Nike news and archive

Nike Shuts Metaverse Fashion Company Rtfkt: Last Collection in January 2025

Nike is shutting down Rtfkt, its metaverse fashion company known for digital sneakers and NFTs. In January 2025, Rtfkt will release one final collection, Blade Drop . The company itself announced the news via X (formerly Twitter). Summary • Nike is shutting down its metaverse fashion subsidiary, Rtfkt, in January 2025 after a final collection...

Fashion |Beauty

Nike collaborates with make-up artist Isamaya Ffrench

Sportswear giant Nike has unveiled a collaboration with British make-up artist Isamaya Ffrench, which bridges “style and beauty”. Ffrench has created two exclusive colourways for Nike’s latest Air Max Dn, in a beige and chocolate brown, drawing inspiration from women athletes whose influence extends from the field of play to the fashion world....

Fashion Featured

8 Fashion books of 2024 to add to the wishlist

Need some inspiration for a festive season wish list or for your 2025 reading list? FashionUnited has compiled a selection of books published in 2024 that we believe would be perfect additions. Total Ethics Fashion: People, our fellow animals and the planet before profit Total Ethics Fashion is a manifesto for an ethical fashion system. “This...

People

Nike names Treasure Heinle as chief human resource officer

Nike has promoted Treasure Heinle, chief talent officer, as the company’s new executive vice president and chief human resources officer (CHRO). In her new role, the company said in a release, Heinle will be responsible for leading the global HR function and managing Nike’s People vision and strategy. She succeeds Monique Matheson who has...

Fashion

StockX: Performance shoes on the rise, Asics and Puma continue to dominate

Online marketplace StockX has published its latest quarterly trend round up highlighting the movers and shakers of the 2024 resale market, from the top collaborations of the period to the most in demand sneaker silhouettes. In a release, the company’s founder, COO and president, Greg Schwartz, said the ‘Big Facts: 2024 Trends’ report gave an...

Business

FC Barcelona signs new contract with Nike

FC Barcelona announced on Saturday that it had reached a new agreement with American equipment supplier Nike, a partnership that could reach 1.7 billion euros by 2038 according to the Spanish press. Nike has manufactured the Catalan club's jersey and other kits since 1998, and the previous agreement was due to expire in 2028. "Barcelona and...

People

Nike appoints fifth DEI exec in four years

Sportswear giant Nike has named Kizmet Mills its new diversity, equity and inclusion (DEI) chief, making her the fifth individual to take on this role since 2020. This is according to Footwear News, which reported that Mills was to be the successor of James Loduca, who had revealed his exit from Nike via a LinkedIn post last week. Here, Loduca...

Fashion |In Pictures

Nike launches new Jordan sneakers inspired by female basketball athletes

Nike is enhancing its basketball offering for women players with the launch of the Jordan Heir Series sneakers, a silhouette that draws insights from the women’s game and is built to support women on the court. In a statement, the Jordan Brand said the Heir Series ushers in a “new era of basketball performance and style,” for women, taking...

People

Nike announces changes to its senior leadership team

Nike has announced that Ann Miller, a leader with nearly 18 years of experience at Nike and currently executive vice president, chief legal officer, will assume the role of executive vice president, global sports marketing. Miller succeeds John Slusher, who will retire from the company later this year after 26 years with the company. “Ann...

Fashion

LA Fashion Week returns in November: Nike becomes partner, Ed Hardy and Private Policy scheduled

The third edition of LA Fashion Week (LAFW) is just weeks away, and organisers are suggesting that this latest season will see them “elevating the game” through runway experiences, presentations, exhibits and more. Scheduled to take place from November 13 to 15, LAFW is welcoming title partners W Hollywood and Stella Jets, while its premier...

Fashion

WuSwoosh: Nike and Wu-Tang Clan bring back sneakers

Nike and the Wu-Tang Clan bring back their collaborative sneaker. 25 years ago, the US sportswear retailer released the 'Nike x Wu-Tang Clan Dunk' together with the legendary hip-hop crew, which was strictly limited at the time. Now the collaboration partners are releasing a sneaker based on the original, Nike announced on Friday. Like the...

Business

Nike ordered to pay legal fees in trademark dispute with Lontex Corp

A Pennsylvania judge has reinforced a prior ruling requiring Nike to pay attorneys' fees to Lontex Corp following its defeat in a trademark infringement case over the "Cool Compression" mark. The case, originally filed in 2018, has been drawn out by Nike’s appeals, but the Eastern District Court’s ruling ultimately found that Nike knowingly...