New Balance news and archive

Independent spirit, shared energy: Inside New Balance’s expanding retail world

Step into any New Balance store today and you’ll notice it instantly: a balanced blend of heritage, community, and forward-looking energy. It’s a retail atmosphere shaped not only by design and product, but by the people who bring the brand’s values to life every day. As the US sportswear label accelerates its global expansion, these store teams...

Member

Business

New Balance UK improves turnover and profitability in 2024

New Balance Athletic Shoes (U.K.) Limited reported a strong financial year for the period ended December 31, 2024, with profit after taxation rising significantly to 143.9 million pounds, up from 114.4 million pounds in 2023. This performance was driven by a 16.3 percent increase in turnover and a marked improvement in profitability across its...

Retail

New Balance unveils revamped NYC flagship store

Sportswear brand New Balance has reopened its flagship store on 5th Avenue, New York City, which now features a completely redesigned store interior. Interior of New Balance's revamped flagship store in Flatiron, NYC Credits: New Balance Officially opening its doors on Friday, September 12, during New York Fashion Week, the new 2,200 square foot...

Fashion Partner Content

Shaping sport and culture: Careers at New Balance

For more than a century, New Balance has stood as one of the few independently owned, family-led global players in the sports and lifestyle industry. Founded in 1906 as an arch support company, the brand has evolved into a powerhouse recognized not just for innovative footwear and apparel, but for its unwavering commitment to quality, integrity,...

Fashion

Rosalía, new global ambassador for New Balance

Madrid – Rosalía, the ever-expanding Spanish artist whose fusion of music and styles continues to revolutionise the global music scene, is further strengthening her ties with fashion. She has been signed as the new global ambassador for the US sportswear brand New Balance. The singer-songwriter has already debuted in this role, presenting the...

Featured

Fashion

How scarcity sells: New Balance's "once every 5 years" sneaker strategy

New Balance is preparing to release its Made in USA 1300JP trainer this May, marking the sixth iteration of a product strategy that has become a textbook case in scarcity marketing within the athletic footwear sector. The Boston-based company restricts availability of the model to once every five years, a deliberate constraint that has...

Retail|In Pictures

New Balance comes to Munich and rolls out store conccept further in Germany

New Balance is rolling out its new store concept further in Germany and presenting it at a new and an existing location. The US sportswear label opened its first store in Munich, New Balance announced on Monday. The brand has been present at Neuhauser Straße 20 since April, with a retail space of 408 square metres. New Balance flagship in Munich...

Fashion

New Balance celebrates cult colour grey in Covent Garden

For footwear aficionados, the muted elegance of New Balance’s signature grey transcends mere sneakers. Born in the 1980s from a pursuit of the ultimate urban running shoe, the understated hue has become synonymous with the brand’s commitment to craftsmanship, quality, and a certain quietly confident independence that resonates far beyond the...

Retail|In Pictures

New Balance reopens Oxford Street store with new retail concept

Sportswear brand New Balance has reopened its London flagship store on Oxford Street, unveiling a fully redesigned retail concept aimed at rethinking the traditional shopping experience “by putting people, not products, at the centre”. The new premium experience builds on the brand’s new global retail concept and has been tailored for London,...

FashionPress Release

IKKS and New Balance: New Spring-Summer 2025 Collection

There's a beautiful story between IKKS and New Balance, renewed every spring, aimed at all those for whom fashion is a playground . For Spring/Summer 2025, 10 new models have been added to the line, combining sporty inspiration with contemporary charm. Women's collection The 327 stands out for its confident design : oversized "N" logo, lugged...

Fashion |In Pictures

New Balance expands ‘Made in UK’ collection

American sneaker brand New Balance has added a new style to its ‘Made in UK’ collection, which combines walking shoe heritage with contemporary design for a more formal aesthetic. The ‘Allerdale’ is named after the historical district in Cumbria, home to the brand's UK manufacturing facility in Flimby, and draws its cleaner silhouette from the...

Fashion

The Accessories Council names recipients for 2025 ACE Awards

The Accessories Council (Ac) has shared the name of its honorees for the 2025 Accessories Council Excellence Awards (ACE Awards). The annual ACE Awards gala, set to take place on May 6, 2025, at the historic Pierre Hotel in New York City, honors individuals and companies that aid the growth of the accessories industry. This year’s event will see...