NFL news and archive

Mitchell & Ness launch capsule celebrating NFL London games

Ahead of the 2024 NFL London games this month, American sports-related clothing company Mitchell & Ness has unveiled a capsule collection with the Minnesota Vikings. The ‘Three Deep’ collection honours the Vikings’ legendary wide receiver trio Cris Carter, Randy Moss and Jake Reed with classic NFL designs featuring limited-edition bespoke...

Fashion |In Pictures

Jesse Palmer launches elevated sports apparel line

Television personality, football analyst, and former professional football player Jesse Palmer has unveiled his own clothing line in partnership with Fanatics, the digital sports platform and provider of licensed sports merchandise. Called ‘J.Palmer,’ the new line is described as the “ultimate fusion of high-end fashion and passionate sports...

Fashion

Chubbies names George Kittle as creative director of football

American casualwear brand Chubbies, which describes itself as the weekend-centric lifestyle apparel brand within the Solo Brands portfolio, is launching licensed NFL apparel with San Francisco 49ers tight end George Kittle as creative director. In a statement, Chubbies said it is expansion into sports-inspired apparel with the NFL will be led by...

Fashion |Beauty

Hellmann’s unveils first-ever mayonnaise fragrance

Unilever brand Hellmann’s has teamed up with NFL Tennessee Titans quarterback Will Levis to launch the first-ever mayo-scented fragrance. The Will Levis No. 8 fragrance has been developed to harness the “tantalising scent” of mayonnaise with notes of tart lemon, mayonnaise accord, coffee undertones, musk and vanilla. The launch follows Levis’...

Fashion

Lucchese expands partnership with Dallas Cowboys

American bootmaker Lucchese has announced an expansion of its partnership with the Dallas Cowboys, making it the ‘Official Boot’ of the National Football League (NFL) team. The company has already been working with and supplying bespoke performance boots to the Dallas Cowboys Cheerleaders (DCC) for 13 years, which have garnered a more...

Fashion

Perry Ellis International partners with the Miami Dolphins

Fashion and lifestyle company Perry Ellis International has announced a new partnership with the NFL team Miami Dolphins as it expands into new sporting territories. Perry Ellis International, well known in the golf and tennis world, states that the partnership with the Miami Dolphins represents a “momentous step” for the fashion company and...

Retail

Tennessee Titans signs retail partnership with Fanatics

NFL team Tennessee Titans has signed a long-term omnichannel retail partnership with Fanatics, the digital sports platform and provider of licensed sports merchandise to elevate its fan experience. The partnership will see Fanatics assume operations of the team’s official e-commerce business and the full suite of on-site merchandise and fan gear...

Fashion |In Pictures

Usher drops Super Bowl collection with Mitchell & Ness

The NFL has dropped an apparel collection with eight-time Grammy winner Usher and sportswear brand Mitchell & Ness following the singer’s Apple Music Super Bowl LVIII Halftime Show on February 11. The limited edition six-piece collection features new custom graphics across a football jersey, a coaches jacket, T-shirts, hoodies, and crewneck...

Fashion

Wife of 49ers fullback Kristin Juszczyk signs NFL deal

Ahead of the Super Bowl LVIII, it has been revealed that Kristin Juszczyk, the wife of fullback Kyle Juszczyk of the San Francisco 49ers, one of the two teams playing this year, has signed a licensing deal with the National Football League (NFL). Juszczyk had been building up a name for herself in the realm of fashion, designing game-day fits...

Fashion |In Pictures

Boss unveils Super Bowl collection with NFL

German fashion brand Boss has unveiled a limited-edition exclusive collection with the National Football League (NFL) celebrating the “spirit and excitement” of the Super Bowl LVIII, which takes place in Las Vegas on February 11. The seven-piece gender-neutral capsule collection features a softly padded piqué jacket, T-shirts in stretch jersey,...

Fashion |In Pictures

Duvin Design drops collaboration with Miami Dolphins

Florida-based beachwear and apparel brand Duvin Design has launched a limited-edition collaboration with NFL team Miami Dolphins. The capsule collection marks Duvin’s first collaboration with an NFL team and celebrates the Miami Dolphin’s legacy as two-time Super Bowl Champions and South Florida’s oldest major-league professional sports...

Fashion |In Pictures

Jay-Z’s Paper Planes teams up with NFL

Paper Planes, the lifestyle apparel and accessories brand founded by Shawn ‘Jay-Z’ Carter, has unveiled a collaboration with the NFL to celebrate youth flag football. The collaboration aims to celebrate the NFL Flag International Tournament taking place at the 2023 Pro Bowl Games in Las Vegas, where 10 teams from the UK, the US, Australia,...