Poeticgem news and archive

Vogue Williams launches new kidswear brand

Irish presenter and podcaster Vogue Williams has launched a new unisex kidswear brand in collaboration with Poeticgem’s brand and marketing division, Luminoso. The kidswear brand, called Gen, caters for children aged 2 to 8 years old and reimagines childrenswear with a focus on versatility, durability, and timeless design, responding to the...

Fashion |In Pictures

Sainsbury’s Tu partners with dancer Oti Mabuse

Tu Clothing from supermarket Sainsbury’s has partnered with broadcaster, author and world champion dancer Oti Mabuse, best known for her time as a professional dancer on BBC’s Strictly Come Dancing, to launch a collection of activewear and luxe loungewear for its Reaktiv brand. Mabuse’s debut collection launches today, January 3, and features 67...

Retail

Little Mistress to venture into physical retail with pop-ups

Online retailer Little Mistress appears to be eyeing the physical retail market with the opening of a series of pop-up stores seemingly on the horizon. This could be deduced from a post on career network LinkedIn by the womenswear brand’s founder and managing director, Mark Ashton. In a post on his own account, Ashton appealed to LinkedIn users...

Featured

Fashion |In Pictures

Zara McDermott launches clothing brand Rise

Love Island star and influencer Zara McDermott has launched a new women’s ready-to-wear brand in collaboration with Luminoso Brands, the brand licensing and marketing division of Poeticgem group. Called Rise, the casual womenswear brand aims to offer “comfort, inclusivity and style,” and launches with a capsule collection of versatile, easy-wear...

Fashion |In Pictures

Poeticgem launches young fashion brand with F&F

Poeticgem, the retail design and sourcing solutions subsidiary of the PDS Group, has launched an exclusive young fashion brand with F&F at Tesco, designed to offer trend-led fashion and everyday wardrobe staples. 'Oh Me Oh My' (OMOM) is a new lifestyle brand that aims to offer contemporary fashion for a “youthful audience,” explains Poeticgem,...

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Business

Poeticgem Group acquires Little Mistress

Poeticgem Group, a retail design and sourcing solutions company, has acquired the brand IP of womenswear and occasionwear brand Little Mistress to expand its portfolio. Under the terms of this agreement, Poeticgem, part of the PDS Group, a global fashion infrastructure company with end-to-end, customised solutions across the fashion value chain,...

Fashion |In Pictures

Sainsbury’s launches menswear collaboration with Martin Kemp

Supermarket Sainsbury’s has launched its first-ever menswear collaboration with actor and musician Martin Kemp and its exclusively owned menswear brand Union Works. Kemp has worked closely with Sainsbury’s men’s clothing team and the Union Works designers and supplier partner, Poeticgem to create an exclusive edit of pieces that embodies his “...