Pure London news and archive

Trade show Pure London to move to Birmingham NEC

Events and exhibitions company Hyve Group has confirmed that womenswear trade show Pure London will sit alongside Moda and Spring Fair at the Birmingham NEC from the February 2025 edition. The integrated trade show will now be renamed Moda x Pure. It follows the conclusion of Pure London x JATC as a standalone event at London Olympia, as Hyve...

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‘Footfall down, quality up’: Pure London x JATC settles into merger, prepares for future plans

Still finding its footing as a newly merged entity, meaning wider plans are just falling into place, Pure London x JATC returned to Olympia London for the trade fair’s second joint edition. Once again spanning three days, this season was mostly about evolving and settling into the show’s new form, while taking the initial steps into what is to...

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Redefining femininity, craft and comfort: SS25 trends at Pure London x JATC

The second edition of the combined Pure London x JATC trade show is currently underway, once again housing a combination of exhibitors – some returning, others new to the formerly separated format. As had previously been a consistent fixture at Pure, however, a seminar programme has been continued into this freshly merged show, during which the...

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Pure London x JATC announces winners of trade show’s first awards

The first day of Pure London x JATC has wrapped, and with it the winners of the trade show’s first awards have also been named. Seven retailers were recognised during a small ceremony at the end of day one of the event, which is once again taking place at convention centre Olympia London, this time running until July 16. “It is an opportunity to...

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Pure London x JATC top designer picks to look out for

It’s nearly time to swing open the doors to the eagerly awaited return of Pure London x JATC! Taking place from 14th-16th July at the iconic Olympia Events, this fashion collaboration promises to showcase some of the most exciting collections from established brands and emerging talent. Gloria Sandrucci, Pure London x JATC Event Director has her...

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Preview of London’s trade shows: Pure London x JATC, Scoop and Source

Trade fair season is well underway, and with it, the hustle and bustle of such events is on the verge of hitting the city of London next week. From July 14 to 16, Pure London x JATC, Scoop and Source will be collectively housed at the event venue Olympia London, each one catering to their own niche of the industry. Here is what to expect from...

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Elevate your buying experience at Pure London X JATC this July

Next month, Pure London x JATC, the Festival of Fashion, will take over the iconic Olympia Events from 14-16 July 2024. Welcoming inspirational brands from around the globe, all conveniently located under one roof, the show will offer a seamless experience. Buyers can discover the next best-selling collections while browsing an exciting mix of...

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Pure London x JATC announce dates for second joint edition, begins revealing exhibitors

Following on from the partnership’s launch, the now joint British trade shows Pure London x JATC have announced the dates of the event’s second edition, which is to once again be held in Olympia London. From July 14 to 16, the location will play host to a multitude of local and international brands spanning eight categories: Woman, Pop,...

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Revivals, mergers and London’s return: What went down at the first Pure London x JATC

In the world of the UK’s trade show landscape, the merging of Pure London and Just Around the Corner (JATC) was a one that brought much attention to the industry. The duo, once rivals individually hosting their respective events in the UK’s capital, announced their decision to come together mid-2023, aligning with the promise of boosting reach...

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Child’s play and monster tailoring: AW24 Trends from Pure London x JATC

Bright and early Sunday morning, the first edition of the newly merged trade show Pure London x JATC [Just Around the Corner] opened its doors to the fashion world and with it came an influx of brands and retailers looking to connect and converse over the latest collections for AW24. To ensure attendees also had their finger on the pulse...

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Pure London x JATC: What to expect at this year's edition

The inaugural Pure London x JATC combined show, The London Festival of Fashion, will take place on the 11th – 13th February 2024 at the iconic, Olympia London. A trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars, the revolutionary fashion buying event, will offer buyers an...

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Everything to know about the first combined Pure London x JATC trade show

Last August, it was revealed that two dominant UK trade shows were to come together in what was dubbed a “milestone” move to bolster their offer and reach. Pure London and its smaller competitor Just Around the Corner (JATC) are now preparing for their first combined event since the takeover, scheduled to take place from February 11 to 13 at...