Pop-up news and archive

Flannels opens Mexican-inspired summer pop-up

British luxury retailer Flannels, part of the Frasers Group, has opened a three-week Mexican-inspired womenswear showcase at its Oxford Street flagship in London. The ‘House of Summer’ curated pop-up, open until May 23, showcases a multi-sensory resort environment inspired by Tulum, Mexico, in the retailer’s basement, designed “to evoke the...

RetailPartner Content

Bugatti launches its “Capri” campaign with pop-up areas at the POS

The fashion brand bugatti from Herford is bringing its Spring/Summer 2026 campaign theme “Capri” directly to the point of sale with around 35 pop-up areas. Under the guiding motto “Ho voglia di Capri,” selected retail partners are transformed into a summery brand world that combines a Mediterranean lifestyle with a high-quality, modern retail...

Retail

Wax London opens first Harrods pop-up with exclusive knitwear launch

British menswear label Wax London has opened its first pop-up at Harrods, marking a new stage in the brand’s retail expansion. Located inside the Knightsbridge department store, the pop-up has been designed as a dedicated brand environment featuring custom-built wardrobes, a large digital display screen and illuminated branding. The space aims...

Retail

Dior pop-up in China: is it cake?

Dior is celebrating the arrival of its autumn 2026 collection in stores with a gigantic cake. The French fashion house has transformed a pop-up space in front of the Deji Plaza in Nanjing, China, into a visual feast. Dior pop-up in Nanjing, China Credits: Nanjing - Deji Plaza © Sun Shi Dior pop-up Credits: Nanjing - Deji Plaza © Sun Shi The...

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Retail|Interview

How Coach is using experiential retail to reach Gen Z consumers

Coach, known as the ‘original American house of leather,’ is currently in its transformation era under creative director Stuart Vevers, merging its craftsmanship legacy with a cool, aspirational New York attitude, by focusing on immersive experiences designed to target Gen Z consumers by championing self-expression. Its latest experiential...

Retail|In pictures

Louis Vuitton opens temporary hotel in London

To celebrate the 130th anniversary of its iconic Monogram pattern, Louis Vuitton is transforming a historic townhouse in London's Mayfair district into an immersive concept experience. The temporary project is located in the heart of London. Louis Vuitton announced on Friday that it dedicates individual, thematically designed rooms to each of...

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Retail

Inditex expands retail strategy with new pop-up stores for Zara Man and Massimo Dutti

Madrid – Spanish fashion multinational the Inditex group has welcomed the new spring/summer 2026 season. It has done so not only by updating its product offering but also by launching new pop-up stores. While this format is not new for the company, these activations appear to be taking root and solidifying as a new pillar of its commercial...

Retail

Spanish brand Nude Project opens pop-up in Los Angeles

Madrid – Following the success of its first pop-up in the Americas, Spanish streetwear brand Nude Project is renewing and elevating its commitment to the US market with the opening of a brand-new temporary store in the heart of Los Angeles. This is a particularly demanding and coveted retail location where the brand is showcasing the unique...

RetailPress Release

Golden Goose Takes Over The Corner Shop at Selfridges with ‘Frutteria Golden’

For the second consecutive year, Golden Goose returns to The Corner Shop at Selfridges with Frutteria Golden, an immersive pop-up concept celebrating Co-Creation, craftsmanship, and shared experiences. Running from March 23rd through April 25th, the space marks a new chapter in the brand’s narrative, inspired by the authentic charm of Italian...

RetailPress Release

Gymshark opened a jacket potato shop opposite Hyrox London

Over the weekend, Gymshark took over a retro sandwich shop opposite the Hyrox London venue in West London to serve free jacket potatoes to race finishers. The occasion: to give Hyrox athletes the post-race moment that the sport itself rarely delivers. By Friday afternoon, the queue stretched down the street. The activation, called The Jacket...

Retail

Sloane Street Estate announces pop-up series championing emerging brands

The Sloane Stanley Estate, comprising 18 acres across Chelsea and Fulham in London, including more than 250 shops, has announced a series of pop-ups spanning fashion, jewellery and lifestyle brands, as part of its commitment to championing emerging brands in a prime location. Over the next few months, five emerging brands, including London-based...

Retail

Gant opens pop-up in Selfridges’ Manchester store

Swedish-American heritage label Gant has unveiled a pop-up experience at Selfridges Trafford in Manchester as it continues with an ongoing retail expansion in the UK. The site, open till May 24, offers a curated edit of Gant’s spring/summer 2026 menswear collection, including rugby shirts, Harrington jackets, and everyday essentials. Its design...