PURE news and archive

Scoop x Pure will go ahead with new measures

The organisers of the womenswear trade show, Scoop x Pure, have said that the “show must go on”, after confirming the event is to continue with renewed safety measures. Scheduled to take place at the Truman Brewery London from February 8 to 10, the trade show has said it will be asking all attendees, including visitors, exhibitors, contractors,...

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5 key trends from Pure AW19

Despite the gloomy economic outlook and uncertainty over Brexit, buyers seemed upbeat and ready to place healthy orders for a/w 19. Once again, finding commercial product at price points that offer value for money was top on retailers’ agendas, and thankfully this season brands didn’t disappoint, with colour, textures and prints among the...

Fairs|ROUNDUP Featured

Highlights from Pure London's strong AW19 edition

London trade show Pure returned to Olympia for its a/w 19 edition, continuing its ‘festival of fashion’ theme. If looming Brexit and its associated uncertainty were on peoples’ minds, it didn’t show, as the atmosphere was generally bustling and the mood amongst brands and buyers seemed mostly upbeat, if not pragmatic at the least. There seemed...

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5 key trends from Pure London SS19

Finding commercial, saleable product was at the forefront of retailers’ buying agendas at the s/s 19 edition of Pure. While some backed known and established brands, others favoured finding smaller niche labels with an individual signature and that elusive wow-factor. Pure’s exhibitors offered plenty of variety in that respect, with a wealth of...

Fairs|REVIEW Featured

Glorious sunshine sets the tone for positive Pure

As glorious summer sun shone down on Kensington’s Olympia, a bustling atmosphere dominated the s/s 19 edition of London trade show Pure. Despite the sweltering temperatures outside – and inside – the mood amongst buyers and exhibitors was positive, particularly in the busy main hall, while new sectors Pure Conscious and the expanded Pure Origin...

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Pure London adds 'footwear destination'

Trade show Pure London has announced that it is adding a ‘footwear destination’ at the forthcoming July edition of the show with a dedicated area on the upstairs floor. Taking place at London Olympia from July 23-25, Pure London has stated that the footwear and accessory hall is set to be “one of the best offerings yet for buyings” as a host of...

Fairs|REPORT Featured

Pure London closes in upbeat mood

Last season, Pure London was about “re-editing” the apparel and accessories trade show, for spring/summer 2017 there was an energetic energy, with exhibitors expressing their delight regarding this year’s A Life Less Ordinary theme interpreted through the Latin-American trend, and the eye-catching flash mob of Brazilian dancers and Samba music...

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Video - 1 minute at Pure London A Life Less Ordinary

Pure London closed its doors. The summer edition of the London trade show enjoyed the Latin-American trend, interpreted for this season’s theme – A Life Less Ordinary. 700 brands, of which over 300 were new to the show including Deumer, Ben Sherman, Martha Ellen, DFG and JNBY. Pure Menswear returned for a second season with a display of unique...

Fairs|UPDATE

Watch: Impression Pure London menswear debut

Day 3 of trade show Pure, the contemporary fashion trade show in the heart of Central London, is in full swing. The section Pure Menswear made its debut this weekend, featuring 30 high-end menswear brands and designers. 50-second-tour at Pure Menswear Are you unable to attend fashion trade fair Pure London or are you simply curious to find out...

Fairs

Videos - virtual tours from the Pure London fairground

Pure London, the contemporary women’s wear trade show, where over 700 brands, emerging designers & market-leading labels meet, is in full swing. Are you unable to attend fashion trade fair Pure London or are you simply curious to find out what Pure London is all about? Take our virtual tours and check out our interactive floorplan below. Hover...

Fairs

Pure London to showcase a taste of Rudolf Humm

Pure London is set to house an assortment of illustrations and paintings from up and coming artist Rudolf Humm next month at its upcoming edition as part of its theme 'Pureism.' Hailing from Germany, Humm applied his love of vibrant colours symbolising 'joie de vivre' for his take on this season's theme, which is derived from trend forecaster...

Fashion

Join the upcoming #PureHangout with FashionUnited

Fashion professionals interested in fashion retail should prepare for the upcoming Pure Hangout “Economies of Scale, and Uniqueness, the next steps for large and small retailers” on January 14th, 2016 at 2pm (GMT). Lennard Minderhoud, FashionUnited CEO as well as UK editor Vivian Hendriksz, will share their insights on the industry together with...