Pop-up news and archive

Golden Goose Takes Over The Corner Shop at Selfridges with ‘Frutteria Golden’

For the second consecutive year, Golden Goose returns to The Corner Shop at Selfridges with Frutteria Golden, an immersive pop-up concept celebrating Co-Creation, craftsmanship, and shared experiences. Running from March 23rd through April 25th, the space marks a new chapter in the brand’s narrative, inspired by the authentic charm of Italian...

RetailPress Release

Gymshark opened a jacket potato shop opposite Hyrox London

Over the weekend, Gymshark took over a retro sandwich shop opposite the Hyrox London venue in West London to serve free jacket potatoes to race finishers. The occasion: to give Hyrox athletes the post-race moment that the sport itself rarely delivers. By Friday afternoon, the queue stretched down the street. The activation, called The Jacket...

Retail

Sloane Street Estate announces pop-up series championing emerging brands

The Sloane Stanley Estate, comprising 18 acres across Chelsea and Fulham in London, including more than 250 shops, has announced a series of pop-ups spanning fashion, jewellery and lifestyle brands, as part of its commitment to championing emerging brands in a prime location. Over the next few months, five emerging brands, including London-based...

Retail

Gant opens pop-up in Selfridges’ Manchester store

Swedish-American heritage label Gant has unveiled a pop-up experience at Selfridges Trafford in Manchester as it continues with an ongoing retail expansion in the UK. The site, open till May 24, offers a curated edit of Gant’s spring/summer 2026 menswear collection, including rugby shirts, Harrington jackets, and everyday essentials. Its design...

Retail

In Pictures: Khaite unveils spring pop-up at Selfridges

US luxury label Khaite has unveiled a new pop-up experience at Selfridges spotlighting its spring 2026 collection. Running from March 2 to May 28, the installation intends to welcome customers into an “immersive landscape”, reflecting the collection’s concept of “movement, tension, and transformation”. Situated in the London department store’s...

Retail

KNWLS opens pop-up concept store during LFW

KNWLS has unveiled a temporary concept store in London during the city’s ongoing fashion week, designed to reflect what a physical space of the British label could look like. Open from February 20 to 23, and located at The Painting Rooms, the store offers an edit of core and exclusive pieces from the brand’s SS26 collection. Its interior is...

Retail

Stripe & Stare to open first-ever brick-and-mortar store

British lingerie brand Stripe & Stare, which has become known for its comfort-led underwear, is opening its first-ever retail space on London’s King’s Road this month. The pop-up will be run from February 7 to June 8 and forms part of the lingerie brand’s broader approach to physical retail, designed to complement its e-commerce business, while...

Retail

NikeSkims opens pop-ups in London and Paris

Months after its highly anticipated launch, NikeSkims is venturing into retail with the launch of a series of pop-up experiences, each extending its identity. The first location the brand has tapped for a temporary space is Selfridges in London, where it will host a pop-up until March 5. The site will offer a curated selection of footwear,...

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Retail

Becoming entertainment: the future of fashion retail branding

We live in a time of overwhelming brand messaging, where even individuals carefully curate their own brands, and traditional communication finds it hard to cut through. This noise has awakened an exciting shift: brands are moving away from traditional advertising and embracing a new brand-entertainment hybrid that is delivering clear stand out....

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Retail

Regulating pop-up stores: Paris plots to control temporary leases during fashion week

With Men's Fashion Week approaching, Parisian storefronts are being transformed into pop-up stores for a few days. While some are excited to discover these temporary shops, the City of Paris is condemning an “Airbnb-isation” of commercial leases. Airbnb-isation of commercial leases From January 21 to 24, fashion brand Gertrude will open an “...

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Business

Barcelona-based Go PopUp closes a 300,000 euro funding round

Barcelona-based platform Go PopUp has closed a 300,000 euro funding round led by Ona Capital. The platform connects space owners with brands and agencies seeking unique locations for launches, activations or immersive campaigns. Ona Capital is a Catalan venture capital fund specialising in promoting tech start-ups in their growth phase. Several...

Retail

Asos opens 'Winter Wonderland' pop-up in SoHo, NYC

Global online retailer Asos is hosting a special winter pop-up in New York City to promote a curated edit of its festive collection. Running from December 5 to December 21, the ‘Winter Wonderland’ pop-up at 182 Spring Street in SoHo includes pieces from the Asos Design, Arrange, Asos Collective, and the relaunched Topshop and Topman brands. Asos...