Pop-up news and archive

Aligne opening pop-up in New York this April

British womenswear brand Aligne will make its bricks-and-mortar debut with a pop-up store opening in New York City this April. Located at 27 Greene Street in New York City's SoHo neighbourhood, the pop-up will carry the brand’s core womenswear products, alongside a range of exclusive items. Ginny Seymour, chief executive of Aligne, said in a...

Retail|In Pictures

In pictures: Louis Vuitton x Murakami pop-up in London

French luxury fashion house Louis Vuitton has opened a pop-up store in London to mark the 20th Anniversary of its collaboration with Japanese artist Takashi Murakami. Located at 39 Brewer Street, Soho, the Louis Vuitton x Murakami pop-up until February 9 will feature a re-edition of the collection with more than 200 pieces. Curated over two...

Retail|In Pictures

18montrose and Represent open pop-up in London

Fashion and lifestyle retail concept 18montrose has opened a pop-up in collaboration with British streetwear brand Represent on Regent Street in London. The pop-up at 20 Regent Street St James's is billed as a “revolutionising contemporary retail” space, bringing together 18montrose’s aesthetic as a "go-to" destination for culture and...

Retail

Applied Nutrition opens pop-up with Yelir

Applied Nutrition, the global sports nutrition, health and wellness brand, has opened its first-ever pop-up at Liverpool One in partnership with performance-wear fashion brand Yelir. The pop-up, located on Liverpool One’s Paradise Street until mid-January 2025, has been designed to bring together wellness and style in a unique shopping...

Fashion |In Pictures

Burberry opens outerwear concept at Flannels Leeds

British heritage brand Burberry has opened a dedicated outerwear concept pop-up in the new Flannels Leeds flagship store. The Burberry pop-up is a UK exclusive and will run for two months before being rolled out to an additional 11 global retail locations – as yet to be confirmed. Burberry outerwear pop-up concept at Flannels Leeds Credits:...

Retail

New London retail concept aims to back e-commerce brands in physical realm

A new experiential concept is taking hold of London’s high street for the coming season with the intention of bringing e-commerce brands to the physical retail landscape. Launched by e-commerce fulfilment specialists, J&J Global Fulfilment, ‘Pop!’ will offer a selection of fast-growing online fashion and beauty brands the chance to sell directly...

Retail

Ikea opens London pop-up dedicated to staple Frakta bag

Swedish homeware giant Ikea has unveiled a new Oxford Street pop-up dedicated to its iconic blue Frakta bag. London’s ‘Hus of Frakta’, open daily until March 2025, sits next to what will soon become Ikea’s permanent store, set to open in spring 2025. In the space, Ikea offers special features to visitors, including a personalisation service in...

Retail

Djerf Avenue to open debut UK pop-up in London

Swedish fashion brand Djerf Avenue is set to open its first pop-up in London, the UK, after hosting successful pop-ups in New York City and Stockholm, Sweden, over the past year. Located near Covent Garden and Shaftesbury Avenue, the debut London pop-up will open its doors to the public on Friday, November 29, coinciding with the brand’s fifth...

Retail|Interview Featured

SoHo Pink Dreams: A look inside Nana Jacqueline's debut NYC pop-up store

Walking down West Broadway in SoHo, New York City, is always a feast for all senses - especially this time of year, when all the stores have their holiday lights and displays out in full force. With many retailers vying for the attention of tourists and locals, one storefront in particular succeeds in catching your eye immediately. The debut New...

RetailFeatured

Wrap up warm: How outerwear pop-ups are cocooning us in comfort and creativity

Outerwear brands have been turning up the heat recently with physical activations that transform shopping into an immersive sensory journey. These aren’t your average spots to try on jackets; they’re thoughtfully designed spaces where texture, storytelling, and emotion come to life. From Burberry’s tribute to British parks to The North Face’s...

RetailFeatured

Ugg debuts experiential pop-up 'Feel House' in Los Angeles, co-created with Post Malone

Ugg has launched a new multi-sensory, retail pop-up experience co-curated by Post Malone in Los Angeles. Originally launched in April 2022 by the Southern California-based brand under the name 'Feel House,' the experiential retail concept aims to bring together community, collaboration, product, and heritage into one space dedicated to...

Retail

AllSaints opens New York pop-up and first Chinese outlet amid retail expansion

AllSaints is continuing on its global expansion strategy with a string of new international store openings, cementing its presence in various markets and celebrating its 30th anniversary. New York is among the cities being emphasised by the brand, and is currently home to a AllSaints pop-up space located at 500 Broadway. The 5,300 square foot...