pure london news and archive

Hyve Group in ‘strong’ position to weather Covid-19 crisis

Hyve Group, the company behind UK trade shows Pure London, Moda, Jacket Required and Scoop, said in a Q1 update Thursday that it has a “strong platform to weather the Covid-19 crisis”. In the first quarter of the year, the group ran eight events - including ones in Turkey, Russia, Ukraine and China - bringing the total number of events it has...

21 Jan 2021

Fairs

Scoop and Pure London to unite for September 2021 concept show

UK trade show organiser Hyve Group has announced that its Scoop and Pure London fairs will come together for a September 2021 concept show. Scoop X Pure will run between 12-14 September 2021 at London’s iconic Saatchi Gallery, where Scoop has previously taken place, and will highlight the most exciting collections and labels across the Scoop and...

10 Dec 2020

Fairs

Pure London and Scoop February editions cancelled, focus now on digital platform

UK trade show organiser Hyve Group has announced its Pure London and Scoop shows scheduled to take place in February have been cancelled due to ongoing Covid-19 disruption and will instead be replaced by a digital forum. The next physical editions of the two London trade shows are now scheduled for 12-14 September 2021. It follows the news last...

12 Nov 2020

Fairs

Hyve Group postpones fairs until 2021, launches digital forum

Hyve Group has postponed this year's editions of Pure London, Pure Origin, Scoop and Jacket Required until February 2021 due to the global impact of Covid-19. Its shows will return to London on 14 - 16 February 2021 for the AW21/22 season. The group has also announced the launch of a new virtual forum exclusively for its fashion community....

25 Jun 2020

Fashion

Pure Origin nominated for AEO Excellence Award for Best Event Launch

• Pure Origin demonstrates the value of bringing manufacturing sourcing alongside finished goods • Pure Origin team thrilled for the nomination Following on from its highly successful February 2020 edition, Hyve Group is delighted to announce that Pure Origin has been shortlisted for the AEO Excellence Award for Best Event Launch. The AEO...

6 May 2020

Fairs

Pure London organiser Hyve Group mulls equity fundraise

Hyve Group, the organiser of leading British fashion fairs Pure London, Moda and Jacket Required, has confirmed that it is considering an equity fundraise to mitigate the impact of Covid-19 on the business. The company said it was continuing “to take decisive action and is reviewing all options to secure the group's long-term financial position”...

14 Apr 2020

Fairs

Four macro trends driving AW20 womenswear

UK fashion tradeshow Pure London wrapped up its AW20 edition on Tuesday, closing an event which saw visitors from over 80 countries and more than 1,300 fashion collections coming together under one roof at Olympia London. At the fair, visitors also got to see a presentation by Jane Kellock, founder and creative director at fashion forecasting...

14 Feb 2020

Fairs |ROUNDUP

Pure London: Business as usual despite Storm Ciara and Brexit woes

London- UK fashion trade show Pure London had a bumpy start on Sunday, with Storm Ciara battering the UK and resulting in many of the country’s transport services being temporarily closed. But despite the setback and a quiet first day, the fair, which took place between 9 - 11 February at Olympia London, celebrated a generally upbeat AW20...

12 Feb 2020

Fairs

Pure London: Zandra Rhodes talks 50 years of fashion

British designer Zandra Rhodes was the keynote speaker at UK fashion trade fair Pure London on Sunday evening, where she spoke about her illustrious career, how she keeps finding new inspiration after 50 years of designing, and the celebrities she’d like to dress. Having just celebrated her own Jubilee in fashion, Rhodes spoke about her journey...

10 Feb 2020

Fairs

Pure London launches 'Pure Match' app

British fashion trade show Pure London has launched an app to facilitate connections and networking between visitors and exhibitors before, during and after the seasonal show. The app, called Pure Match, is the first of its kind for UK fashion trade shows, according to the fair’s organisers, and aims to “transform the show into a truly 365...

30 Jan 2020

Event

PURE LONDON LAUNCHES MATCHMAKING APP TO TRANSFORM TRADE SHOW NETWORKING AND INTELLIGENT MATCHMAKING

Festival of Fashion, Pure London has launched Pure Match, an intelligent matchmaking platform designed to optimise the customer journey to start from home, which will enable visitors and exhibitors to facilitate connections and networking before, during and after the seasonal show. The first of its kind for UK fashion trade shows, the Pure Match...

28 Jan 2020

Fairs

Pure Origin announces 16 tech companies to join upcoming edition

Pure Origin, the section of the Pure London trade fair dedicated to garment, fabric and supply chain sourcing, has announced 16 new tech companies to join its newly expanded Tech & Innovation section at its upcoming edition. The show, which will take place alongside Pure London from 9 to 11 February at London Olympia, will put a spotlight on the...

16 Jan 2020