Nike news and archive

Nike and FC Barcelona present second Kobe collection

US brand Nike has unveiled the second kit and the Kobe x FC Barcelona collection for the 2026-27 season, according to a press release. The collection unites the Kobe Sheath logo and the club's crest for the second consecutive season. According to Nike, the kit is inspired by the basketball player Kobe Bryant. Details include a texture inspired...

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Jury orders Nike to pay over 7.5 million dollars in discrimination case

A federal jury in Portland has found that Nike discriminated against a former female engineer by paying her less than her male colleagues and promoting her more slowly, in part because of her sex. The verdict, returned on Wednesday, orders the sportswear company to pay more than 7.5 million dollars. As Oregon Public Broadcasting (OPB) reported,...

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Nike To Cut Thousands Of Online Distributors In China To Strengthen Brand Control

Nike Inc (NKE) plans to cut ties with thousands of online distributors in China starting in January, as it looks to tighten control over how the brand is priced and presented online and to reignite growth in the region. From next year, Nike says it will concentrate most of its online sales on its own website and app, as well as its official...

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Nike launches running collection with Keely Hodgkinson

Keely Hodgkinson, one of the stars of Team GB’s athletics squad, has collaborated with sportswear giant Nike on her first signature athlete pack. The middle-distance champion, who won the 800-metre gold medal at the 2024 Paris Olympics, has designed a collection of apparel and footwear that reflects her “elegant style” and offers elevated...

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How Messi carried Adidas ahead of Nike in sportswear's media race

Adidas closed the first half of 2026 as the sportswear industry's most visible brand, generating 1.9 billion dollars in Media Impact Value (MIV) between January 1 and June 30, according to data from Launchmetrics. The figure represents a 12 percent increase over the second half of 2025 and places the German brand ahead of Nike, which recorded...

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7-Eleven sues Nike over allegations of brand identity imitation

Convenience store giant 7-Eleven has sued Nike over claims that the sportswear giant copied its signature tri-colour stripe branding for a new sneaker design. The filing specifically pertains to Nike’s use of an orange, green and red stripe feature seen on its incoming Air Max 95 sneaker, scheduled to release on July 11, typically referred to as...

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Geared up: Nimbl and Nike launch limited-edition Étoile cycling collection

Cycling brand Nimbl and US sportswear brand Nike have launched 'Étoile', a limited-edition capsule of cycling shoes and apparel, according to a press release. The collection was unveiled on 2 July at the Velodrom store in Barcelona, alongside Team Visma | Lease a Bike, to coincide with the Tour de France start in the city. According to the...

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Nike sees consumers under pressure worldwide

US sportswear group Nike Inc. sees a gloomy mood in the sportswear market overall, despite a business boost from the World Cup. “Our customers are under pressure around the world, and that is being felt in the sportswear business,” said chief financial officer Matthew Friend during a conference call with analysts. Three months ago, Nike had...

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Adidas versus Nike: Guerilla marketing ahead of DFB switch

Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...

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Nike names new chief financial officer

Nike has appointed David M. Denton as executive vice president and chief financial officer, as the sportswear giant continues to drive forward with its ‘Win Now’ turnaround strategy. Denton will join Nike on August 17, replacing the American sportswear brand’s current CFO Matthew Friend, who will step down from his role and remain with the...

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Nike: John Rogers, Jr. to transition from board member to strategic advisor

John Rogers, Jr., the founder of Ariel Investments, is due to transition from his long-time role as a board member at Nike to that of a strategic advisor for the US sportswear giant. Nike announced that Rogers, who has served on the board since 2018, would not stand for re-election to its board of directors at the upcoming annual shareholders...

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Unisport introduces Zoai: Probably the World's first AI Nike football boot expert

Unisport, the football retailer founded in Copenhagen with over 30 years of boot expertise, today announces the launch of Zoai: a first-of-its-kind AI powered creator and Nike boot expert, available now online. With the biggest tournament of the year officially underway, millions of players and fans are looking for guidance on which Nike boots...