Pure london news and archive

Pure London organiser Hyve Group launches ‘Fashion Questions’ podcast

Hyve Group, the organiser of UK trade fairs Pure London, Scoop, and Moda at Spring & Autumn Fair, has launched a podcast series called Fashion Questions. The podcast aims to “give voice to a powerful network of fashion industry insiders”, with each episode featuring a different guest focusing on a different topic. Hyve said it has already lined...

5 May 2022

Fairs

Pure London reveals new campaign, website ahead of July return

Leading UK trade fair Pure London has revealed a new campaign and website ahead of its first standalone show since the beginning of the pandemic this summer. The event will take place between July 17 and 19 at the iconic Olympia London in the heart of England’s capital, bringing together fashion and jewellery communities showcasing the latest...

29 Apr 2022

Fairs

Pure London invests in ‘extensive’ international programme

UK trade show Pure London has revealed it will be investing in an extensive international programme that will incorporate its comprehensive agent network in over 30 countries. The event, which is scheduled to return to Olympia London from July 17 to 19, will showcase global brands from as far as Australia and Peru, with its new international...

8 Apr 2022

FairsFeatured

Pure London owner Hyve Group to sell Russian business

British trade fair operator Hyve said Wednesday it plans to sell its Russian business following the country’s invasion of Ukraine. The group, which runs fairs Pure London, Moda and Scoop, said it has entered into a conditional agreement with Rise Expo Limited to sell the business for a maximum cash consideration of 72 million pounds, wholly...

6 Apr 2022

People

Pure London to bolster jewellery with new appointment

Fashion trade show Pure London has appointed Andrew Martyniuk to the position of head of jewellery – fashion, to support the growth of the newly created Pure Jewel space. Pure Jewel will showcase fine and precious jewellery, silver jewellery, and branded jewellery. There will be a focus on contemporary, ethical, and sustainable designers, such...

21 Mar 2022

FairsFeatured

'Buzz and excitement' at AW22 edition of Scoop x Pure

Scoop x Pure closed the doors of its AW22 edition on Thursday, drawing to a close an upbeat three-day event showcasing over 172 contemporary and premium womenswear and accessory collections. Creative director of Scoop x Pure, Karen Radley, said she was “thrilled” with how this season’s show went, which took place from February 8-10 at the Turman...

11 Feb 2022

FairsFeatured

Pure London to return in July for standalone show

The UK’s largest fashion trade show Pure London is to return in 2022 after a two-year hiatus. The popular fair will return to the iconic Olympia London from July 17 to 19 for its SS23 edition with a host of new and returning brands, including One Hundred Stars, Brodie Cashmere, Onjenu, Lily & Me, My Doris, Meraki Beach, Bl^nk, Jayley, Alpe,...

10 Feb 2022

FairsFeatured

Scoop x Pure: ‘Scoop has listened, watched and reacted to market trends’

As trade shows begin to slowly make their return, Scoop x Pure are among those that are preparing to recover a bit of normality to the industry. In a conversation with FashionUnited, Karen Radley, founder and managing director of Scoop, said the pandemic “has made both retailers and designers more appreciative of the lovely shows we mount each...

4 Feb 2022

FairsFeatured

Scoop x Pure: Six brands attending for the first time in February

UK trade show Scoop x Pure is returning to London next week to showcase thousands of premium and ready-to-wear womenswear and accessories collections. As well as featuring returning designers like Feri, Sancia, Louise Hendricks, Pom Amsterdam, Primrose Park, Goldfinch, Copenhagen Studio, and Supa Snug, the show will feature a roster of new...

3 Feb 2022

Event

SCOOP x PURE REVEALS ROCOCO-INSPIRED CREATIVE CAMPAIGN FOR AW22

Premium contemporary womenswear show Scoop x Pure, taking place at the Truman Brewery London from Tuesday 8th – Thursday 10th February, is delighted to reveal its new campaign for the AW22 show. Continuing its flamboyant and colourful creative designs this season’s show campaign is a very cheeky and rococo take on love, fantasy, fun and style....

11 Jan 2022

Fairs

Scoop x Pure announces dates for autumn/winter showcase

Designer tradeshow Scoop has revealed it will once again be collaborating with Pure London for its autumn/winter 22 trade show, scheduled for February 8 to 10 next year. Bringing together the two organisations’ rosters once again, the biannual trade show will display a curated selection of premium and ready-to-wear collections from the duo’s...

2 Dec 2021

FairsFeatured

Hyve Group announces dates for Scoop X Pure

UK trade show organiser Hyve Group has announced that its Scoop and Pure London fairs will take place together between September 7 and 9 at the Old Truman Brewery in East London. In response to exhibitor and retailer feedback, this season Hyve Group said it has moved away from Scoop and Pure London’s traditional weekend datelines and instead...

30 Apr 2021