Partnership news and archive

Circulose partners with Birla Cellulose for advancement of circular textiles

Swedish recycling textile pulp manufacturer Circulose has entered into a strategic partnership with Birla Cellulose, a sustainable viscose fiber manufacturer, to help accelerate textile recycling through enhanced brand collaborations and access to end-to-end solutions across the value chain. Under the new partnership, Circulose will supply Birla...

Fashion

Abercrombie & Fitch launches new capsule collection with Olivia Culpo

Abercrombie & Fitch (A&F) has launched a limited-edition capsule collection with actress, entrepreneur, and wife of San Francisco 49ers running back Christian McCaffrey, Olivia Culpo. Part of the US retailer’s push to blend fan-style with a more fashion-forward approach, the capsule collection is featured in its newest female-led campaign, “In...

Fashion

Abercrombie & Fitch become official fashion partner of the Dallas Cowboys & Dallas Cowboys Cheerleaders

Abercrombie & Fitch has signed a new multi-year partnership with the Dallas Cowboys and the Dallas Cowboys Cheerleaders, becoming the official fashion partner for the American football team and cheerleading squad. The first partnership of its kind between Abercrombie & Fitch and the National Football League, the news comes just days after the...

Retail

Klarna partners with Poshmark for Back-To-School resale

With Back-to-school spending set to reach a record 870 US dollars per household this year, according to recent data from Mintel, adults across the nation are looking for ways to save money, which includes resale. Searches for “back to school” on Poshmark jumped an astonishing 126 percent month over month in June, underlining the demand for more...

Retail

Ana Luisa signs wholesale partnership with Nordstrom for nationwide rollout

Ana Luisa may be coming to a Nordstrom near you, as the direct-to-consumer jewelry brand has entered into a wholesale partnership with the US department store chain. The agreement sees Ana Luisa launch in 25 Nordstrom stores across the country, including locations in California, New Jersey, Florida, and Illinois. Ana Luisa's wholesale launch...

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Business

Mango partners with Circulose to increase textile circularity

Spanish fast-fashion retailer Mango is the first brand to partner with Swedish circular material company Circulose since its restart, as the retailer aims to integrate the next-gen material into its production chain. The partnership underscores a milestone in Mango’s commitment to working more sustainably and sits in line with its long-term...

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Business

Anthropologie extends partnership with Kiss the Ground to promote regenerative agriculture

Lifestyle retailer Anthropologie has announced the continuation of its partnership with environmental non-profit Kiss the Ground to raise awareness surrounding regenerative agriculture and soil health. Part of its celebration of Earth Month, the announcement sees Anthropologie enter its second year of collaborating with Kiss the Ground and...

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Business

CFDA partners with AI powered personal styling app Alta

The Council of the Fashion Designers of America (CFDA) has partnered with the personal styling app Alta in a bid to offer designers new ways to engage with audiences. Powered by more than a dozen artificial intelligence models trained by Alta's team, the app uses AI to optimize users' existing wardrobes and help them shop for pieces that fit and...

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Business

Perfect Moment partners with global agencies to expand presence across Europe & Asia

Skiwear and lifestyle brand Perfect Moment has partnered with two global sales agencies to help grow its presence in several key markets in Europe and Asia. Through its new strategic partnerships, the UK-based brand aims to strengthen its wholesale distribution in its focal territories, including Southern Europe and Japan. The two sales...

Moose Knuckles secures minority investment from Bosideng for strategic growth

Canadian luxury outerwear brand Moose Knuckles has entered into a strategic partnership with Chinese down apparel giant Bosideng. The exact terms of the deal were not disclosed. Moose Knuckles aims to leverage the financial backing and strategic support provided by Bosideng and its majority investor group led by international private equity firm...

Retail

Bloomingdale's partners with Rebag to enhance access to the luxury secondhand market

US department store chain Bloomingdale’s has entered into a strategic and digital partnership with luxury resale platform Rebag. Through the new partnership both brands aim to expand access to the luxury resale market while promoting secondhand shopping. The new partnership sees Bloomingdales offer a specially curated selection of more than...

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Business

Foot Locker announces new multiyear partnership with NBA

Foot Locker has signed a multiyear partnership with the National Basketball Association (NBA), which sees the US sportswear retailer become an official league marketing partner in the US. The new partnership builds on the long-standing relationship between the two that dates back to 1999 and comes on the heels of the launch of Foot Locker's "The...