PURE London news and archive

Pure London launches sustainability toolkit to support independent retailers

Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has announced it will be launching The Independent Fashion Retailer Sustainability Toolkit during the February show on its Sustainability stand. With nearly 14,000 independent fashion...

26 Jan 2023

Fairs

Pure London publishes report on EU and UK trading

Fashion trade fair Pure London has published a new report providing its exhibitors with insight and advice into trading, showing and selling in the UK post-Brexit. Ahead of its 2023 event on February 12 to 14, the organisation has partnered with Export Angels to release the report, which has been written by the marketing agency’s co-founder and...

6 Jan 2023

Fairs

Pure London announces keynote speakers for February show

UK fashion trade fair Pure London has announced the line-up of talks for its edition taking place between February 12 and 14 at Olympia London. The two keynote speakers for the upcoming show are Ed Burstell, a retail executive who served for eight years as managing director of Liberty London, and Piers Carpenter, a jewellery designer who won the...

30 Nov 2022

Background

What is the function of fashion trade shows and when do they take place?

Trade shows are important events in the fashion industry that kick off the new season for brands and retailers. In this article, we’ll tell you all you need to know about fashion trade shows: What exactly are they? Who are the visitors and exhibitors? And why are they so important? We’ll also include some examples of some of the biggest trade...

30 Nov 2022

Fairs

Pure London reveals ‘New Nobleness’ campaign for upcoming show

Womenswear and accessory trade show Pure London has unveiled its latest campaign, ‘New Nobleness’, ahead of its February 2023 event. The new theme comes in light of the climate emergency, the organisation said in a release, and aims to reflect the desire to learn from the mistakes of past generations while simultaneously celebrating heritage and...

11 Nov 2022

Business

Hyve Group director to join Olympia London

ASM Global, a producer of entertainment experiences and venue management, has announced the appointment of Julie Driscoll as its new chief executive officer of Olympia London, effective December 5. The event venue’s managing director, Nigel Nathan, will remain on in a consultancy role for three months to ensure a smooth transition. Driscoll...

11 Nov 2022

Fairs

Pure London to introduce new fashion sections

Trade show Pure London will launch five new fashion destinations at its autumn/winter 2023 event in February next year, including premium womenswear, Purely Sustainable, Pure Edge, Pure Body, and Gen Z. Pure London, taking place from February 12-14, 2023, at Olympia London, will add these new destinations to its existing ready-to-wear, Pure...

13 Oct 2022

FairsFeatured

Pure London returns with upbeat SS23 edition despite sweltering heats

Womenswear trade show Pure London returned to the English capital from July 17 to July 19 for the first in-person, standalone edition since the beginning of the pandemic. Despite being set against a harsh backdrop of extreme heat across the London capital and elsewhere in the country, the event celebrated an upbeat edition, with brands, buyers,...

20 Jul 2022

Fairs

Source Fashion to replace Pure Origin from February 2023

UK sourcing trade show Pure Origin will be replaced by Source Fashion from February 2023 as part of a “brand evolution reflecting a new vision for sustainable, ethical, and inspirational material and textile sourcing”. Pure Origin, which runs alongside womenswear trade fair Pure London, focuses on all things sourcing, from raw materials and...

19 Jul 2022

Fashion

Arizona Muse and Dana Thomas on the importance of regenerative fashion

The fashion industry should look to indigenous values of regeneration and slow fashion if it wants to clean up its act, said supermodel and sustainability consultant Arizona Muse during a talk at Pure London on Monday. Muse, who has fronted campaigns for Chanel, Dior, Louis Vuitton, and Prada, said her sustainability journey began when she...

19 Jul 2022

FairsFeatured

Pure London: Six brands attending for the first time in July

UK fashion trade fair Pure London is returning to Olympia London at the end this week for the first standalone, in-person edition since the beginning of the pandemic. The event, running from Sunday July 17 to Tuesday July 19, will feature trend-led catwalk shows and keynote speakers including model and activist Arizona Muse and Fashionopolis...

14 Jul 2022

Fairs

Pure London announces Arizona Muse and Dana Thomas as keynote speakers

Model and activist Arizona Muse and Fashionopolis author Dana Thomas will be the keynote speakers headlining Pure London’s Power of One sustainability content programme this month. Pure London returns to London Olympia next week for the first in-person, standalone show since the beginning of the pandemic. Kicking off the event’s Power of One...

6 Jul 2022