Pure London news and archive

Pure London to showcase sensational line-up of resort wear brands

The UK’s largest festival of fashion Pure London has revealed a sensational line-up of resort wear brands who will be showcasing their latest collections. Bringing together the brightest minds in the industry to showcase the best of the season’s must-have collections, the latest trends and exclusive business insights, Pure London returns to the...

Event

Pure London announces nature-verse campaign theme

Pure London, the UK's largest festival of fashion, has revealed its Nature-Verse theme for the July 2023 show. Created in collaboration with the show’s trend agency partner Promostyl, Nature-Verse is a fusion of two of 2024’s strongest fashion trends, Nature Preserve and Technology Transition which highlights the powerful role of technology in...

People

Pure London wins best Marketing campaign at the EN Awards

The EN Awards 2023 saw over 1,000 professionals come together for a glittering ceremony at ExCel London to celebrate the best of the global exhibition industry; 24 winners were announced across categories ranging from Best Venue, Best Supplier, Best Feature Area to the highly coveted Best Marketing Campaign. Among those celebrating on the night...

FairsFeatured

Inside the fairs of FW23, from Florence to Copenhagen to London

After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...

FairsFeatured

Pure London enjoys positive AW23 edition despite wider retail woes

Pure London returned to the English capital this week, taking place in its usual stomping ground at London Olympia from February 12 to 14, a three-day event that focused mainly on womenswear, but also featured menswear, footwear, accessories, and a dedicated, separate section for manufacturers. “I am overwhelmed by the buzz, the energy, and the...

FairsFeatured

Pure London: The role of smaller businesses in pioneering sustainable fashion

As the conversation of sustainability continues to play an increasingly important role in the notoriously harmful fashion industry, the topic has taken centre stage at fashion trade shows across the world. And British fair Pure London is no exception. On Monday February 13, on the second of the three-day event, the trade fair’s sustainability...

FairsFeatured

Pure London: Five brands attending for the first time in February

UK fashion trade fair Pure London is returning to Olympia London at the end of this week, bringing together over 250 brands showcasing their latest AW23 collections. The event, running from Sunday February 12 to Tuesday February 14, will feature trend-led catwalk shows and keynote speakers including Ed Burstell, a retail executive who served for...

Fairs

Next’s George Davies to debut latest brand GWD at Pure London

British fashion legend George Davies is introducing his latest brand, called GWD, to the UK market later this month at trade show Pure London. The brand - an abbreviation of Davies’ full name - was launched two years ago in the Middle East, initially debuting exclusively with womenswear before expanding into childrenswear. It marks a return to...

FairsFeatured

From Camper to Lola Casademunt: 15 Spanish brands exhibiting at Pure London AW23

British trade fair Pure London recently announced a partnership agreement with the Spanish Federation of clothing companies Fedecon. As part of this partnership, 15 Spanish fashion brands linked to Fedecon will be present at the AW23/24 edition of Pure London. Twice a year, the main protagonists of the fashion and footwear industry in the United...

Event

Pure London reveals headlining pure edge brands

Pure London announces Heroes Ltd as sponsor for the new Pure Edge destination. The internationally renowned trade show which opens its door to the fashion industry from 12-14th February 2023 at Olympia London will present Pure Edge with headline brands Heroes Ltd, Airwalk and Phat Kandi will join 20th Century Clothiers, Burleska, Collectif,...

Event

Pure London launches sustainability toolkit to support independent retailers

Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has announced it will be launching The Independent Fashion Retailer Sustainability Toolkit during the February show on its Sustainability stand. With nearly 14,000 independent fashion...

Fairs

Pure London publishes report on EU and UK trading

Fashion trade fair Pure London has published a new report providing its exhibitors with insight and advice into trading, showing and selling in the UK post-Brexit. Ahead of its 2023 event on February 12 to 14, the organisation has partnered with Export Angels to release the report, which has been written by the marketing agency’s co-founder and...