, Chief Commercial Officer and President, Emerging Brands. From the heart of Paris to London’s...

People

Former Yoox MD appointed brand president at VF’s Naparijri

Valentina Visconti Prasca, the former managing director of Yoox worldwide, has been named brand president of Napapijri, an Italian brand under the umbrella of fashion conglomerate VF Corp. Prasca’s appointment was confirmed by the company to WWD, to which the new Napaprijri head said: “Becoming part of a group with a powerful portfolio of ionic...

FashionPress Release

Napapijri: Rainproof looks for Spring adventures

Embrace the changing seasons with Napapijri’s latest outerwear, designed to keep you stylish and dry no matter the forecast. From sudden spring showers to breezy weekend escapes, these weatherproof pieces blend functionality with bold design. Credits: Napapijri Wherever the adventure takes you Inspired by urban explorers and nature-lovers alike,...

Fashion

Napapijri partners with Good Earth Cotton to create summer collection

Premium outerwear and lifestyle brand Napapijri has introduced a new collection for summer made using Good Earth Cotton, a verified production system with a positive Net Zero position. The new collection of summer essentials includes premium knitwear, t-shirts, polos, and more for men, women, and children. Partnering with Good Earth Cotton to...

FashionPress Release

NAPAPIJRI presents SS25 collection: New Perspectives

In Spring/Summer 25, Napapijri looks at the power of tech and innovation with a progressive collection inspired by the brand’s heritage and codes in new, creative ways. Clean lines, material research and precise detailing shape a series of elevated lifestyle narratives. The chromatic depths of summer sunsets, defined by a spectrum of blues and...

Featured

People

Napapijri appoints Christopher Raeburn as creative director

Premium outerwear brand Napapijri, part of VF Corporation, has named British fashion designer Christopher Raeburn as its global creative director. In a statement, Napapijri said that Raeburn’s appointment comes as the brand ventures “into the next phase of its journey to become more design-led and elevated”. Raeburn, known for his sustainable...

Member

Business

Silvia Onofri named brand president of VF’s Napapijri

VF Corporation has named its new brand president of Napapijri, an Italian brand it counts as a member of its portfolio. In a post on her LinkedIn, Silvia Onofri announced she was to be the individual stepping into the leadership position, succeeding Massimo Ferrucci, who exited the company last year. She joins the group from Bally, where she...

Fashion |In Pictures

Napapijri unveils new interpretation of its anorak jacket

Premium leisurewear brand Napapijri is reinventing the anorak with the Northfarer, a streamlined jacket “born and shaped by the outdoors” that is water-resistant, windproof and PFC-free. Over the next five months, Napapijri will launch a series of five drops and five ways of interpreting the silhouette that shaped the brand, as it looks to...

Member

Video

Video: Napapijri Northfarer Mont Blanc Edition

In this video, Napapijri has presented its newest item, the Northfarer Mont Blanc Edition. Watch the video below. Video: Napapijri via YouTube Photo credit: Image: Napapijri via YouTube